Keeping It Clean: Communicating Anti-Contamination Messaging in the New Recycling Reality
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Keeping It Clean: Communicating Anti-Contamination Messaging in the New Recycling Reality
•0 likes•1,166 views
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Recycling Markets are changing, China's National Sword policy has tightened what is and isn't accepted in the recycling marketplace. Bottles, cans, plastic, all need to be clean, empty of food and liquids. Items need to be sorted into the right cart. So how do you communicate this to the public? Our presentation shows our work as well as that of a few haulers on ways to clearly communicate what can & can't be put in the cart.
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Keeping It Clean: Communicating Anti-Contamination Messaging in the New Recycling Reality
- 1. Keeping It Clean: Anti-Contamination Messaging
- 2. Who We Are
- 4. Recycling Crisis Makes Mainstream News
- 5. Food and liquids in recycling containers Wish-cycling or just not caring to sort correctly Local Loads Contribute to the Crisis
- 6. Messaging: Highlights from Haulers
- 7. Messaging: Highlights from Haulers
- 8. Messaging: Highlights from Haulers Common Themes: • Empty • Clean • Dry • No bags/bagging • “Know what to Throw”
- 9. Palo Alto: Reducing Food & Liquid in Recyclables
- 10. Vivid Communication: How Clean is Clean?
- 13. To view the Videos from this Project visit: https://www.gigantic-idea.com/portfolio/zero-waste-palo-alto/
- 14. To view the Videos from this Project visit: https://www.gigantic-idea.com/portfolio/zero-waste-palo-alto/
- 15. To view the Videos from this Project visit: https://www.gigantic-idea.com/portfolio/zero-waste-palo-alto/
- 16. Enable the Desired Behavior
- 17. Take the Message to the (Real) People
- 18. Take the Message to the (Online) People Total Reach 210,955 10-Sec Video View from View Ads 40,501 Clicks from Website Click Ads 367 Budget $5,325 Facebook/Instagram Results
- 19. Take the Message to the (YouTube) People Video Impressions YT views Wet Your Whistle 142,874 12,061 Veggie Recycle Ready 162,405 10,527 Recycling is Going Fat Free 165,472 13,072 Total 470,751 35,660 Total Cost Cost Per View $2,112.61 $.06
- 20. Learnings: People See What’s Not There
- 21. Learnings: Opportunity for Engagement
- 22. Adjust Messaging to Address Concerns
- 23. Recycling Stream Contamination Livermore: Contamination in All Carts Organics Stream Contamination Missed Diversion Opportunity in Trash Show How to Separate & Sort Common Items
- 24. Binny and Residents Deliver the Message
- 25. To view the Videos from this Project visit:https://www.youtube.com/channel/UCauVIp2moL92GrfI5NyBnQw
- 29. Communications Best Practices • Local Relevance. Highlight commonly found issues (check your loads) • Establish Clear Expectations—align city & hauler messaging • Define desired actions (Pour, Wipe, Scrape) • Adapt culturally/languages if needed
- 30. Communications Best Practices: • Make it vivid—Show examples, demonstrate • It’s ok to create a sense of urgency, if situation is urgent • Address known sensitivities • Repeat, repeat—multi-touch