Useful slide deck for understanding the validity of online reputation management, giving a fast view in a historical context of the rise of social media along with an understanding of the way each thing impacts the other. This slide deck is ideal for teachers, parents, or anyone wanting to give a fast overview on the perils, pitfalls, and understanding of just how deep the rabbit hole of social media can affect reputation.

1. Online Recall and
How it Affects You
1512 Vermont
Houston, TX 77019
713.303.5010
23705 IH-10 West
Suite 209
San Antonio, TX 78257
210.857.4950
YOU live by #YOLO
the #INTERNET
DOESN’T
but

2. a brief history
A Brief History | of social media
gilbertovelasquez.com
August 6, 1991,
the first website
launches to no
fanfare at all
Mid-
1996, GeoCities
launches first
“perpetual EULA”
2001: Blogger
begins retaining
all data in
perpetuity
Sep. 7, 1998 –
Google.com
officially
launches

3. a brief history
A Brief History | of social media
gilbertovelasquez.com
April 4, 2010
Library of Congress
begins catalogue of
all Tweets in history

4. the times they change
So it began | then it changed
IN THE BEGINNING | the web forgot
Prior to Yahoo! Groups or MySpace or Facebook, there was GeoCities
In those early days, the web forgot easily after a certain amount of
time – it was cost prohibitive
SixDegrees.com changed the notion of how “social” things were
The timeline of content recall was short, but gradually it got longer
By the end of 2001, disk space costs had dropped to a point where
economies of scale dictated that we could retain more at near zero
cost
gilbertovelasquez.com

5. So it began | then it changed
THE DAMN THING REMEMBERS | don’t post from #Vegas
gilbertovelasquez.com
Those parties in college?
That FourSquare check-in?
That InstaGram pic from that night (you know, THAT night)?
the times they change

6. wheel of viral influence
Wheel of Viral Influence
Leverage the Wheel
Each piece can affect the
other
You control the message
You can steer the ship
Tell your story before
someone else does
You can have fun, just not
need to publicize every bit
of fun
gilbertovelasquez.com

7. retention and vigilance
Greater Retention | be vigilant
Delete what you can, where you can,
how you can
Social
Media
Remove accounts
when it is time to
move on
If unable to remove
the entire
account, delete
posts one by one
Invest the time for
yourself and the
future
Web
Never hurts to
Google and Bing
yourself from time
to time
Use SEO in your
favour as often as
possible
The more positive
material you put
out, the more you
own the front page
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