+Babbel vs Duolingo ASO vs ASO (App Store Optimization)

1. By: Gabriel
Exploring 2 of the MOST popular Language Apps!
ASO vs ASO
ASO vs ASO
+Babbel
+Babbel vs
vs Duolingo
Duolingo
www.asonotes.com
www.asonotes.com

2. VISIBILITY
VISIBILITY
Running Apps
A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
+Babbel
+Babbel vs
vs Duolingo
Duolingo

3. Language Lessons
Duolingo
Language Learning with Babbel
Babbel GmbH
4.6
Monetization
Ratings
Released
last updated
Free, In-apps Free,In-apps, Ads
July 5,2021 July 01, 2021
9 Years Ago (Nov. 13, 2012)
7 Years Ago (Jun 11, 2014)
4.7
iOS Comparison
iOS Comparison

4. Language Lessons
Duolingo
Language Learning with Babbel
Babbel GmbH
4.5
Free, In-apps Free,In-apps, Ads
July 7,2021 Jun 23, 2021
8 Years Ago (May 30,2013)
9 Years Ago (Feb 22, 2012)
4.6
Monetization
Ratings
Released
last updated
Android
Android
Comparison
Comparison

5. 18-24 25-34 35-49 50-64 65 +
30
20
10
0
18 -24 25-34 35-49 50-64 65+
40
30
20
10
0
Duolingo(USA)
+Babbel(USA)
27%
24%
22%
18%
9%
34%
23%
20%
16%
8%
iOS AUDIENCE
iOS AUDIENCE
COMPARISON
COMPARISON
Age between 18-24
Age between 18-24

6. +Babbel(USA)
ANDROID AUDIENCE
ANDROID AUDIENCE
COMPARISON
COMPARISON
Age between 18-24
Age between 18-24
18-24 25-34 35-49 50-64 65+
40
30
20
10
0
32%
23%
20%
17%
9%
18-24 25-34 35-49 50-64 65+
40
30
20
10
0
32%
22% 20%
17%
8%
Duolingo(USA)

7. 1,262 2,086
January-July '21
iOS TOTAL FEATURED
iOS TOTAL FEATURED

8. 109 1,183
January-July '21
ANDROID TOTAL FEATURED
ANDROID TOTAL FEATURED

9. Language Lessons
Duolingo
Language Learning with Babbel
Babbel GmbH
VISIBILITY
VISIBILITY
REVIEWS
REVIEWS
PREDICTEDMONTLY
PREDICTEDMONTLY
DOWNLOADS
DOWNLOADS
86%
260,389
232,000
93%
1,171,396
1,300,000

10. Language Lessons
Duolingo
Language Learning with Babbel
Babbel GmbH
VISIBILITY
VISIBILITY
REVIEWS
REVIEWS
PREDICTEDMONTLY
PREDICTEDMONTLY
DOWNLOADS
DOWNLOADS
88%
626,877
599,000
91%
1,800,000
11,210,981

11. Visibility
Visibility
+Babbel
Category:
TotalRanking
Keywords:
3,703
Education
(USA ONLY)

12. Visibility
Visibility Category:
TotalRanking
Keywords:
3,145
Education
(USA ONLY)

13. Visibility
Visibility
+Babbel
Category:
TotalRanking
Keywords:
11,553
Education
(USA ONLY)

14. Visibility
Visibility Category:
TotalRanking
Keywords:
11,865
Education
(USA ONLY)

15. Visibility
Visibility
10.10%
Germany
4.50%
UK
+Babbel
18
Italy
2.90%
USA
55.30%
6%
France
Top 5 Countries

16. Visibility
Visibility
6.80%
Brazil
Canada
3.90%
USA
30.10%
UK
6.50%
Top 5 Countries
4.80%
Mexico

17. Visibility
Visibility
12.40%
Germany
7.70%
France
+Babbel
Italy
7.70%
USA
43.80%
10.50%
Brazil
Top 5 Countries

18. Visibility
Visibility
13.60%
Russia
Turkey
6.60%
USA
23.70%
Mexico
13.20%
Top 5 Countries
9.40%
Brazil

19. 0 250 500 750 1,000
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-top 100
361
820
912
738
590
App Store
App Store
Optimization
Optimization
Number of Ranking keywords
(6 months)
+Babbel

20. App Store
App Store
Optimization
Optimization
Number of Ranking keywords
(6 months)
0 250 500 750 1,000 1,250
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
477
589
507
267
1011

