Successfully reported this slideshow.
Upcoming SlideShare
×

of

0

Share

# Can Bite Sized Outreach Improve Food Waste Diversion?

An overview of designing outreach that is bite sized and how it can help deliver a filling, long-lasting message that promotes behavior change.

Presentation given by Gigantic Idea Studio at the California Resource Recovery Association (CRRA) Conference in San Jose, California on August 5, 2014.

www.gigantic-idea.com

See all

### Related Audiobooks

#### Free with a 30 day trial from Scribd

See all
• Be the first to like this

### Can Bite Sized Outreach Improve Food Waste Diversion?

1. 1. Who We Are
2. 2. Our Clients
3. 3. Our Team
4. 4. CRRA 2014 Can Bite-Sized Outreach Improve Food Waste Diversion?
5. 5. Time to Play!
6. 6. Rules • There are 2 contestants • Each contestant has three bins: one red, one blue and one green. • Each contestant has a bag of objects. They may not open the bag until the game has started. • Each contestant has a set of instructions to follow that will help them sort the objects into the correct bins. • They will have 30 seconds to read the instructions and complete this task.
7. 7. Norcal Socal Place all yellow spheres into the green bin. BLUE BIN PUT THE FOLLOWING IN THE BLUE BIN: - red cylinder - green half cube/square - blue cube, unless it is twice the size of a green square or larger DO NOT PUT THE FOLLOWING IN THE BLUE BIN: - blue triangle - yellow ball RED BIN IN THE RED BIN: - yellow cone - green hexagon - red pyramid - blue cube if twice the size of a green square or larger DO NOT PUT THE FOLLOWING IN THE RED BIN: - blue half-sphere - green square PUT THE FOLLOWING IN THE GREEN BIN: - yellow ball - green cone - blue triangle - blue half sphere unless half the size or less of a yellow sphere. If less than or equal to ½ the size of a yellow sphere, place in blue bin. DO NOT PUT THE FOLLOWING IN THE GREEN BIN: - red pyramid - blue cube - green square
8. 8. Tally Time!
9. 9. Thanks for Playing
10. 10. CRRA 2014 Can Bite-Sized Outreach Improve Food Waste Diversion?
11. 11. Too Many Messages
12. 12. What do you do?
14. 14. More is not More
16. 16. Our Brains Have a Limit
17. 17. “Chunking” Information
18. 18. “Chunking” Information 4153428405
19. 19. “Chunking” Information 415–342–8405
20. 20. Italian Recycling Guide
21. 21. U.S. Recycling Guide
22. 22. Does that look familiar? Socal BLUE BIN PUT THE FOLLOWING IN THE BLUE BIN: red cylinder green half cube/square DO NOT PUT THE FOLLOWING IN THE BLUE BIN: blue triangle blue cube, unless it is twice the size of a green square or larger yellow ball RED BIN PUT THE FOLLOWING IN THE RED BIN: yellow cone green hexagon red pyramid blue cube if twice the size of a green square or larger DO NOT PUT THE FOLLOWING IN THE RED BIN: blue half-sphere green square GREEN BIN PUT THE FOLLOWING IN THE GREEN BIN: yellow ball green cone blue triangle blue half sphere unless half the size or less of a yellow sphere. If less than or equal to ½ the size of a yellow sphere, place in blue bin. DO NOT PUT THE FOLLOWING IN THE GREEN BIN: red pyramid blue cube green square
23. 23. TMI adoption curve behavior change best practices branding climate change competition compost conferences contamination contest is good for design diffusion of innovation diversion divestment digital marketing earth day experience energy efficiency the environment events food scrap garbage global government green innovation MRF organics outreach policy poll recycling research social marketing social media strategy survey tactics visual waste waste terms website zero waste
24. 24. From TMI to Simplify behavior change is good for the environment
25. 25. The Case for Bite Sized
26. 26. Livermore, CA
27. 27. Livermore, CA
28. 28. Livermore, CA
29. 29. Livermore, CA
30. 30. Livermore, CA
31. 31. Food Scraps
32. 32. Spot Checks
33. 33. Pizza Boxes
34. 34. Recycling
35. 35. Compost
36. 36. s Survey
37. 37. The Campaign
38. 38. Multi-Touch Campaign OLIVIA LIVERMORE Online Ads Direct Mail Print Ads Bill Insert Posters Social Media Movie Theaters Print Ad Email Pizza Box Stickers
39. 39. Pre-Campaign Baseline
40. 40. Creative: Show, don’t tell
41. 41. Video Add video here, after file is final.
42. 42. Create a connection
43. 43. Webpage
44. 44. Free Pizza Giveaway Target behavior acknowledgement. Email Opt-in
45. 45. Grand Prize Giveaway
46. 46. Hauler Partnership
47. 47. Direct Mail
48. 48. Cart Tags
49. 49. Cart Tags
50. 50. Pizzeria Partnerships
51. 51. Pizza Box Stickers
52. 52. Online Tactics
53. 53. Social Media
54. 54. Social Media
55. 55. Social Media
56. 56. Measurable Results
57. 57. Pizza Box Video Views
58. 58. Pizza Box Video Views 4,800
59. 59. Website Visits
60. 60. Website Visits 3,063
61. 61. Free Pizza Giveaway Entries
62. 62. Free Pizza Giveaway Entries 575
63. 63. E-mail Opt-ins 376
64. 64. Digital Results Channel Impressions Clicks Cost Cost Per Click Google Display 647,259 1,741 \$1,106 \$0.66 Google Video 24,605 139 \$416 \$3.01 Facebook Ads 20,146 70 \$45 \$0.64 Google Search 3,891 158 \$248 \$1.57 TOTAL 695,901 2,108 \$1,815 \$0.86
65. 65. Spot Checks
66. 66. Spot Checks 43%
67. 67. Follow-up Survey
68. 68. Follow-up Survey
69. 69. Survey: Confidence Level Pizza Box in the Green Cart: Pizza Box in the Blue Cart:
70. 70. Lessons Learned
71. 71. Less is More
72. 72. A Multi-Touch Approach OLIVIA LIVERMORE Online Ads Direct Mail Print Ads Bill Insert Posters Social Media Movie Theaters Print Ad Email Pizza Box Stickers
73. 73. Offline & Online
74. 74. Be Persistent
75. 75. Partnerships
76. 76. Unexpected Results
77. 77. Which had more clicks?
78. 78. Which had more clicks?
79. 79. Inspired Engagement
80. 80. What’s Next?
81. 81. Bite-Sized Can Be Big
82. 82. Questions? www.gigantic-idea.com

An overview of designing outreach that is bite sized and how it can help deliver a filling, long-lasting message that promotes behavior change. Presentation given by Gigantic Idea Studio at the California Resource Recovery Association (CRRA) Conference in San Jose, California on August 5, 2014. www.gigantic-idea.com

Total views

1,717

On Slideshare

0

From embeds

0

Number of embeds

1,084

6

Shares

0