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Geoff McDonald
Unilever
Global Vice President Human Resources
Talent, Marketing, Communications,
Sustainability & Water
2 billion people use a
Unilever product daily
400 brands (15 = €1
billion+)
€51 billion turnover
(2012)
57% of sales are in
emerging markets
171,000 people
employed in 190
countries
The global context for our business
Accelerating changes in
population, patterns of
consumption and
competition for
resources
Huge environmental
and social challenges
Demands for transparency,
authenticity, trust and
accountability
“Your brand is what others say it is
when you’re not in the room”
Jeff Bezos
So, Unilever must adapt to do business in a world which is
Volatile
Uncertain
Complex
Ambiguous
OUR RESPONSE?
TO BE AMBITIOUS
TO PUT PURPOSE AT THE
CENTRE OF OUR BUSINESS
TO “DO WELL BY DOING GOOD”
We will be a company that
doesn’t just
market to consumers
but actually
matters to people
To double our size to
€80 billion by 2020
To radically reduce
our environmental
footprint
To enhance the scale
and quality our of
social impacts
So, four years in …?
Turnover €40B to €51B
Share price £11 to £24
225m + people reached on health and hygiene
18% of food meets highest nutritional criteria
450 000 small holder farmers trained
Greenhouse gas impact per consumer reduced by 6 percent
Water impact per consumer broadly unchanged - continues to be
major challenge
Staff engagement 60% to 78%
Graduate applications 30,000 to 45,000
"Why would you invest in a company
which is out of synch with the needs of
society, that does not take its social
compliance in its supply chain
seriously, that does not think about
the costs of externalities, or of its
negative impacts on society?”
Paul Polman, CEO
In the break out
session next
How do our sustainable living
aspirations play out through one
of our oldest brands?
Geoff McDonald
Unilever
@geoffmcdonald1

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Business with purpose unilever as example

  • 1. Geoff McDonald Unilever Global Vice President Human Resources Talent, Marketing, Communications, Sustainability & Water
  • 2. 2 billion people use a Unilever product daily 400 brands (15 = €1 billion+) €51 billion turnover (2012) 57% of sales are in emerging markets 171,000 people employed in 190 countries
  • 3.
  • 4. The global context for our business Accelerating changes in population, patterns of consumption and competition for resources
  • 6. Demands for transparency, authenticity, trust and accountability “Your brand is what others say it is when you’re not in the room” Jeff Bezos
  • 7. So, Unilever must adapt to do business in a world which is Volatile Uncertain Complex Ambiguous
  • 8. OUR RESPONSE? TO BE AMBITIOUS TO PUT PURPOSE AT THE CENTRE OF OUR BUSINESS TO “DO WELL BY DOING GOOD”
  • 9. We will be a company that doesn’t just market to consumers but actually matters to people
  • 10. To double our size to €80 billion by 2020 To radically reduce our environmental footprint To enhance the scale and quality our of social impacts
  • 11.
  • 12. So, four years in …? Turnover €40B to €51B Share price £11 to £24 225m + people reached on health and hygiene 18% of food meets highest nutritional criteria 450 000 small holder farmers trained Greenhouse gas impact per consumer reduced by 6 percent Water impact per consumer broadly unchanged - continues to be major challenge Staff engagement 60% to 78% Graduate applications 30,000 to 45,000
  • 13. "Why would you invest in a company which is out of synch with the needs of society, that does not take its social compliance in its supply chain seriously, that does not think about the costs of externalities, or of its negative impacts on society?” Paul Polman, CEO
  • 14. In the break out session next How do our sustainable living aspirations play out through one of our oldest brands?