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  1. 1. Company presentation January 2012zuukaCompany overview
  2. 2. who we arezuuka is kids.we are a pioneer in mobile apps and a next generation publisher of digital children’s content.• Acting as licensee, designer, developer and service contractor• We are one of the largest interactive book publishers, distributing on all major platforms (iOS, Android, ePub3 etc.)in more than 80 countries in 10+ languages.With offices in Santa Barbara, Frankfurt and Los Angeles, zuuka has become a major global player producing bothunique IP and major licensed properties worldwide.wide range of product lines including: 2
  3. 3. whaT we DoOur services cover the entire range of product development:• Conceptual design• Graphic design• Animation• Audio engineering• Software development• Marketing support (social media, PR, direct connection to user)• Localization in 40+ languagesProducts available for all channels (iOS, NOOK apps and books, Amazon, Android,iBooks, EPUB 3)Full marketing support (Apple, B&N, push-notifications, mailing lists, website,social media, cross-promotions, PR)Offer a unique promotion tool for partners: iSPLASH.A sponsorship tool to target customers by using a non-intrusive splash screen 3
  4. 4. whaT we’ve DoneNine #1 apps in the US AppStore to date (and countless #1 apps in localstores around the planet), 30+ features by Apple, zuuka apps have nearly2 million users with over 20,000,000 user sessions.Amongst the most successful interactive products include How To TrainYour Dragon, Kung Fu Panda, The Smurfs Movie Storybook, The Penguinsof Madagascar, and Puss In Boots.State of the art interactive eBooks from our program including Five LittlePumpkins, Biscuit and The Smurfs.prizes and accolades:• New York Times’ “The Best Children’s Books on the iPad” for excellencein parenting products• PTPA Media’s Parent Tested Parent Approved Seal of Approval• “Editor’s Choice Award” from Children’s Technology Review• PIA - Publishing Innovation Award Nominee• Best Kids App 2011 - Readers Choice Award 4
  5. 5. Current Partners: studios Jim Henson Company logo - “Family Color” treatment (Preferred) 5
  6. 6. Current Partners: Publishers 6
  7. 7. WHAT’S NExT?Beginning 2011 - Digital was an optionEnd 2011 - Digital is imperative 2012 - iOS and Beyond! 7
  8. 8. WHAT’S NExT 8
  9. 9. FIvE LITTLE PUMPKINS• Hit iBookstore October 2011• iBookstore’s First interactive eBook 9
  10. 10. THE SMURFSLaunch Timeline• hit iTunes on July 27• Film premiered on July 29• Hit #1 in US Books Aug 1Aggressive marketing strategy via pre-launchMedia & SocialOutreach & ContentPartner working together to work social channels. 10
  11. 11. proDuCT ConCepT• What are you trying to do?• How can you enhance the story?• Who is your customer?• Who is your other customer?• There’s another one in there too..Know what you’re trying to build and who you’rebuilding it for. 11
  12. 12. PLATFORM(S)/MARKETS• AppStore• iBookstore• Nook• Amazon• There will be more…Be where your market is. 12
  13. 13. DEvELOPMENT• How are you going to do it?• Know your assetsHave a strategy and a good partner. 13
  14. 14. MARKETINGmarketing• where the pixels hit the screen.• Connections: Customers push market Channels SocialThere is a lot of noise. How do you get heard? 14
  15. 15. ConTaCTContact:Graham FarrarFounding Partnergraham@zuuka.comWoody SearsFounding 15