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The Role Of Communication In
Business
Profesor coordinator: Mihai Daniel Frumușelu
Studenți: Drăgușin Gabriela,Tutoveanu Adelina
Definition of communication
Regardless of the type of organization, communication is the
element that maintains and sustains relationships in it. What person
A says to person B not only can have an impact on those two people
but, since organizations are systems, it also can have a meaningful
impact on the total system. Communication promotes motivation by
informing and clarifying the employees in an organization about the
task to be done, the major they are performing the task, and how it
improve their performance if it is not up to the mark. (Corps, 2005)
One’s communication with co-workers and supervisors in the
organization will be a major determinant of how satisfied one is with
the work, and how satisfied others are with the person’s work. The
communication behavior of individual employees plays a more
significant role in organizational life than some think. Organizational
communication is central to organization success. (Kaye, 1995)
Components of the communication process
People are constantly exchanging ideas and stimulating meaning
in the minds of others. The critical components in the communication
process are:
• The source
•The message
•The channel
•The receiver
•Feedback
•Goals
•Context
Agricultural communication
Agricultural communicators are science communicators that deal
exclusively with the diverse, applied science and business that is
agriculture. An agricultural communicator is "expected to bring with
him or her a level of specialized knowledge in the agricultural field that
typically is not required of the mass communicator".
Agricultural communication also addresses all subject areas
related to the complex enterprises of food, feed, fiber, renewable
energy, natural resource management, rural development and others,
locally to globally. Furthermore, it spans all participants, from
scientists to consumers - and all stages of those enterprises, from
agricultural research and production to processing, marketing,
consumption, nutrition and health.
So,communication…
Establishing effective communication system in organization can
be provided by developing and establishing participative spirit
among employees. Human resources management encourages
bottom-up communication in organizations.
In today, communication is an important component of
organizational activity, because global market becomes widespread,
the most of organizations to meet their needs with lower resource
oblige to recruit communication and lower communication fails.
Therefore, organizations should eliminate the barriers on
communication and create efficient, participative and transparent
communication medium.
Bibliography
•Kaye, D. (1995): Sources of information, formal and informal. Library
Management. 16(5), 16-19. Retrieved February 3, 2006, from
http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Pu
blished/EmeraldFullTextArticle/Articles/0010330502.html
•(Banerji and Dayal, 2005): “Communication Process” Retrieved March,
2008
•Corps, M. (2005): Information and communications technologies in small
and medium enterprise development. Retrieved December 15, 2005
•http://en.wikipedia.org/wiki/Agricultural_communication
•https://www.google.ro/search?q=communication&source=lnms&tbm=isc
h&sa=X&ei=RDO8VI3bB4jAOfGRgcAO&ved=0CAgQ_AUoAQ&biw=1366&b
ih=657

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Drăgușin Gabriela si Tutoveanu Adelina

  • 1. The Role Of Communication In Business Profesor coordinator: Mihai Daniel Frumușelu Studenți: Drăgușin Gabriela,Tutoveanu Adelina
  • 2. Definition of communication Regardless of the type of organization, communication is the element that maintains and sustains relationships in it. What person A says to person B not only can have an impact on those two people but, since organizations are systems, it also can have a meaningful impact on the total system. Communication promotes motivation by informing and clarifying the employees in an organization about the task to be done, the major they are performing the task, and how it improve their performance if it is not up to the mark. (Corps, 2005) One’s communication with co-workers and supervisors in the organization will be a major determinant of how satisfied one is with the work, and how satisfied others are with the person’s work. The communication behavior of individual employees plays a more significant role in organizational life than some think. Organizational communication is central to organization success. (Kaye, 1995)
  • 3. Components of the communication process People are constantly exchanging ideas and stimulating meaning in the minds of others. The critical components in the communication process are: • The source •The message •The channel •The receiver •Feedback •Goals •Context
  • 4. Agricultural communication Agricultural communicators are science communicators that deal exclusively with the diverse, applied science and business that is agriculture. An agricultural communicator is "expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator". Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development and others, locally to globally. Furthermore, it spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition and health.
  • 5. So,communication… Establishing effective communication system in organization can be provided by developing and establishing participative spirit among employees. Human resources management encourages bottom-up communication in organizations. In today, communication is an important component of organizational activity, because global market becomes widespread, the most of organizations to meet their needs with lower resource oblige to recruit communication and lower communication fails. Therefore, organizations should eliminate the barriers on communication and create efficient, participative and transparent communication medium.
  • 6. Bibliography •Kaye, D. (1995): Sources of information, formal and informal. Library Management. 16(5), 16-19. Retrieved February 3, 2006, from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Pu blished/EmeraldFullTextArticle/Articles/0010330502.html •(Banerji and Dayal, 2005): “Communication Process” Retrieved March, 2008 •Corps, M. (2005): Information and communications technologies in small and medium enterprise development. Retrieved December 15, 2005 •http://en.wikipedia.org/wiki/Agricultural_communication •https://www.google.ro/search?q=communication&source=lnms&tbm=isc h&sa=X&ei=RDO8VI3bB4jAOfGRgcAO&ved=0CAgQ_AUoAQ&biw=1366&b ih=657