1. Each year over 250,000 veterans leave the
U.S. military to enter the civilian job
market.
These transitioning soldiers need to
translate their service into professional
skills they can use...
...They need to leverage off of the
connections they have made...
...They need

2. From Boots to Suits…and Beyond!

3. Everyone has to leave the military at some
point.
LinkedIn can help make that point less
stressful.

4. All Military Branches – All Military
Members
• Current Military Professionals looking
to track their career progress
• Military Managers Trying to Gain an
Edge
• Service Members who want to plan for
the future.
• Transitioning New-Career Seekers
• Retiring Enlisted Managers and Officers
• Military Veterans
Market

5. • Current Performance Reporting
 Track occurrences &
accomplishments as they happen
 Track your career progress
 Connect with your supervisors
• Commander Letters of Recommendation
 Visible to potential employers
 Establish meaningful lasting
connection with your Commanders
 Get the recognition you deserve in a
way that you can use.
Need

6. • Volunteer Work
 Connect to the organizations you work
with
 Get recommended for the work you
perform
 Grow your network outside the
military
• Commander Letters of Recommendation
 Visible to potential employers
 Establish meaningful lasting
connection with your Commanders
Need Continued

7. Performance Report Example
Company Name
• Title
• Location
• Time Period
Job Description
• Certification
s
• Technical
skills
Organizations
• Volunteer
Work
• Clubs

8. Education
• Training
• Job Progress
• Awards
• Achievements
Supervisor
reference
• Build your
network
Commander
reference
• Letter of
Recommendation
• Meaningful
Professional
Performance Report Example

9. • Track personnel
 Experience levels
 Prior expertise and training
 Strengths and Weaknesses
• Recognize extraordinary personnel
 Letters of recommendation
• Better Leadership
 Establish meaningful lasting
connection with your subordinates
 help them build their career path
 resume bolstering and plan of action
Management Implications

10.  Certificates
 Training
 Awards
 Digital EPRs
Personnel Implications
 Volunteer Work
 Medals
 Letters of
Recommendation
• Create long-range mentality
 every accomplishment lends to a
brighter future in and out of the
military
• Cater accomplishments to long term
goals
• Track Everything and Create a Plan

11.  They have options!
o Military – Student (GI Bill)-
Professional
o Military –Professional
 Leverage Training / Benefits
Psychological
Implications
 They aren't alone!
o Network support
o Group support
 Preparation is Key!
o Confidence through planning
o Build value and showcase
• Military members are afraid to
separate

12. Groups
• Use Squadron and Group Pages to
Boost Morale and Create Unity
 Acknowledge outstanding personnel
 Applaud unit accomplishments
 Highlight special visitors and
guest speakers
 Photo capture
o Awards ceremonies
o Give a face to their
organization
 Letters to unit from commander
 Links to unit websites

13. Benefits
• Captive audience exposure
 Establish habitual use
 diverse market demographics
 Sustainable growth
 Turn every soldier into a LinkedIn
professional
• Positive PR
 Establish LinkedIn as a primary focal
point in helping military members
transition to professional fields
 Helping members establish their
personal brands across the globe

14. Benefits
Continued• Increased global reach
 Global demographic with members from
countries spanning the globe
 LinkedIn skills and habitual use
taken to their countries of origin
 Establish LinkedIn users in the non-
collegiate segment
 Leverage off of already existing
organic networks
• Naturally occurring groups pages
• Connect with already existing web
pages

15. To Make It Work...
• You need success stories to lend
LinkedIn's military use credibility
 Ideal Spokesperson
o Prior Enlisted non-commissioned
officer
 relatable to all ranks
 If a non-officer can have success
with the program, just think of
what an officer could do
o Transitioned from Military-Student-
Professional
 Well versed in all benefits and

16. From Boots to Suits…and Beyond!

17. Thank you!