Mobcast June 2011

Any Book. Anywhere

There exists a global market, almost
without competition, for a software house
to provide a digital book sales and reading
infrastructure that can be exploited by
local and relevant companies………….

Any Book. Anywhere

Market opportunity
• The digital book market is experiencing explosive growth on a global basis
– Mobcast addresses this by providing a scalable platform and infrastructure that allows
major brands to participate and exploit this market opportunity.

• Reading on smart phones increased from 5% to 35% in less than a year
– The Mobcast digital bookstore / eReader platform has been designed from the wireless
aspect, combining a unique direct ‘one to one’ marketing platform with the optimum user
experience

• Google ,Amazon, Apple, and Barnes & Noble are all competing to dominate digital
books.
– This level of fragmentation offers opportunities for other major brands to sell digital books
to their customers, expanding and protecting their own brand

• In most markets outside of the United States no major digital book platform exists
– Creating a global opportunity for the Mobcast multi‐lingual platform

• Digital Books identified as a ‘must have’ content category with Music, Games and
Video
– The growth or larger screen smart phone and tablet devices will only elevate books as a
dominant content category
W: www.mobcast.co.uk - T: +1 619-921-4949 - E: garry.martin@mobcast.us.com - Private & Confidential

Any Book. Anywhere

MARKET OPPORTUNITY

Potential Mobcast partners who will have a significant
effect on the digital book market.

• Vodafone plays smart role in new mobile content world Vodafone has
dismissed any notion that operators are being sidelined in today’s
mobile world by the likes of Apple and Google, with the world’s
second‐largest operator claiming that talk of carriers becoming just
‘dumb pipes’ is no longer relevant
Lee Epting, director of content services at Vodafone Group

• Yahoo targets personalized mobile content delivery
Yahoo CEO Carol Bartz outlined at Mobile World Congress earlier this
year how the Internet giant is planning to deliver content to its 630
million monthly users via mobile devices…….
• HTC informs Mobcast that digital books to their customers is a key
global strategy….


Any Book. Anywhere

MARKET OPPORTUNITY: POTENTIAL GLOBAL PARTNERS

• Conventional book retailers.

• Mobile operators.

• Device manufacturers.

• Media platform owners. (AOL and Yahoo)

• Publishers with a known consumer brand.

• Bestselling authors.

• Book clubs.

• Current digital content resellers (Real Networks).

• New entrants into the digital book market.


Any Book. Anywhere

PARTNER STRATEGY: TARGET PARTNER USP’S

• Knowledge of local markets.

• Existing and well known brands.

• Existing billing relationship with customer.

• Ability to preload a bookshop on all devices sold.

• Ability to promote eBooks at point of sale.

• Already posses customer demographic information for each of their
customers (personalized recommendation)


Any Book. Anywhere

PARTNER STRATEGY: ADVANTAGES OF MAJOR ‘LOCAL’
PARTNERS VS. GLOBAL MARKET LEADERS

• Telefonica spend more on advertising than almost any other
company in Spain and Latin America.

• Telefonica has billing relationships with approximately 250,000,000
subscribers.

• Singapore Telecom already has major content brands such as live
European championship football and billing relationships with over
350,000,000 subscribers.

• Local partners have relevant insights and develop brands for local
consumers


Any Book. Anywhere

THE MOBCAST DIGITAL BOOK PLATFORM INTEGRATES WITH:

• Existing e‐commerce platforms.

• Billing systems of mobile operators.

• Geo‐location systems.

• Specific attributes of handsets, eReaders and tablets.

• Social Media, to encourage viral marketing.

• Integrate with demographic engines to maximize advertising
revenue and effectiveness of promotions and homepage content.


Any Book. Anywhere

MOBCAST SALES AND MARKETING PLAN

• Identify largest book markets by country.

• Identify the biggest mobile operators, retailers and media platform
owners in each country.

• Identify the most senior executive in each organisation who would
have the power to evangelise digital books.

• Make contact and develop relationship (where possible contact via
an introduction from major Corporation example QUALCOMM).

• Add details to Mobcast CRM and communicate regularly.

• Mobcast believe that all companies will eventually research their
opportunity for digital books.


Any Book. Anywhere

POWERED BY MOBCAST

W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: sales@mobcast.co.uk

Any Book. Anywhere

The Orange Book Club
The Worlds first operator
branded book store

“We want our
customers to be able
to buy a book from us
and read it on all of
their devices”
Neil Holroyd. Orange UK


Any Book. Anywhere

Orange case study
THE ORANGE BOOK CLUB

Orange case study
THE ORANGE
BOOK CLUB

Any Book. Anywhere

Telefonica Movistar
The first eBook platform in Spain

Any Book. Anywhere

TELEFONICA MOVISTAR

Any Book. Anywhere

Skoob eBooks
Partnering with SingTel to Launch
Asia’s first eBook platform

Any Book. Anywhere

SKOOB EBOOKS
Significant marketing commitment

Any Book. Anywhere

SKOOB EBOOKS

Any Book. Anywhere

WHSmith eBooks
The first retailer read everywhere
platform in the UK

Any Book. Anywhere

WHSMITH EBOOKS

Any Book. Anywhere

MOBCAST TECHNOLOGY PLATFORM


Any Book. Anywhere

CUSTOMER CONTACT DIRECT & VIRAL MARKETING


Any Book. Anywhere

BUSINESS MODEL…

• PAY PER BOOK PLATFORM (“As it is”):

• Initial set‐up fee $100k ‐ $2.5m* includes a fully functional white‐label
web & mobile eBook Shop delivering DRM‐protected ebooks to
PCs/Mac, e‐readers and mobile phones + iOS & Android branded
Apps+Gift e‐vouchers

• + ongoing revenue share on all sales

• SUBSCRIPTION PLATFORM : Depending on partner requirements

* Level of customization required depicts actual price.


Any Book. Anywhere

CONTACT

Garry Martin Tony Lynch

T: +1 619-921-4949 T: +44 (0) 20 7749 9201
E: garry.martin@mobcast.us.com E: tony.lynch@mobcast.co.uk
W: www.mobcast.co.uk W: www.mobcast.co.uk


Mobcast June 2011

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