Health and education tourism

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Anupriya Nair

Health & Medicine Education

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The major growth of the Indian tourism sector is contributed by domestic tourism which tends to be more focused on cultural destinations. Travel and tourism for fun, pleasure and recreation is still considered an elite ‘five star’ activity by a majority of the Indians. At the same time, travel and tourism for cultural purposes forms an integral part of the Indian population, where people from all ages, religions and income groups often manage time and resources for cultural tourism. Tourism has a huge potential for poverty alleviation by increasing job opportunities and spending by tourists. Most important from India's point of view is the fact that these employment opportunities are created in the small and medium segments of the economy and disperse throughout the country. When people of a country visit such sites and experience their culture, they understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing of such sites by domestic tourists offers glimpses of a nation's past, their promotion becomes vital in the construction of national identity (Johnson, 1995). The measurement of perception of tourists and thereby identifying gaps in the current service-good composition and customizing pro-tourist product mix, becomes crucially important for all the stakeholders of the tourism industry. This paper primarily studies those crucial factors which have a direct impact on the perception of tourists in the heritage city of Agra.

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Dubai Medical Tourism – A Case Study Introduction To enhance the learning experience, we are providing this Case Study. The Case Study provides a real-world description of an existing healthcare innovation opportunity. The Case Study examines whether a new enhancement to an existing Medical Tourism operation in Dubai, United Arab Emirates is worth implementing. Medical Tourism is a term that describes consumers “patients seeking a more affordable health-care outside their own countries” (Nakra, 2011, p. 23). Patients travel to receive medical treatment that they cannot get or want in their home countries. Many times patients are seeking a lower cost alternative, premier services, or privacy. This Case Study provides background information, comparisons with like operations outside of Dubai, and the reasoning behind Dubai’s emphasis on a quality, innovative experience. The Case Study provides foundational information and serves as a prerequisite for the Innovation course. Background Dubai is one of one of seven Emirates (Abu Dhabi, Sharjah, Ajman, Umm Al-Quwain, and Fujairah, and Ras Al Khaimah), that make up the United Arab Emirates (UAE). The acknowledged epicenter of wealth and innovation in the UAE, Dubai is strategically located between the East and West. This favorable geographic position has become the nexus of an ambitious vision by Vice President, Prime Minister and Ruler of Dubai, His Highness (H.H) Sheikh Mohammed bin Rashid Al Maktoum. Leveraging the vision of his father, Sheikh Rashid, Sheikh Mohammed envisioned what could best be described as a “develop for survival” approach to replace the country’s oil revenues that are estimated to drop significantly over the next 10 - 30 years. Central to Sheikh Mohammed’s strategic vision is for Dubai to become the international communities leading financial services provider, the world’s largest international transportation and redistribution hub, and ultimately the globe’s top medical tourism (MT) destination spot. In April 2014, Sheikh Mohammed stated four objectives that MT should accomplish: 1. To be the fastest growing Medical Tourism Destination globally 2. To be rated the Top Medical Tourism Destination, in the region 3. To develop a Healthcare industry to compete with the best in the world 4. To contribute to the Economic Development of the Emirate of Dubai (Dubai Health Authority, 2015) The number of medical tourists expected to travel to Dubai will easily reach half a million in 2015, nearly doubling the figure achieved in the first six months, according to a government official. The forecast looks at tourists staying in 2,900 health care facilities. Dubai attracted 260,000 medical tourists in the first half of 2015, up 12 per cent from the same period a year ago, and generated 1 billion AED in revenue during the period. The largest percentage of medical tourists originate from Asian which accounts for 33 per cent of the total, followed by visitors from Europe with 27 per c ...

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