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Who we are
Some things do last forever
#TBT
Our Clients
Still pioneering change
What is social marketing?
“Marketing designed to influence the
voluntary behavior of target audiences in
order to improve ...
Business & behavior
Start with design
Facts alone don’t
persuade people to
buy products or
change behavior.
Acting
Thinking Feeling
Conclusion slide
Moving the
Majority
Adoption Curve
Reframing
Video
Make it safe to join inNorming
Community-Based
Social Marketing
Dr. Doug McKenzie-Mohr
Implement Broadly & Evaluate
Pilot Test
Develop Strategy
Uncover B...
Select the behavior
Food scrap barriers & benefits
Benefits Barriers
Choosing tactics
Choose outreach tools
Pledges affect
self-perception
Choose outreach tools
Door-to-door
improves outcomes
33%
More Recycled
vs.
Games create memories
1995: 28%
2014: 65%
Landfill diversion
28% 65%
Landfill diversion results
Conclusion slide
Contact us:
info@gigantic-idea.com
Gigantic-Idea.com
Gigantic idea Studio - Intro to Environmental Outreach
Gigantic idea Studio - Intro to Environmental Outreach
Gigantic idea Studio - Intro to Environmental Outreach
Gigantic idea Studio - Intro to Environmental Outreach
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Gigantic idea Studio - Intro to Environmental Outreach

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This presentation was designed for attendees at the Oakland NewCo Festival and gives an overview of the theory and practice of environmental outreach to the public and the framework for behavior change.

Published in: Environment
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Gigantic idea Studio - Intro to Environmental Outreach

  1. 1. Who we are
  2. 2. Some things do last forever
  3. 3. #TBT
  4. 4. Our Clients
  5. 5. Still pioneering change
  6. 6. What is social marketing? “Marketing designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society, not for commercial gain.”
  7. 7. Business & behavior
  8. 8. Start with design
  9. 9. Facts alone don’t persuade people to buy products or change behavior.
  10. 10. Acting Thinking Feeling
  11. 11. Conclusion slide Moving the Majority
  12. 12. Adoption Curve
  13. 13. Reframing Video
  14. 14. Make it safe to join inNorming
  15. 15. Community-Based Social Marketing Dr. Doug McKenzie-Mohr Implement Broadly & Evaluate Pilot Test Develop Strategy Uncover Barriers & Benefits Select Behaviors
  16. 16. Select the behavior
  17. 17. Food scrap barriers & benefits Benefits Barriers
  18. 18. Choosing tactics
  19. 19. Choose outreach tools Pledges affect self-perception
  20. 20. Choose outreach tools Door-to-door improves outcomes 33% More Recycled vs.
  21. 21. Games create memories
  22. 22. 1995: 28% 2014: 65% Landfill diversion 28% 65% Landfill diversion results
  23. 23. Conclusion slide Contact us: info@gigantic-idea.com Gigantic-Idea.com

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