Sample for LinkedIn

1. Cisco Midmarket Mobility Solution
Personal Devices in the Workplace
Employees around the world are enamored with tablet
computers and smart phones, and expect to use these
devices at work. Many midmarket businesses would like
to gain the productivity benefits and increased employee
satisfaction that come with granting workers the power
to bring your own device (BYOD), but lack an affordable,
secure, easy-to-manage network solution.
The Cisco® Midmarket Mobility solution is designed
specifically for smaller businesses with limited budgets
and IT resources. It provides enterprise-class performance
with reliable 802.11n access points for pervasive wireless
coverage. Seamlessly grow your midsize customers
network by adding physical or virtual wireless controllers
for easier network operation and rogue detection. Optimize
wired and wireless application performance with network
visibility and management. End users benefit from reliable,
enterprise-class performance and a consistent mobile
experience, while IT staff benefits from an affordable,
scalable, easy-to manage solution with application
performance visibility.
The Cisco Solution for Midmarket
Business Mobility
Cisco offers your midsize customers enterprise-class
performance with pervasive wireless coverage, centralized
network control, and application performance visibility.
It offers:
• Fast, reliable pervasive wireless communication at
an excellent price point for midmarket businesses
• Centralized visibility for optimal performance
• Straightforward deployment and operation
• Scalable capacity and capability
• Best-in-class quality and reliability
Why Partner With Cisco to Deliver Mobility to Your
Midsize Customers?
Cisco can help you bring extensive value to your midsize
customers by providing an affordable, simple mobile
device connectivity solution. Helping your customers
create a more agile, productive, and secure work
environment with mobile personal devices can solidify your
role as a trusted adviser, leading to more sales and higher
profits. Cisco provides the right mix of products, services,
support tools, and profitability programs to support you
every step of the way.
The Cisco BYOD Experience
The Cisco “Your Way” experience helps customers
implement solutions that capitalize on the mobile device
revolution. It addresses the BYOD and virtualized desktop
trends that are transforming the workplace with solutions
that span the business and technical challenges of
incorporating mobile devices safely to your midsize
customers. You gain new opportunities to strengthen your
customer relationships and increase your profitable growth
by providing an affordable, simple, enterprise-class mobile
device experience.
Cisco Quality at a Midmarket Price Point
Midsize customers need a straightforward, secure,
scalable, manageable wireless network without the
cost of high-end features that they don’t need. Cisco
has tailored the best aspects of its enterprise mobility
solution to make it affordable and purpose-built for
midsize customers.
Cisco Support
Cisco provides extensive resources to help you
successfully migrate your midsize customers to the
era of BYOD. Partner resources include:
• Sales and marketing tools to help you to start
a conversation with your customers
• Simplified design and deployment guidance with
network assessments
• Product sales and technical training to help you
to identify new opportunities
• Programs and incentives to increase your profitability
• The industry’s most extensive networking portfolio,
spanning wireless, security, routing, switching,
and more
• A broad portfolio of professional and technical services
that help you generate recurring revenue streams
Cisco Midmarket Mobility Solution
To meet the new mobility challenges, midsize businesses
can get started with secure mobility solutions from Cisco
with affordable, reliable 802.11n access points providing
high reliability and performance. Cisco offers a broad
portfolio of access points targeted to the specific needs
of all industries, business types, and topologies. The
controller can be purchased with the access points or
added as needs grow. Prime Infrastructure simplifies IT
network management operations with a single transparent
view into the network. The entire solution is fully tested and
thoroughly documented.
BYOD MADE SIMPLE
©2013 Cisco Systems, Inc. and/or its affiliated entities. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 1
Partner At-A-GlanceCISCO CONFIDENTIAL

