Golden Spoon unveiled their hip new website highlighting the chain’s Southern California roots, it’s famous creamy taste, and even the frozen yogurt’s health benefits.

1. Golden Spoon Unveils New Website to Revitalize Brand
Golden Spoon unveiled their hip new website highlighting the chain’s Southern California
roots, it’s famous creamy taste, and even the frozen yogurt’s health benefits.
Rancho Santa Margarita, CA (USA), Saturday - April 14, 2012 -- Golden Spoon, the popular
Southern California frozen yogurt company, unveiled their hip new website highlighting the
chain’s Southern California roots, it’s famous creamy taste, and even the frozen yogurt’s health
benefits. "We’ve only just begun to renew our brand and bring it back to life; the website is a
reflection of what is to come," said Golden Spoon’s CEO Roger Clawson.
Golden Spoon is Southern California’s original frozen yogurt. The look of the new website is
simple and fresh, just like their ingredients, with classic Southern California beach images
highlighting Golden Spoon’s heritage. It started in 1981 as a remodel of a health food store in
Tustin, California, and has grown into a worldwide brand with an extremely loyal following. You
can read all about the journey in the "About Us" ( http://www.goldenspoon.com/about-golden-
spoon/our-story ) section on the site.
The website spotlights the healthy attributes of Golden Spoon’s product made with real fruit and
real milk, including full nutritional information for both low-fat and non-fat flavors
( http://www.goldenspoon.com/golden-spoon-health/nutritional-facts ). Another handy feature
allows you to compare the nutritional value ( http://www.goldenspoon.com/golden-spoon-
health/health-benefits ) of Golden Spoon frozen yogurt to other foods such as ice cream, granola
bars and smoothies.
The website is also a great place to find out about new flavors
( http://www.goldenspoon.com/golden-spoon-menu/flavors ) and new additions, like the new eco-
friendly yogurt cups ( http://www.goldenspoon.com/about-golden-spoon/giving-back ), which
biodegrade in only 21 days. Along with the new design and eco-friendly cups, Golden Spoon is
also introducing a revolutionary new pricing method, one without scales. Most competing frozen
yogurt stores provide one over-sized cup for customers to fill with yogurt and toppings, and the
cup is priced based on the total weight. You never know what your dessert will cost you until it is
too late, and it’s very easy to go over-budget.
Golden Spoon is changing all that with an innovative, industry-first pricing structure they have
trademarked as "Weightless Pricing." ( http://www.goldenspoon.com/about-golden-spoon/service-
model-pricing ) Customers pay a single, fixed price for one of three cup sizes, then fill it with as
much yogurt and as many toppings as they wish. Three stores, including Irvine, La Costa and
Carlsbad, will launch the new store concept on May 12, 2012 with free yogurt all day.
And, if all the flavors and toppings are not enough variety, customers can also choose their
service level. Tell a Golden Spoon "concierge" employee what you have in mind, and then relax
as they swirl your yogurt and bring it to your table. Or, you can opt for a "hands-on" experience
and create your own masterpiece.
"My father, Jeff Barnes, is the founder of Golden Spoon. Since I can remember, the stores have
always looked the same," said Reed Barnes, Golden Spoon’s Director of Training. "As an owner
of two stores, including the original Golden Spoon location in Lake Forest, I love the new
direction, the new look and the new store concept. It couldn’t be a better time to be a part of
Golden Spoon Franchising."
About Golden Spoon Franchising:
Golden Spoon, the popular Rancho Santa Margarita, California based frozen yogurt chain, is the
premier retailer and producer of frozen yogurt in the industry. Founded in 1983, Golden Spoon
has spent years earning its reputation as a premium non-fat, low-calorie frozen treat that tastes
like ice cream and promotes a healthy lifestyle. As a result, it is the leading brand of soft-serve

2. frozen yogurt in Southern California, Arizona, Nevada, Utah, Colorado, the Philippines, Japan,
and now in Qatar. Some of the 80 proprietary recipes include Old-Fashioned Vanilla, Just
Chocolate, Iced Café de Leche and Simply Tart. Golden Spoon's frozen yogurts bridge the gap
between indulgent treats and healthful snacking. For more information, please visit
http://www.goldenspoon.com.
Press & Media Contact:
Karen Lake
Golden Spoon Franchising
30212 Tomas, Suite 365
Rancho Santa Margarita, CA 92688 - USA
949-709-2750
karen@goldenspoon.com
http://www.goldenspoon.com