2. What is the media?
• Media is the name we give to any type of communication that
carries a message.
• Media are intended to convey information, or messages, to
many people at once. Therefore, media is any form of
communication, written, broadcast or even spoken, that reaches
a large audience.
• Every day we receive hundreds of messages from the media.
3. Where is the media?
• The media is all around us. We see and hear information from the
media every day.
• We get information from newspapers, television and radio. However,
we also get information from text messages, logos on clothing, apps
on cell phones and even food packaging.
• The media convey messages to us in different ways - we can listen to
the radio, look at posters and billboards and interact on computers
and cell phones!
4. The print media
Print media is the oldest form of media. More recently,
print media has become accessible through e-readers
or cell phones.
newspapers magazines
books comics
5. MEDIA OF DIFFUSION
• In the past, TV programs had to be watched at the
time of broadcast, but now viewers can watch them
on devices such as computers, tablets and cell
phones, just like music and movies.
TV radio movies music
6. Digital media
• Media can also be accessed through electronic
devices. Video games are a type of media that has
become very popular and allows people to
communicate online with other players.
cell phones
tablets
computers
video game
consoles
7. Visual media
• Advertising can also be considered a means of communication
that is deployed in the world around us. Store signs, billboards,
posters, they are all forms of communication because they
convey a message to us.
billboard
brand
airship
logo
8. Internet
• You can watch a TV show, chat online with a friend,
check your e-mail, catch up on the news and update
your social networks, all from the same device!
web sites
e-mail
blogs
social networks
