Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effectiveness of social and behavior change communication in aquaculture-based nutrition

186 views

Published on

Effectiveness of social and behavior change communication in aquaculture-based nutrition

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Effectiveness of social and behavior change communication in aquaculture-based nutrition

  1. 1. Effectiveness of social and behavior change communication in aquaculture-based nutrition Md. Fayzur Rahman and A.W.M. Anisuzzaman March 8, 2017
  2. 2. USAID Aquaculture for Income and Nutrition (AIN) project at a glance Goal: To improve income and nutrition of poo and vulnerable households through aquaculture and horticulture activities in the south-west region of Bangladesh Components Objectives 1. Fish and shrimp seed Disseminating high quality fish and shrimp seed 2. Household aquaculture Improving the nutrition and income status of farm households 3. Commercial aquaculture Increasing investment, employment and fish production through commercial aquaculture 4. Institution and policy Supporting to reforming policy and regulations and institutional capacity building for sustainable aquaculture growth
  3. 3. What is Social and Behavior Change Communication (SBCC)? • has evolved from earlier models of Information, Education and Communication (IEC) and Behavior Change Communication (BCC) • is a more comprehensive approach than IEC and BCC • is an evidence-based, consultative process of addressing knowledge, attitudes, and practices • provides relevant information to participants through well- defined strategies and a mix of interpersonal, group and mass media channels, including participatory methods
  4. 4. Why SBCC in USAID AIN? • to affect changes in audiences’ and participants’ knowledge, attitudes, and practices around intra household nutritional consumption of mola and vegetables and hygiene practices • to build awareness of people in target groups regarding improved aquaculture technology and aquaculture based nutrition; highlight women’s role and participation and influence practices
  5. 5. How SBCC developed in AIN project? • applies a Socio-ecological model to identify the causes of problems and find a tipping point for change as well as sustainable change • follows P-process to develop SBCC • introduces 9 types of SBCC materials such as  Poster  Festoon  Food cards  Leaflet  Booklet  TVC (national and local cable TV)  Community radio  Sticker and  Food plates
  6. 6. Effectiveness of SBCC in USAID AIN project? The USAID AIN project conducted a study to measure the effectiveness of SBCC materials in changing knowledge, attitudes and practices of the study participants using these key questions  What are the media usage behaviors of the target groups and which communication tools are most effective for which target groups? Why?  How clear were the messages developed by the project for the different participants?  To what extent did the different tools developed by the AIN project achieve the intended shifts in knowledge and behavior of the target groups? Why?
  7. 7. continued….. • Study methods:  Stratified random sampling for selecting the study areas based on SBCC  Simple random sampling for 385 respondents [AIN=190 (F=70; M=120); Non-AIN=195 (F=23; M=172)] selection  Quantitative and qualitative data collection tools  Reconnaissance survey • Study areas: Bagerhat, Patuakhali, Madaripur & Sathkhira • Study period: April-June 2016
  8. 8. Pictorial Presentation of SBCC
  9. 9. Preliminary Findings
  10. 10. Media usage habits of the target groups 79 5 21 9 99 43 1 4 1 98 70 4 17 7 98 0 10 20 30 40 50 60 70 80 90 100 Television watching Radio Newspaper reading Social media Mobile phone using Percent Male Female Total
  11. 11. Clarity of SBCC messages to the target groups(%) SBCC Nutrient value Hand washing technique & times Dietary supplementMola Vegetable TVC (local tv) 100 - - - Poster 76 80 - 75 Projector show 84 - - - Community Radio 100 100 - - Bangladesh betar 100 - - - Sticker - - 86 - Food card 100 100 - - Food plates - - - 85
  12. 12. Knowledge gained through SBCC 31 50 46 68 62 73 67 77 39 56 51 70 0 10 20 30 40 50 60 70 80 90 Mola farming and harvesting Mola's nutrient value Vegetable's nutrient value Hand washing technique and times Percent Male Female Total
  13. 13. Application of knowledge gained 9 8 18 14 1 24 29 26 12 21 17 4 0 5 10 15 20 25 30 35 40 Vegetables' nutrient Mola's nutrient Handwash techniques and time Supplimentary feeding Percent Male Female Total
  14. 14. Recommendations and conclusion • Women and child nutrition-related SBCC should be introduced more through appropriate channels that are clear and accessible to the target groups • Women and men were found to access different kinds of media. This information was useful in targeting groups with appropriate messages • Mobile technology and television in the local language was found to be commonly and largely used; can be an effective channel to disseminate knowledge. • This type of study should include pre and post SBCC interventions and evaluations to understand the effectiveness of the tools in bringing about the desired changes
  15. 15. Thank You
  16. 16. P-process Source: https://entergizer.files.wordpress.com/2010/06/p-process.jpg
  17. 17. Socio-ecological model

×