a simple guide for successful content development in Facebook

1. perfect 10
a simple guide for successful content development
in Facebook

2. facebook users “scan”, they don’t “read”!
therefore, the smaller the post is, better are the chances for someone
to engage with
posts up to 8 characters get 66% more engagement, where posts with 40
characters reaches up to 86% engagement
(Buddy Media)
#1. post, the smaller the better!
,

3. photos, videos & links are the perfect facebook material
some of the most successful posts includes just a picture
#2. avoid complexity in posts

4. use a friendly and calm tone of voice when writing your posts
address the audience like you speak directly to one person and not a whole group
post are read by individuals
include topics that interest your audience
#3. use friendly tone of voice

5. ask questions. ask your audience to give back a feedback
prompt for actions
“share this”, “fill the gap__________”
#4. ask questions &
prompt for action

6. even thought this guide is in English (since is uploaded to an international site),
we encourage you to use Greek language
and not Greeklish, since you post in a Greek brand page
if you are posting a link from an English site, your comments should be in Greek
just think… your audience are Greeks
and something else: do not use capital letters, that means you are shouting!
#5. use Greek not Greeklish!

7. we said it in the beginning of this guide, facebook users scan, they do not read!
therefore, an interesting photo will catch attention and enforce engagement
after all, a picture is equal to a 1.000 words!
#6. use interesting photos

8. links is a wonderful way to develop and enhance content
keep in mind that is better to use the link as such and not shorten it, since your
audience would like to know the real source of the link, even before the click on it
#7. use link, interesting links

9. use different types of posts ie. photos, videos, links, questions, polls
in order to keep the interest of your audience “alive and kicking”
#8. variety of posts

10. post at the right time of the day
view and analyze facebook insights in order to find out the appropriate time of
each day in order to increase reach & engagement
#9. post @ the right time

11. #10. just have fun

12. …you don’t have to answer all comments from fans
…but if you do answer and whenever you do, be honest
…answer on a 24/7 base
…never delete fans’ comments unless if they use inappropriate language
keep in mind…

13. perfect 10
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