The document discusses the benefits and drawbacks of LinkedIn, emphasizing its use for showcasing achievements, networking, and professional discussions while criticizing it for personal updates that are irrelevant in a professional context. It outlines key elements for creating an effective LinkedIn profile, including how to summarize oneself, highlight work experience, and showcase skills and publications. The importance of engaging content and active participation in professional dialogues is also highlighted for building a strong online presence.

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2. LinkedIn| so what?
WHAT IS IT GOOD FOR?
Highlighting your publications, achievements, and awards
Network and idea sharing for professionals in any field
Great for academic & professional crowdsourcing
Relevant for peer group discussions
Learn across fields and disciplines
Read postings by thought leaders, elected officials, CEOs, etc
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3. LinkedIn| so what?
WHAT IS IT BAD FOR?
Family photo sharing
Talking about the horrible meal you had at a restaurant
That status update about your recent doctor visit
How bad the essays are from your students and how you know they
just use Wikipedia for everything
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4. LinkedIn| the basics
1
Title:
Summarise
Yourself
2
Activity:
Make it
“edutainment”
3
Background:
Think Robust
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5. LinkedIn| the basics
4
Work Experience:
Be Bold, Think CV
5
Honours / Awards &
Recommendations:
Collect and Show
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6. LinkedIn| the basics
6
Skills & Expertise:
List Away
7
Publications:
List and Describe
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7. LinkedIn| editing
1
The Pencil Means
You Can Edit
2
Drag and Drop Sections
for Emphasis
3
The Box and “+” Means You
Can Add Dynamic Content
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8. Wheel of Viral Influence
Leverage the
Viral Wheel
Answer the question
before it’s asked
You control the message
You steer the ship
Zero excuses for students
Maximise independent
accountability of staff,
students, etc.
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9. Own the Mind| become the expert
By posting, you own the mindspace
Use The
Bar
Post in group
discussions
Post
edutainment
on your feed
Comment on
influencer post
Glory
Post your
awards
Show your
publications
Show the
video of
your speech
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10. Sample
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