What are the elusive factors, that could increase enjoyability of Your game by Art .

1. GAME ART IN
CASUAL GAMES
WWW.GABEBANNER.CO
FACTOR OF SUCCESS AND
MILLIONS OF DOWNLOADS

2. AS CREATIVE
CONSULTANT,
FUN FACTOR ADVISOR
I PARTICIPATED IN
DOZENS OF CASUAL
GAMES PROJECTS.
ABOUT ME

3. SUCCESS OF THE GAME IS NOT
ABOUT THE SIZE OF THE
ADVERTISING BUDGET.
SUCCESS OF THE GAME IS ABOUT
ITS #FUNFACTOR & RECEPTION.
*

4. ONE OF THE MOST
IMPORTANT
ELEMENT OF
#FUNFACTOR IS
GAME ART

5. GAME ART MUST TO PLEASE
THE PEOPLE (28 YEAR OLD
GUY AND 56 YEAR OLD
WOMAN)
HOW TO DO IT ?
**

6. GRASP THE CASUAL
AUDIENCE TASTE.
EACH ONE HAS
AESTHETIC NEEDS.
CREATORS JOB IS TO
MEET THEM.

7. THE GAME SHOULDN'T PULL
ON INTO OWN WORLD. GAME
IS INTENDED TO
COMPLEMENT, DIVERSIFY OF
THE
REAL WORLD.
SHOULD TO CORRESPOND
WITH IT.
***

8. WE PLAY AT MEETING WITH
FRIENDS, BUT WE DO NOT
PLAY INSTEAD OF GOING FOR
A BBQ WITH FRIENDS.
****

9. GOOD GAME
UNIVERSE IS LIKE
A MASQUERADE
BALL - FUN IS
WHEN WE KNOW
WHAT IS
DISGUISE.

10. DO NOT GET
CARRIED AWAY
WITH CREATIVITY.
USE VISUAL
ARCHETYPES AND
RECOGNIZABLE
"PROPS."

11. CREATION =
INSPIRATION +
PERSONAL
TOUCHES.
RESEARCH IS 70%
OF GAME ART
WORK.

12. CREATIVITY
WITHOUT DATA IS
A SHOT IN THE
DARK

13. ARTISTS TOO
OFTEN CREATE
"OWN" VISIONS,
WHILE THE
AUDIENCE WANTS
TO SEE "THEIR"
VISIONS MADE BY
HANDS OF
ARTISTS.

14. INTERACT TO
POSITIVE CHILDHOOD
MEMORIES.
UNIVERSAL
ASSOCIATIONS,
WHICH ARE COMMON
FOR WHOLE
GENERATION OR
THAT ARE
INTERGENERATIONAL
.

15. EVEN IF IT'S TOTAL FANTASY OR
GEOMETRIC ABSTRACTION - BE AS
TRUE TO REAL LIFE AS POSSIBLE.
NATURE ALWAYS KNOWS BEST, THE
AUDIENCE WILL PROJECT THE REST.
IF YOU GIVE PEOPLE SOMETHING
THEY CAN IDENTIFY WITH, IT'S MORE
LIKELY THEY WILL ENGAGE WITH
YOUR GAME.
*****

16. CREATE IT
IMPERFECT.
CHARACTERISTICAL
LY, MINOR DEFECTS
ARE IMPORTANT IN
THE DESIGN OF THE
CHARACTERS. ARE
MEMORABLE,
HELPING TO
ESTABLISH AN
EMOTIONAL
RELATIONSHIP.

17. DEFECTS IN
APPEARANCE AND
LIMITATIONS IN
OPPORTUNITIES
OFTEN TURN OUT
TO BE THE
GREATEST
ADVANTAGES
WHEN EXCITED
SYMPATHY.

18. GAMEART SHOULD BE SIMPLE BUT
NOT BOORISH ! TOO OFTEN, GAME
DEVELOPERS MISUNDERSTAND
AESTHETICS OF CASUAL AS
LOW-QUALITY 2D.
NO ONE WILL BE PLAYED IN A GAME
MADE UP OF FREE ITEMS FROM THE
ASSETS STORE.
******

19. SO, THE BUDGET FOR THE GAMEART
IS THE MOST IMPORTANT OF THE
WHOLE PRODUCTION, AND THE
MOST IMPORTANT PART OF THE
GAMEART IS THE CONCEPT.
THE MOST EXPENSIVE ARE
IRRELEVANT CONCEPTS.
*******

20. I CAN HELP YOU TO MANAGE
OF THE CREATIVE PROCESSES
RIGHT WAY.
LET'S TALK ABOUT YOUR
PROJECT :)
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