This document provides an overview of an outreach and communications optimization company called Gigantic Team. It discusses their services for conducting extreme makeovers of client outreach materials, and provides examples of before and after summaries for two candidate projects - a recycling brochure and a conservation corps services flyer. The summaries highlight how Gigantic Team would adapt the materials to better target the intended audiences, include clear calls to action, and implement best practices for multi-channel outreach consistency.

2. OUTREACH
MAKEOVERS!
Optimizing Your
Communications

3. Who we are

4. Our Clients

5. Gigantic Team

6. EXTREME MAKEOVER!

7. Build on Your Good Work

8. Candidate #1:
Recycling Brochure
for Multi-Family
Buildings

9. BEFORE

13. Who is the
AUDIENCE?

16. Is the intended
audience reflected?

17. Is the intended
audience reflected?

18. 50%
33%
14%
3%
Fremont, CA Ethnici0es (Census 2016)
Asian White Hispanic African American

19. Is there a clear
call to action?

22. Is there consistency
across channels?

25. AFTER

26. Candidate #1:
Suggested
Makeover

27. Candidate #1:
Suggested
Makeover

28. Candidate #1:
Suggested
Makeover

29. Candidate #1:
Suggested
Makeover

33. Candidate #2:
Conservation Corps
North Bay
Services Flyer

34. BEFORE

35. Conservation Corps NB
Introduction
Conservation Corps North Bay (CCNB) has worked with youth on environmental programs in the Northern Bay Area for
over 30 years. At CCNB, we help youth who have not succeeded in the traditional educational environment, to gain
their high school diplomas while attaining valuable work readiness skills. Our Community Recycling Crews provide the
following services, which can help you divert material from the landfill while creating a positive experience for local
youth:
E-Waste Collection (FREE)
Certified E-Waste Collector – State of California
CEWID # 105496
CCNB is funded by Cal Recycle for the purpose of providing E-
waste collection and education services for the communities
within our territories, with no charge to our clients.
• Collections from businesses and government agencies
throughout Marin and Sonoma County
• Able to provide proof of destruction documentation for
clients that we collect from, upon request
• Able to conduct responsible E-waste collection and
recycling events to the public in communities throughout
Marin and Sonoma County
Used Tire Collection (FREE)
Tire Hauler – State of California
TPID # 1834406-01
As a certified and permitted waste-tire
hauler, CCNB is in a position to partner
with local government agencies regarding
the removal of waste tires from public
lands:
• Partner with government agencies to identify areas affected by
illegally dumped tires
• Dispatch work crews to handle the removal and hauling of waste-tires
• Able to host tire amnesty collection events for the public
Recycling Receptacles
CCNB provides our participants with construction skills ….
in our recycling bin building operations.
Our customizable bins feature:
• Made from high quality recycled plastic lumber
o Durable
o Aesthetic
o Pest and fire resistant
• Single, dual, and triple stream options
• Security features to prevent pests and theft
• Ergonomically preferred side loading bins
• High value price point
Event Services
CCNB manages materials produced at large and small events.
We have provided event services to over 50 events per year
including the Marin County Fair and NASCAR.
Our services levels include:
• Bin delivery and removal
• Bin monitoring and servicing
• Full event consulting and reporting
Event operations are provided through direct fee-for-service
contracts based on the level of services needed.
For more information please contact us:
• recycle@ccnnorthbay.org • 415-454-4554 • www.ccnorthbay.org •

36. Conservation Corps NB
Introduction
Conservation Corps North Bay (CCNB) has worked with youth on environmental programs in the Northern Bay Area for
over 30 years. At CCNB, we help youth who have not succeeded in the traditional educational environment, to gain
their high school diplomas while attaining valuable work readiness skills. Our Community Recycling Crews provide the
following services, which can help you divert material from the landfill while creating a positive experience for local
youth:
E-Waste Collection (FREE)
Certified E-Waste Collector – State of California
CEWID # 105496
CCNB is funded by Cal Recycle for the purpose of providing E-

37. Multi-Touch: Website

38. Multi-Touch: Social Media

39. AFTER

41. Adapt for the Audience

42. Adapt for the Audience

43. Digital for Details

44. Social Media Support

45. BEST
PRACTICES

46. Tailor by audience

47. Clear call to action

48. Clear instructions
Individuals with disabilities who require accommodations to access City facilities, services or programs, or who would like information on the City's compliance
with the Americans with Disabilities Act (ADA) of 1990, may contact the City’s ADA Coordinator at (650) 329-2368 (voice) or e-mail ada@cityofpaloalto.org
Printed on 100% post-consumer recycled paper bleached without chlorine 5/16
For more information, visit
www.cityofpaloalto.org/wgwtools
zerowaste@cityofpaloalto.org
(650) 496-5910
Do you know what materials go in the recycle, compost and landfill containers? This handy
flyer will help you remember what goes where. For more information and tools, visit
www.cityofpaloalto.org/wgwtools
RECYCLE
PLASTIC
PAPER
GLASS
METAL
E-WASTE
WHAT GOES WHERE
SORTING GUIDE
PLASTICO 塑料
PAPEL 紙張
VIDRIO 玻璃瓶
METAL 金屬
ELECTRONICOS 電子產品
BAGGED FILM PLASTIC
FLATTEN CARDBOARDSHREDDED PAPER
COMPOST
FOOD SCRAPS
SOILED PAPER
COMPOSTABLE PLASTIC
YARD TRIMMINGS
LANDFILL
MULTI-MATERIAL ITEMS
GARBAGE
COMIDA 食物殘渣
PAPEL SUCIO 髒紙
PLASTICO COMPOSTABLE 可堆肥塑料
DESECHOS DE JARDIN 庭院廢物
ARTÍCULOS DE MÚLTIPLES MATERIALES
合成材料的包裝
BASURA 垃圾
YES, YOU CAN COMPOST:
MEAT & BONES CARTONS PIZZA BOXES
PET WASTE

49. Tell Your Story: Images

50. Multi-Touch, Consistent
Thanks for composting
your food scraps and
soiled paper.
(We peeked in the top of the cart,
but we didn’t dig deep.)
Did you know you can compost:
Most Palo Alto residents place food,
including meat, bones and dairy, and
soiled paper, in their green cart.

51. HUGE thanks to our
fearless volunteers!

52. Conclusion slide
Contact us:
info@gigantic-idea.com
Gigantic-Idea.com