21. App Store
App Store
Optimization
Optimization
Number of Ranking keywords
(6 months)
+Babbel
0 1,000 2,000 3,000 4,000 5,000
Top 1
Top 2-Top 3
Top 4 -Top 10
Top 11-Top 30
Top 31-Top 100
157
77
481
1137
4507

22. App Store
App Store
Optimization
Optimization
Number of Ranking keywords
(6 months)
0 1,000 2,000 3,000
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
257
662
1440
7315
323

23. Creative Set
2 79
Search Ads Visibilty
2978
Search Ads Bidding
kerywords
33
Active Countries
Bidding Search Ads
SEARCH ADS INTELLIGENCE
SEARCH ADS INTELLIGENCE
(USA)
(USA)

24. Creative Set
2 79
Search Ads Visibilty
5209
Search Ads Bidding
kerywords
4
Active Countries
Bidding Search Ads
SEARCH ADS INTELLIGENCE
SEARCH ADS INTELLIGENCE
(USA)
(USA)

25. REVIEWS
REVIEWS
Education Apps
A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
+Babbel
+Babbel vs
vs Duolingo
Duolingo

26. 2 6 0 , 3 8 9
2 6 0 , 3 8 9 1 , 1 7 1 , 3 9 6
1 , 1 7 1 , 3 9 6
R E V I E W T I M E !
R E V I E W T I M E !
+Babbel
+Babbel vs
vs Duolingo
Duolingo

27. 0 50,000 100,000 150,000 200,000
0 200,000 400,000 600,000
+Babbel
170,000
568,200
F r o m J a n t o J u l y 2 0 2 1
F r o m J a n t o J u l y 2 0 2 1
ratings
ratings

28. +Babbel
13%
5%
18%
53%
Average review
Average review
rating
rating
For 90 Days
(taken on July 2021)
8%

29. 16%
6%
18%
47%
Average review
Average review
rating
rating
For 90 Days
(taken on July 2021)
11%

30. 6 2 6 , 8 7 7
6 2 6 , 8 7 7 1 1 , 2 1 0 , 9 8 1
1 1 , 2 1 0 , 9 8 1
R E V I E W T I M E !
R E V I E W T I M E !
+Babbel
+Babbel vs
vs Duolingo
Duolingo

31. +Babbel
F r o m J a n t o J u l y 2 0 2 1
F r o m J a n t o J u l y 2 0 2 1
ratings
ratings
0 25,000 50,000 75,000 100,000
0 25,000 50,000 75,000
86,200
64,200

32. +Babbel
Average review
Average review
rating
rating
For 90 Days
(taken on July 2021)
10%
14%
26%
32%
16%

33. 13%
3%
7%
71%
Average review
Average review
rating
rating
For 90 Days
(taken on July 2021)
4%

34. Does +Babbel
care about
user
reviews?
Babbel

36. Does Duolingo
care about
user
reviews?
Duolingo

38. SCREENSHOTS
SCREENSHOTS
Education Apps
A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
+Babbel
+Babbel vs
vs Duolingo
Duolingo

39. latest screenshots
latest screenshots

40. Combination of Screenshots
Content and Value proposition
in each Screenshot
Call for Action
Alternating Background
Colours
Using enough number of
screenshots
Good and clear font
latest screenshots
latest screenshots
(takeaway)

41. latest screenshots
latest screenshots

42. latest screenshots
latest screenshots
(takeaway)
Combination of Screenshots
Content and Value proposition in
each screenshot
Call for Action
Alternating Background
Colours
Using enough number of
screenshots
Good and clear font

43. Babbel Ads Network
Babbel Ads Network
Facebook
Applovin
FB Native
Instagram
Mopud
Messenger
Adcolony
Admob
Unity
Vungle
35%
9%
22%
9%
8%
57%
2%
7%
5%
2%
3%
10%
31%

44. duolingo Ads Network
duolingo Ads Network
Facebook
FB Native
Instagram
Messenger
Admob
Unity
8%
4%
72%
4%
4%
12%
59%
8%
4%
4%
5%
16%

45. Who is doing a
Who is doing a
better
better ASO
ASO
job?
job?
mmmmm here we go...
(NOT EASY TO ANSWER)

46. Evidence of "caring more
about ASO"
Wider targeting in
Search Ads
Smaller company trying to
beat bigger one
More optimization clues in
their creatives
More visibility in USA
the winner:
myconclusion