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What CEOs told us about marketing...

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On the 28th of May, Linda Ginger and Debbie Richardson presented at the Australian Marketing Institute's Annual Conference in Brisbane. Entitled, 'What CEOs told us...', the presentation examines why CEOs believe their marketing isn't performing, and why this cannot be measured or changed.

Published in: Marketing, Business, Technology
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What CEOs told us about marketing...

  1. 1. Australian Marketing Institute Summit 2014 WHAT CEOs TOLD US…..?
  2. 2. #9boxes
  3. 3. SIGNED SEALED DELIVERED
  4. 4. RESPECT
  5. 5. WE WERE THERE!
  6. 6. FRUSTRATION Could we use the image here from the website FRUSTRATION
  7. 7. GAP
  8. 8. STRATEGIC VS TACTICAL
  9. 9. STRATEGIC VS TACTICAL
  10. 10. We help businesses connect their marketing strategy to their business strategy
  11. 11. WE MAKE IT SIMPLE
  12. 12. 9 BOXES™
  13. 13. CREATING THE CONVERSATION › Common language between CEO & Marketing › Begin to educate the business › Marketing can be strategic › We need to understand the business vision & objectives › We need to be the educators! › Create respect, remove frustration
  14. 14. WHAT THE CEOS TOLD US? › We benchmarked 517 CEOs › We asked them 45 questions › They scored themselves › 9 strategic areas of marketing › The Findings › www.9strategic.com.au
  15. 15. FIRSTLY, WHAT WE TOLD THEM
  16. 16. THE FINDINGS [DO WE HAVE JUST A COVER SHOT?]
  17. 17. WHAT’S THE FIND CONVERSATION?
  18. 18. CONNECTING MARKETING & BUSINESS STRATEGY
  19. 19. WHAT’S THE CONVERT CONVERSATION?
  20. 20. WHAT’S THE DELIVER CONVERSATION?
  21. 21. SUMMARY
  22. 22. FRUSTRATION Could we use the image here from the website FRUSTRATION
  23. 23. RESPECT
  24. 24. ASK THE RIGHT QUESTIONS
  25. 25. HAVE THE RIGHT CONVERSATIONS
  26. 26. QUESTIONS & THANK YOU

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