This is based on my UPA Research for fulfillment of Bsc agriculture From Institute of agriculture and animal sciences,IAAS,Lamjug,Nepal.

3. INTRODUCTION
• Television is a profound means of communication and
capable of leaving the desirable effect .
• Capable to draw the attention of too many viewers
regardless of the literacy or illiteracy of its audiences.
• It offers facility of both listening and watching &
considered as most effective means of
communication.
• Nepal television was the first TV channel in Nepal
established in 1984 .
• At present 39 TV channel registered but only 18 TV
channel are operating(MOIC 2012)

4. CONTD……
• AICC has been telecasting 15 minutes program since 1996
from NTV .
Table 1 Agriculture program schedule in TV
Days Activities (6.40-6.55 pm)
Sunday Discussion on agricultural issues
Monday Success story
Tuesday Farmers problems & technician reply
Wednesday Agriculture technology & irrigation
Thrusday Farmers concern
Friday Agricultural news
Saturday Agricultural teleserial

5. OBJECTIVES OF THE STUDY
• To trace out the most preferred agricultural programs
of the respondents.
• To know the preference criteria of agricultural
information by the respondents from the TV channels
available in the study area.
• To find out the relevancy of agricultural program in
television in disseminating agricultural information in
3 different ecological region of Nepal.
• To find out time preference by the respondents for
watching the agricultural programs.

6. RESEARCH METHODOLOGY
Selection of area:
• 5 purposively selected district of Nepal .
 Morang and Nawalparasi (Terai)
 Udyapur and Lamjung (Hills)
 Sindhupalanchock(Mountain).
Selection of the sample:
• Sample size 30 households were randomly selected
from the purposed district except sindhupalchowk.
• Where 60 households were randomly selected
• Total size of sample is 180

7. Figure 1: Map of Nepal highlighting Study Districts.

8. CONTD….
Techniques of data collection:
• Structured questionnaire consisting 46 questions were
prepared for data collection.
• Primary data were collected by household survey,
focus group discussions, and key information
interview.
• The secondary data were collected from the related
project documents, previous studies, journals and
governmental and non-governmental organization
.
Techniques of data analysis:
• All collected data were analyzed by using the
computer software called SPSS and data will be
presented in various table and graph.

9. RESULT AND DISCUSSION
85.00
90.00
81.67
85.56
70
75
80
85
90
95
Terai Hills Mountains Total
Percentageofrespondents
Ecological region
Figure 2:Respondent having TV at home in different
ecological region
1.Respondent having TV at home

10. 0
20
40
60
80
100
Terai Hills Mountains
68.33
86.67
66.67
31.67
13.33
33.33
Percentages
Ecological region
Yes No
Figure 3: Respondent watching the agricultural program on TV
2.Respondent watching the agricultural program on
TV

11. Ecologic
al region
Different agricultural information
Seed
related
informatio
n
Access to
agric.
credit and
loan
Disease
and Pest
control
Agronomi
c practice
Post-
harvest
manageme
nt
Sales and
marketing
Don’t
Watch
Terai 5 (8.33) 2 (3.33) 14 (23.33) 6 (20.00) 2 (10.00) 1 (3.33) 19 (31.67)
Hills 10 (16.67) 9 (15.00) 10(16.67) 12 (20.00) 7 (11.67) 4 (6.67) 8 (13.33)
Mountains 3 (5.00) 4 (6.67) 16 (26.67) 6 (10.00) 10 (16.67) 1 (1.67) 20 (33.33)
Total 18 (10.00) 14 (7.78) 40 (22.22) 30 (16.85) 22 (12.22) 7 (3.89) 47 (26.11)
3.Preffered agricultural information on TV according to the ecological region
Table 2:Preffered agricultural information on TV according to the ecological region

12. Figure 4: Percentage of respondents adopting the new
technology
4.Adoption of technology by respondents

13. 5.Level of satisfaction of the respondents
0
10
20
30
40
50
60
70
80
Highly
satisfied
Satisfied Moderately
satisfied
Not satisfied
Percentage
Terai
Hill
Mountain
Total
Figure 5: Level of satisfaction of the respondents in three ecological
region

14. Relevancy of agricultural program in TV
Figure 6:Relevancy of agricultural TV program
0
10
20
30
40
50
60
70
Highly
relevant
Relevant Somewhat
relevant
Irreverent
15.44
63.97
19.12
1.47
Percentage
Level of relevancy

15. Suitability of broadcasting time
Figure 7 :Respondent views on suitability of broadcasting time
38.10
73.58
57.5 57.78
61.90
26.42
42.5 42.22
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
Terai Hills Mountains Total
Percentage
Ecological region
Yes
No

16. 6.Preferred time for agriculture program
Figure 8:Respondent preference of broadcasting time
0
20
40
60
80
100
120
Terai Hills Mountains Total
Percentage
Ecological region
Early morning
Afternoon
Late night

17. CONCLUSION AND RECOMMENDATION
• It was found that 85.56% people have their own TV set
and 73.89% people watch agriculture program on TV.
• The best preferred topic of respondent for agricultural
information was disease and pest control.
• 57.78% respondent told that the existing broadcasting
time is suitable for them.
• Technology adoption was found to be higher in terai
(72.1%)
• It is recommended to broadcast agriculture program in
late night.
• Most of people preferred drama like programs like
agricultural teleserial so it is recommended to increase
such type of programs.