7. Corona’s position is all about the fantasy
that drinking the beer will transport you to
a tranquil sandy beach where all your
stresses of the modern world are washed
away.
Tagline: Fun in sun
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Tagline: Fun in sun
8. • Kingfisher positioned itself as a brand for
successful & professional individuals who
are always ready to take a break, party or
just chill out.
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• It has positioned itself as “The King of
good times”.
9. • Unique Taste for enjoyment though the
experience
• what you want to do, do it now’
Proposed Tagline:
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Proposed Tagline:
Everything Possible