Our company has strong values and its growth is supported by food trends. Two totally different ways: From soy fields to food plates. Our export strategy is based on branded label operations.

1. Our company has strong values and its
growth is supported by food trends
Our brand and values must come out from information flow
Food consumption trends
Easy-to-use Social interaction Individuality
Our strong values
Fair trade
commitment
Organic and plant-based Sustainable growth
Nutrition rich and
high quality
Trustworthy employer
and partner
Trend & Our impact
Ethical, ecological and social responsibility Natural, authentic
Local, domestic, traceability Wellbeing
+++ +++
++ ++
+ + +

2. Two totally different ways: From soy fields to food plates
End product (EP): Red Meat Jalotofu
(Organic, Fair trade)
Soy farming (kg)
230 million tons
(85 % of farming) 400 tons
GMO (genetically modified organism) 90% 0%
Main ingredient used (MI) Processed Soy feed
6:1
Unprocessed Organic
Fair trade Soy beans
1:2
Carbon footprint ( g / co2e / 100 g EP) 500-2000 80
Protein level (average g / 100 g) 16-24 16-20
Growth trend No Yes
Our long-term goal is to increase Jalotofu consumption from 0,1 kg to 1 kg
Production efficiency (MI kg : EP kg)
The US, Brazil, Argentina and China produce 85% of the world’s soy
+
+
+
+
Jalotofu
competitive
advantage
points
+
Consumption in Finland (kg per capita per year) 55 0.1

3. Our export strategy is based on branded label operations
Organic retail sales %
Home market
Current export market
Evaluated export markets
Potential export markets
1.7
6.0
1.9
1.5
7.6
0.0
4.4
0.2
0.2 3.1
Finland
Sweden
Estonia
Norway
Denmark
Russia
(St Petersburg)
Germany
Latvia
Lithuania
Poland
Market expansion
Population (millions)
Estonia
0.2
Latvia Lithuania Russia Norway Finland Denmark Sweden Poland Germany
1.3 2.0 3.0 5.0 5.1 5.5 5.6 9.6 38.5 81.0