2. Wireless Access Points: Affordability and
High Performance
Affordable 802.11n Cisco Aironet® 1600 Series Access
Points enhance mobile workforce productivity with six
times the performance of 802.11a/b/g networks and
extensive reliability that reduces downtime. The ceiling
mounted access points provide the security, wireless
performance, and reliability that you expect from Cisco.
Customers get business-class mobility at a midsize price
point. The 1600 Series offers customers the performance
advantage of 802.11n enterprise-class performance with
3 x 3 multiple-input multiple-output (MIMO) technology
with two spatial streams, making it ideal for small and
midsize enterprises. Designed with rapidly evolving mobility
needs in mind, the Cisco® Aironet 1600 Series Access
Point addresses your customers’ BYOD trend by providing
advanced functionality at the right price point. The physical
or virtual wireless LAN controllers can be easily added to
standalone configurations, preserving investments as the
network capacity and management needs increase.
Wireless Controller: Efficient, Centralized Control
Cisco Wireless LAN Controllers provide 802.11n reliability
and reduces overall operational expenses by simplifying
network deployment, operations, and management. Adding
Cisco 2500 Series Wireless Controllers to a network
of Cisco Aironet 1600 Series Access Points provides
advanced management capabilities and improves the user
experience with seamless roaming from one access point
to the next.
Choosing the Cisco Virtual Wireless LAN Controller
facilitates remotely configuring, managing, and
troubleshooting the performance of local and branch
wireless networks. Remove hardware dependencies
to easily scale and deploy new wireless services, and
remotely manage the wireless network in a centralized,
secure fashion.
Converged Lifecycle and Assurance Management
Cisco Prime™ Infrastructure provides your midsize
customers comprehensive unified access lifecycle
management, end-user connectivity and application
performance visibility to enable their IT organization to
deliver services that meet their business demands.
It accelerates the rollout of new services and advanced
technologies, making “Bring Your Own Device” (BYOD)
a reality. Tightly coupling end-user awareness with
application performance visibility and network control,
Cisco Prime Infrastructure helps customers ensure end-
user quality of experience.
With the ability to be deployed on a virtual appliance with
a 25 device license, Cisco Prime Infrastructure is suited
for your midsize business customers who want to reduce
operational expense and maximize ROI.
Figure 1. Cisco Midmarket Mobility Solutions
Engaging Customers
Successfully engaging midsize customers on the value of
a mobility solution begins with understanding their mobility
needs and their financial and IT resource limitations.
Midsize customers may:
• Need a straightforward, simple wireless network
• Gain budget in small chunks to meet specific needs
• Require secure, yet simple solutions that their limited
IT staff can deploy and maintain
• Value the ability to grow their network gradually as
budget and expertise are available
• Value simplicity, performance, and affordability over
brand loyalty or strategic end-to-end architecture
deployments
• Most often use a multi-vendor network
The Cisco Midmarket Mobility solution lets you offer your
midsize customers an affordable, high-performance
solution for implementing the mobility services that
empower a flexible workforce and an agile business. To
help customers understand how the Cisco Midmarket
Mobility solution meets their mobility needs, start a
conversation with your midsize customers regarding how
the proliferation of new employee devices and BYOD are
affecting their wireless network.
Questions for Initiating Sales
Identify midmarket mobility opportunities by using the
following trigger questions regarding your customer’s
infrastructure, investments, security, and industry.
Infrastructure:
• What network access demands are you facing with
regard to employee and guest devices?
• How easy is it for mobile users to access your network?
• How do you ensure reliable, high-performance wireless
coverage in your midmarket business?
• Are you worried about your connection from a
conference room to an employee desk or other areas
such as a warehouse or loading dock?
Cisco Midmarket Mobility Solution
BYOD MADE SIMPLE
©2013 Cisco Systems, Inc. and/or its affiliated entities. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 2
Partner At-A-GlanceCISCO CONFIDENTIAL

3. • Would you like to improve productivity by enabling
employees to enjoy access to critical business
applications from mobile devices?
• Would you like to give your workers greater flexibility by
expanding the reach of the network in the workplace?
Investment:
• How do you affordably transition to business-class
midmarket mobility?
• How do you control your wireless coverage affordably?
• Do you want to optimize your IT staff’s time?
• Does your wireless network offer investment protection
to grow your network as your budget allows?
Policy:
• How easy or difficult is it to implement and enforce
network security policy in your current environment?
• How valuable would it be to be able to apply network
policies based on user identity, location, time, and
device?
• How much easier would things be for both IT and users
if you could enforce a single network access policy?
Industry:
Are you ready to take advantage of the opportunities
projected in the midmarket mobility industry?
• By 2014, 90 percent of organizations will allow
personal devices for work use (Gartner)
• Over one third of the 2012 midmarket budget is
dedicated to Wireless LAN (Enterprise Strategy
Group, 2012)
• Sixty-four percent of midmarket CEOs will focus on
a more connected environment to increase employee
productivity (IBM, June 2012)
• Fifteen billion networked devices with be utilized by
2015 (VNI)
Partner Resources
To learn more about the Cisco Midmarket Mobility solution,
please visit: www.cisco.com/go/wireless, www.cisco.com/
go/midmarketbyod
Tools to Help Partners Close the Deal
Cisco Fast Track program
This program offers special incentives on the Cisco Aironet
1600 Series Access Point and Cisco 2504 Wireless
Controller. Program information is available at:
www.cisco.com/go/fasttrack
BYOD Hosted Infrastructure Demo
The Cisco dCloud Hosted Infrastructure Demo provides
Cisco partners an easy and scalable way to demonstrate
the Cisco BYOD solution.
The BYOD demonstration network is always available
and allows you to demonstrate Cisco networking
solutions anywhere, anytime by utilizing a “plug and play”
access point and endpoints. Please visit: dcloud.cisco.com
Cisco BYOD Smart Solution
This Smart Solution helps customers identify, manage,
and enable every wired and wireless device that connects
to their network without sacrificing security. Learn more
at: www.cisco.com/go/byod or www.cisco.com/go/
partnerbyod.
Demo Loan Program
To help you evaluate the difference 802.11n can make,
this program gives customers the opportunity to gain
confidence in Cisco products through product loan and
try-and-buy options. For more information, please contact
your local Cisco representative.
Services from Cisco and Our Partners
www.cisco.com/go/services/borderless
Cisco Competitive Edge Portal
Find information about Cisco competitors and
their products. www.cisco.com/web/partners/sell/
competitive/index.html
Cisco Capital® Financing
Find information on the latest Cisco financing offers.
www.cisco.com/web/ordering/ciscocapital/index.html
Partner Profitability
Cisco Technology Migration Program (TMP)
www.cisco.com/go/tmp
Cisco Technology Migration Promotion
for Wireless Controllers
www.cisco.com/web/partners/incentives_and_promotions/
tmp_wireless_promo.html
Cisco Value Incentive Program (VIP)
www.cisco.com/go/vip
Cisco Opportunity Incentive Program (OIP)
www.cisco.com/go/oip
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are
the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C45-712089-03 08/13
Cisco Midmarket Mobility Solution
BYOD MADE SIMPLE
©2013 Cisco Systems, Inc. and/or its affiliated entities. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 3
Partner At-A-GlanceCISCO CONFIDENTIAL