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Transforming interactions of the
Emerging Connected Billion™
to smart data led results

2. © 2014 2
Vserv aims to connect the
Emerging Connected Billion
with relevant offerings from marketers,
app developers & telecom operators.
500Mn+
Unique
User Profile
80+
Attributes
25+
User Personas
MARKETERS DATA PARTNERSAPP DEVELOPERSTELCOS
Drive Results Increase ARPU Maximize Yield Maximize Yield
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INDIA
SEA
AFRICA
MEA
LATAM
500+ Mn
Unique Users Per Month
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Emerging
Markets’ Mobile
Internet Base Is
Growing 3X
From ~700Mn
To ~2Bn Users,
Generating
Massive
Amounts Of Data
2013 2018
130mn
518mn
4.0x
India Mobile Internet Users
2013 2018
260mn
450mn
1.7x
MEA Mobile Internet Users
2013 2018
110mn
400mn
3.6x
SE Asia Mobile Internet Users
2013 2018
200mn
610mn
3.1x
LatAm Mobile Internet Users
Source – GSMA, eMarketer & press articles, Signal Hill research
Vserv data as on June 2014
VSERV HAS ACCESS TO
MORE THAN HALF THE
EXISTING USER BASE
VSERV PROCESSES
1.7 TB OF DATA
EVERY DAY
USER PROFILES ACROSS
MOBILE FIRST MARKETS
500Mn
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Your Audience is Moving Off-deck
95%
Off Deck
Leverage
The Vast
Potential
Of Off-deck
Media
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Vserv Smart DataTM
I N T R O D U C I N G
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Vserv Smart DataTM
Helps Increase ARPU
7
Off-Deck
U&R
Off-Deck
Monetization
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Off-
Deck
U&R
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Current Barriers
Capacity
Choke Due
To
Regulations
Incorrect
Messaging
Push Rather
Than A Pull
Environment
SMS
Not An
Enagaging
Medium
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Abandons the
Download
Realizes He Does
Not Have Enough
Data Balance
Ankur Verma,
25Yrs
Searches for
A Racing Game
On His Mobile
Lands on the
Games App Page
Current Off-Deck
Scenario
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11. © 2014 11
Ankur Verma,
25Yrs
Searches for
A Racing Game
On His Mobile
Lands on the
Games App Page
Vserv Smart DataTM
Ad Request
By The Site
TELCO Data
Hashed Identifier
Balance, Usage
Pattern,
Best Offer
Just Before
Downloading
Ankur Sees
An Ad of the
Enhanced Data
Pack Offer
Clicks on the Ad &
Subscribes the
Enhanced Data
Pack Offer
Off-Deck U&R With
Vserv Smart Data TM
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U&R Applicable To Multiple
Scenarios
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Pre to Post Voice
Packs
Online
Recharge
Pay Per Go
Data Packs
Contextual
VAS
International
Roaming Pack

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Advantages Of Moving Off-Deck
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Real-time Balance Ads
Ads that are displayed to
users with appropriate wallet
size reduce drop-outs
Segmented Offers
Offers best suited to
each user that will
boost conversion
High Value Customers
Access to customers that
have the spending power to
subscribe
DND Customers
Reach out to user groups
that are otherwise
inaccessible
Right Offer & Right Time
Relevance of communication
at the right time boosts
conversions

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Off-Deck
Monetization
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Increase ARPU
By Monetizing
Off-deck
Engagements
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Surfing for
Latest Movies &
Fashion Trends
Lands on The
Website
Vserv Smart DataTM
Ad Request
By The Site
TELCO Data
Hashed Identifier
Age of Device,
Postpaid
Rashmi Sees
Handset Ad From
Samsung
Clicks on the Ad &
Generates a Lead
for Samsung
Off-Deck
Monetization
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Rashmi Shastri,
22Yrs
Highly Focused Ad
Which Matches the
Brand Parameters

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Leverage Customer Data To
Increase ARPU – Through Mobile
Advertising
 Device
 Content
 Location
Vserv
 Balance
 Home Location
 Age of Device
TELCO
Premium
Brand
Targeting
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Leverage Subscriber Data for
Advertising
Basic Parameters
Real Time
Balance
ARPU City
Gender
/Age Group
Roaming
Status
Advanced Parameters
Current
Location
Site / App
Usage
Age of Device
on Network
VAS Genre Influencers
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Off-deck Media Opens A Completely
New Channel
Premium On
Targeting
Access
75,000 Apps
& Sites
Sharing The
Premium
Off-Deck
Monetization
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2 Smart Ways
to Increase Your ARPU
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Off-Deck
U&R
Off-Deck
Monetization
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Case Studies
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Targeting Users With
Low Prepaid
Account Balance
Inducing Them To
Recharge Their Account
Using A Top-up App
0.6 INR per user from
20,000 users per day
Also Additional Revenue
from Recharges
Generating An Average
ARPU Of INR 0.35 Per
User
0.35
In India

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Our Existing Telco Partners
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Moving Off-Deck With Vserv
No CAP EX
Simple
Integration With
CRM
Business Conducted
Entirely On A
Revenue Share Model

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Complete Data Security
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Secure Data
256-bit encryption with
built-in firewalls and
secure access (HTTPS)
along with other network
and security monitoring
systems
Hashed MSISDNs
An encrypted hash value
is used to uniquely
transfer sensitive
MSISDN numbers
#
Anonymous Data
Grouping users into
similar buckets without
pinpointing individual
users

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Thank You