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Gias Uddin Sajeeb
Brand ManagerBrand Manager
gsajeeb8@gmail.com
• Energy
• Sugar
• Hi-content carbohydrate
• Unique Taste, Densely Foam
• Different Aroma and Mouth
feel
• No Fat
• Antioxidants
0% Non-alcoholic
20/09/2014 3
• Empowering our consumers to enjoy the
moment
• Tagline: open your world
4
• Tagline: open your world
Holstein Positioning their Taste
• Tagline:
• Dedicated to good Taste
5
Bavaria positioning himself pure taste
Tagline: Live for Life
6
Corona’s position is all about the fantasy
that drinking the beer will transport you to
a tranquil sandy beach where all your
stresses of the modern world are washed
away.
Tagline: Fun in sun
7
Tagline: Fun in sun
• Kingfisher positioned itself as a brand for
successful & professional individuals who
are always ready to take a break, party or
just chill out.
8
• It has positioned itself as “The King of
good times”.
• Unique Taste for enjoyment though the
experience
• what you want to do, do it now’
Proposed Tagline:
9
Proposed Tagline:
Everything Possible
10
11
Thank YouThank You

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Braver communication strategy