1. Customer success should be a key marketing strategy for early stage SaaS companies. 2. The document provides 10 tips for implementing an effective customer success strategy, including going all-out to win first customers, having a referral method baked into the business model, and prioritizing product roadmaps based on just-in-time customer feedback. 3. The tips also emphasize trusting your instincts, avoiding excuses, scaling ideas once validated, and using help resources as a sales tool.

1. Customer Success as a
Marketing Strategy for
Early Stage SaaS

2. My Story
Corporate IT
Digital Agency
Clients: Chris Lilley,
Rove, Cancer Council
SaaS Startup
Accelerator

3. 16,000 sites that look like their
brands, not just another templatePixel Together Today

4. 1. Go all out to win your
first customers

6. 2. Have a referral method
baked into your model

8. 3. Just in time roadmap
prioritisation

9. Feb-2015 - first USA customer:
Thanks for your feedback. I also just checked out your site and it's starting
to look really good! In answer to your questions:
1) You can add links between pages by selecting some text and clicking the
link icon (see screenshot for instructions). In the popup simply add /page-
name (where page-name is the URL of the page you wish to link to e.g.
floor-plans-and-pricing) to nominate where the link should go. We are
currently rolling out improved functionality for linking pages.
2) Setting up a contact form can be done using Wufoo forms (https://
www.wufoo.com/). You can setup your form and copy and paste the embed
code (see screenshot for instructions) into the web code widget.
3) Slide shows - We have this in the pipeline of features to be released
within the next couple of weeks.

11. 4. Trust your gut,
learn to say No

13. I have a few questions that wasn't clear in the sales copy.
1. Is there a limit on the number of sites I can develop?
2. Can I re-sell the sites. i.e. Do I have a developer licence?
3. Will the final domain name include ".pixeltogether.com"
Thanks

15. 5. Concierge product gaps

16. Hi {User},
Welcome to Pixel Together! My name is Simon, I'm one of the co-founders
of Pixel Together.
I just wanted to say thanks for signing up and also check in to see how you
went getting started?
I also wanted to let you know we have a new service called 'concierge'
where one of our designers can design a custom site for you and then it's
all yours to edit. If you're interested in finding out more about this, let me
know!
If you have any questions, feedback or just need a hand getting started feel
free to email me anytime.
Happy creating!

17. 6. Scale ideas, once you
know that they work

19. 7. Avoid the Melbourne
“I’m just”

20. Why did you chose Pixel Together for Unpitch?
We chose Pixel Together because of a very convincing
co-founder ;).
I had been struggling to get a acceptable website up
with one of the largest drag-and-drop web design
tools. It did not provide me with the (very basic)
functionality I desired which made 60% of the website
look very bad. The 40% that did look good also looked
like any other website because of the templates that
can't be edited too much without them looking bad.
The event we needed the website for (Unpitch) is an
interesting and innovative event, the website did not
reflect that.

21. 8. Be your own customer
success lead

23. 9. A help library is also
a sales tool

25. 10. Best regards,

26. Cheers,
Coupon: SAAS-STARTUPS
(30% off forever)
www.pixeltogether.com