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@DeborahDeras
f Follow
ME!
Periscope for
Business
Live Chat
Streaming APP
Prepared by:
Deborah Deras, M.S., ALSP
Prepared ...
@DeborahDeras
f Follow
ME!
What is Periscope?
● Live Video Streaming APP on IOS/Android
●
● Twitter purchased APP for $100...
@DeborahDeras
f Follow
ME!
The Periscope Difference●
The difference between
Periscope & GHO, YouTube
and Ustream and other...
@DeborahDeras
f Follow
ME!
Periscope for Business
● Visibility- Position yourself as expert. Align with your
top 5 passion...
@DeborahDeras
f Follow
ME!
5 Stages of Marketing
1. Contact- establishing communication that gets us to
stand out and leav...
@DeborahDeras
f Follow
ME!
5 Stages of Marketing
4. Community- a social unit that shares your common
values, beliefs, pref...
@DeborahDeras
f Follow
ME!
How to Set Up Periscope
1. Connect to your Twitter.
2. Grab your USER name @DeborahDeras
3. Wri...
@DeborahDeras
f Follow
ME!
How to Setup Broadcast
Privacy concerns-
I don’t enable location when I am at
home just because...
@DeborahDeras
f Follow
ME!
How to Start a Broadcast
1. Open APP,. press BIG RED - start broadcast you will be
LIVE. No fil...
@DeborahDeras
f Follow
ME!
What to Scope
1. Be CONSISTENT with your brand. What problem does
your product or service solve...
@DeborahDeras
f Follow
ME!
How long to Scope
1. A few minutes is fine. Watch your analytics to see
retention. What gets he...
@DeborahDeras
f Follow
ME!
How to Write a Title
1. 72 characters long
2. Compelling
3. Straight forward- (say exactly what...
@DeborahDeras
f Follow
ME!
How to Grow Followers Faster
1. Engage with bigwigs like Amanda Oleander, Positive
Mom, Kim Gar...
@DeborahDeras
f Follow
ME!
How to Repurpose Your Scope
1. Autosave broadcasts and share in social media
2. You can save to...
@DeborahDeras
f Follow
ME!
Business Books
1) Get Clients Now - CJ Hayden
2) E Myth- Michael Gerber
3) Guerilla Marketing -...
@DeborahDeras
f Follow
ME!
Scope
With
Me
@DeborahDeras
f Follow
ME!
STAY SYNERGIZED!!!
YouTube:Deborah Deras LIVE.com
Facebook Friend:DeborahDeras
Twitter: @Debora...
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Periscope for Business How to turn your passion to profit

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Deborah Deras, Latina Speaker, Latina influencer teaches social media marketing classes to support business owners to increase revenue through various social media marketing platforms. In this lesson she shares how to use Periscope for Busienss.

Published in: Social Media
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Periscope for Business How to turn your passion to profit

