The Right Way to Apply Game Thinking in Consumer Apps

541 views

Published on

Games can extend far beyond entertainment to encourage a desire behavior and reach an objective. What ever is your objective, learn to integrate game thinking in a consumer app.

Published in: Design, Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

The Right Way to Apply Game Thinking in Consumer Apps

  1. 1. Applying GAME THINKING in Consumer Apps Ricardo Leon ricardo @pactica.com !1
  2. 2. Games can extend far beyond entertainment !2
  3. 3. !3
  4. 4. Encourage a desire behavior !4
  5. 5. !5
  6. 6. Reach an objective !6
  7. 7. !7
  8. 8. What is a game? !8
  9. 9. !9
  10. 10. !10
  11. 11. Players not users 0 !11
  12. 12. !12
  13. 13. Humans have a natural desire to play 1 !13
  14. 14. !14
  15. 15. Humans have a capacity to pretend 2 !15
  16. 16. !16
  17. 17. A game has rules that dictate how to play 3 !17
  18. 18. !18
  19. 19. A game has a particular goal that a player needs to achieve 4 !19
  20. 20. !20
  21. 21. Play Pretend PLAYER Goals Rules !21
  22. 22. Playing is enjoyment Play !22
  23. 23. fun capture attention & motivate participation !23
  24. 24. hard fun provides the opportunity to challenge, mastery, and feelings of accomplishments people fun provides the excuse to hang around with friends fun capture attention & motivate participation serious fun purposely play changes how players think, feel, behave, or make a difference in the real world easy fun inspires exploration and role play * Nicole Lazzaro, XeoDesign: 4Keys 2Fun !24
  25. 25. Playing is more interesting when you make meaningful choices !25
  26. 26. !26
  27. 27. Players are always free to quit !27
  28. 28. !28
  29. 29. Magic Circle Physical space for playing Johan Huizinga Pretend !29
  30. 30. Magic Circle Real World !30
  31. 31. Inside the magic circle, real-world events have special meanings !31
  32. 32. !32
  33. 33. !33
  34. 34. !34
  35. 35. !35
  36. 36. Playing games can be an immersive experience !36
  37. 37. !37
  38. 38. The magic circle is a place of dreams and fantasy !38
  39. 39. !39
  40. 40. !40
  41. 41. A story drives everything !41
  42. 42. make me care make me follow make me a promise make me wonder ted | andrew staton !42
  43. 43. The Player Journey Progression from novice to expert Goals !43
  44. 44. get players into the game as quickly and easily as possible Onboarding !44
  45. 45. !45
  46. 46. provide training wheels and increase difficulty through progression Scaffolding !46
  47. 47. !47
  48. 48. Frequent encouragement and visualize performance Feedback !48
  49. 49. !49
  50. 50. Stipulate positive feelings by offering unexpected rewards the user Variable Rewards !50
  51. 51. !51
  52. 52. get to the point where player has conquer and achieve a real skill Pathway to Mastery !52
  53. 53. !53
  54. 54. Framework Define the context Rules !54
  55. 55. Rules have to be clear to the players !55
  56. 56. !56
  57. 57. !57
  58. 58. !58
  59. 59. Players agree to the rules, but can redefine them !59
  60. 60. !60
  61. 61. !61
  62. 62. Play Pretend PLAYER Goals Rules !62
  63. 63. Players Behaviors Objective !63
  64. 64. ricardo@pactica.com !64

×