  1. 1. @DeborahDeras f Follow ME! Periscope for Business Live Chat Streaming APP Prepared by: Deborah Deras, M.S., ALSP Prepared for: VSEDC
  2. 2. @DeborahDeras f Follow ME! What is Periscope? ● Live Video Streaming APP on IOS/Android ● ● Twitter purchased APP for $100M in Jan 2015 ● Microbroadcasting an excellent tool and useful trend for content creators. ● Follow the OG’s - @AmandaOleander with 219,975 followers. She paints while streaming, drives while streaming and more. 27M<3 @AW ●
  3. 3. @DeborahDeras f Follow ME! The Periscope Difference● The difference between Periscope & GHO, YouTube and Ustream and other video streaming platforms is that Periscope allows for LIVE interaction. It is easy touch of button can broadcast phone or IPad.
  4. 4. @DeborahDeras f Follow ME! Periscope for Business ● Visibility- Position yourself as expert. Align with your top 5 passions. ● Credibility- Showcase your talents, skills & abilities. ● Profitability- Drive people to your website to download a free ebook, develop email list and convert to clients/customers.
  5. 5. @DeborahDeras f Follow ME! 5 Stages of Marketing 1. Contact- establishing communication that gets us to stand out and leave a mark. 2. Conversation- interactive communication between two or more people. Actively listen to needs and desires of our potential clients. 3. Connection - a relationship with a person, thing/idea linked to something else. This is why your brand is so important. Be authentic and vulnerable.
  6. 6. @DeborahDeras f Follow ME! 5 Stages of Marketing 4. Community- a social unit that shares your common values, beliefs, preferences. Influence in this community gets followers, subscribers, listens to you. 5. Conversion- site visitors to paying customers
  7. 7. @DeborahDeras f Follow ME! How to Set Up Periscope 1. Connect to your Twitter. 2. Grab your USER name @DeborahDeras 3. Write your Bio, use keywords that represent your brand. 4. Use a professional headshot that is visible on cell. 5. You have to enable, camera, enable, microphone on each device first time only. It is recommended to enable location so search engines can find you. They only use geographic area not specific address due to privacy issues.
  8. 8. @DeborahDeras f Follow ME! How to Setup Broadcast Privacy concerns- I don’t enable location when I am at home just because of stalkers but do when I am out and about. It is fun to scope from conferences and give people a behind the scenes look of what it takes to run your business. Jonathan Sprinkles, Motivational Speaker, was scoping from the Essence Festival.
  9. 9. @DeborahDeras f Follow ME! How to Start a Broadcast 1. Open APP,. press BIG RED - start broadcast you will be LIVE. No filters, editing but totally raw and ready. 2. Start first image showing a thumbnail of your business card or screenshot of website. 3. Flip camera over just like on cell phone switch from selfie mode to regular mode. 4. Only press start when ready
  10. 10. @DeborahDeras f Follow ME! What to Scope 1. Be CONSISTENT with your brand. What problem does your product or service solve. Show your expertise. 2. Talk to your ideal target audience. Not everyone is your people. Not everyone watches Jimmy Kimmel, Wendy Williams. Talk to your people. 3. Like a TV show introduce yourself consistently who you are, what your mission is and end with quote/tag line. 4. Be sure to ask people to share with followers, give you hearts and answer questions. Be sure address audience this is a key component of Periscope- interactivity.
  11. 11. @DeborahDeras f Follow ME! How long to Scope 1. A few minutes is fine. Watch your analytics to see retention. What gets hearts? When do people leave? 2. Have fun, be spontaneous and animated. Have good lighting if at all possible. Tip: Don’t start unless you have ONE viewer. Don’t stop till you get down to 0 viewers than consider restarting with a different title. Be sure to sign off with your tagline and call to action. 3. Be sure to tap on BIRD icon before posting that will enable you to let twitter followers know you are broadcasting.
  12. 12. @DeborahDeras f Follow ME! How to Write a Title 1. 72 characters long 2. Compelling 3. Straight forward- (say exactly what it is) 4. Make it dynamic with hashtags so people can find you 5. Stand out with CAPS and emojis (emoticons <3) 6. Call to action - Learn Periscope 101 7. Intriguing, should exclusive or seem weird. (watch me sing in bathtub, Behind the scenes at Dalai Lama.
  13. 13. @DeborahDeras f Follow ME! How to Grow Followers Faster 1. Engage with bigwigs like Amanda Oleander, Positive Mom, Kim Garst, Deborah Deras :) 2. Attend Periscope Meetups many in Santa Monica / LA 3. Follow other influential scopers that compliment your brand invite them to follow you. 4. Give valuable content 5. Be engaging. Say hi, to followers. 6. Block BOZOS. 7. Ask people to share with their followers 8. ASk for hearts it raises your rank and position 9. Be consistent post at certain time once or twice a day 10. Broadcast at least once a day. For more tips go to: www.Deborahderas.com/Scope
  14. 14. @DeborahDeras f Follow ME! How to Repurpose Your Scope 1. Autosave broadcasts and share in social media 2. You can save to camera roll, edit in imovie or Windows Media or other fancy software and upload to YOUTUBE. 3. I take a screenshot and put on Instagram which lets my people know on Twitter, FAcebook to watch it. 4. You wanted content for your Youtube Channel you can use your SCOPES but be sure they are on BRAND.
  15. 15. @DeborahDeras f Follow ME! Business Books 1) Get Clients Now - CJ Hayden 2) E Myth- Michael Gerber 3) Guerilla Marketing - Jay Conrad Levinson 4) Strength Finders 2.0- Tom Rath 5) Emotional Intelligence -Travis Bradberry 6) Confessions of an Adrenaline Addict by Odunton and Deras (my book) 7) Power of Full Engagement- Jim Loehr
  16. 16. @DeborahDeras f Follow ME! Scope With Me
  17. 17. @DeborahDeras f Follow ME! STAY SYNERGIZED!!! YouTube:Deborah Deras LIVE.com Facebook Friend:DeborahDeras Twitter: @DeborahDeras Text list 313131 DebDeras PE (be sure to have space) to receive a text message when I begin scoping GRAB YOUR SWAG BAG: PPT, 100 tips to grow www.DeborahDeras.com/Scope

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