The Play Ethic: lessons from play in an adverse economic climate
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The slides from my presentation at The Economist's 'Opportunity in Adversity' Conference, London, June 2, 2009 See http://www.theplayethic.com for more details.
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The Play Ethic: lessons from play in an adverse economic climate
- 1. 2 JUNE 2009 LONDON WWW.THEPLAYETHIC.COM
- 2. WHO AM I? I AM A PLAYER 1 MILLION RECORDS SOLD (1987-2009) PLAYED WITH MADONNA, U2, JAMES BROWN, VAN MORRISON, RAY CHARLES, AL GREEN RELAUNCHED SUCCESSFULLY LAST YEAR @ WWW.HUEANDCRY.CO.UK A FOUNDING AUTHOR OF THE PLAY EDITOR OF ETHIC (MACMILLAN SUNDAY 2004) - BOOK, BLOG, HERALD CONSULTANCY NEWSPAPER, WWW.THEPLAYETHIC.COM 1999 SO I’M INTO PLAY…
- 3. WHERE IS PLAY? EVERYWHERE! iPODS, CAMPHONES, NETBOOKS… GAMES BIGGER THAN MOVIES… GAMBLING ON AND OFFLINE… RISE IN LIVE PERFORMANCE & MARX TODAY SPORTS ATTENDANCE WOULD BE WRITING ‘DAS CARNIVALS, FESTIVALS, KARNEVAL’… THEMED CITY BRANDING… NEVER MIND WEB CULTURE…
- 4. WHY DO WE PLAY? PLAY IS LIKE SEX …IT’S FUN THAT FULFILLS AN EVOLUTIONARY TASK SEX IS FUN THAT PRODUCES BABIES PLAY IS FUN THAT PRODUCES A SENSE OF LIVELY OPTIMISM, HELPING US TO TRIUMPH OVER LIFE’S INEVITABLE CHALLENGES BRIAN-SUTTON SMITH, ‘PLAY THEORY’, AMERICAN JOURNAL OF PLAY, SUMMER 2008
- 5. WHAT IS PLAY? PLAY IS ‘ADAPTIVE POTENTIATION’ WE MIMIC OR MOCK SURVIVAL THRU OUR VARIETIES OF PLAY - TOYS, TOOLS, GAMES, PRACTICES B4 ‘INNOVATION’ & ‘CREATIVITY’ … THERE’S PLAY BRIAN-SUTTON SMITH, THE AMBIGUITY OF PLAY, (HARVARD 1997)
- 6. WHAT USE IS PLAY TO MANAGEMENT? DO YOU VALUE….. OPTIMISM AND ENERGY? WILLINGNESS TO EXPERIMENT & TRY OUT NEW ROLES? REAL COMMITMENT TO A ETHOS? PLAY CAN BRING THIS…. …BUT THE PLAYFUL ORGANISATION IS RARE…
- 7. WHY IS THE PLAYFUL ORGANISATION RARE? BECAUSE PLAYFUL SELF-ORGANISATION IS EVERYWHERE… ….IT’S CALLED THE INTERNET
- 8. THE INTERNET IS A “GROUND OF PLAY” SAVANNAH PLAYPARK INTERNET ALL THREE: …HAVE LOOSE BUT ROBUST GOVERNANCE …ENSURE A SURPLUS OF TIME, SPACE, STUFF …TREAT FAILURE, RISK, MESS AS DEVELOPMENTAL NECESSITIES
- 9. WHAT ARISES FROM THE NET’S “GROUND OF PLAY?” FOR BUSINESS, IT’S NOT INSIGNIFICANT… A NEW, COLLABORATIVE SHARING ECONOMY & A GENERATION OF PLAYERS (NET + GAMES WORKER) BIG ORGANISATIONS & THE ‘PLAYGROUND’… CLOSE THEM DOWN? OR BUILD YOUR OWN?
- 10. ’S ‘TWENTY PERCENT RULE’ THEIR ‘GROUND OF PLAY’ WITHIN THE ORG LOOSE BUT ROBUST GOOGLE’S RULES BENEFIT: CONTINUOUS, SURPLUS OF PASSIONATE TIME, SPACE, INNOVATION & STUFF PRODUCT IMPROVEMENT RISK & MESS IS HEALTHY THAT’S OK FOR GOOGLE…BUT ANYONE ELSE?
- 11. A ‘PLAY ETHIC’ NOT SUITABLE FOR ALL BUSINESSES AND ORGANISATIONS… GOOD FOR START-UPS (NOT JUST HI-TECH) GOOD FOR PUBLIC SECTOR (STRONG G-O-P) GOOD FOR VERY LARGE, STABLE CORPS(NUFF SLACK TO CREATE SKUNK-WORKS) BUT… NOT GOOD FOR COMPANIES IN TIGHT MARKETS (TOO PANICKED TO VALUE G-O-P) NOT GOOD FOR LOW-SKILLED INDUSTRIES (PLAYERS NEED AUTONOMY, NOT ORDERS)
- 12. PERHAPS IT’S ONLY A NEW POLITICAL ECONOMY WHICH COULD ENABLE THAT GROUND OF PLAY FOR ALL SECTORS… COULD THE 35-HOUR WEEK BRING THE GOOGLE “TWENTY PERCENT” TO EVERY ORG? COULD COMPANY LAW SUPPORT TRUSTS, COOPERATIVES, MUTUALS - NEW FIRMS FOR THE SHARING ECONOMY OF THE NET? … IN SHORT, THE BIG RULES OF THE …BUT IN THIS CAPITALIST GAME ARE UP DIRECTION?? FOR BEING CHANGED…
- 13. …”YOU NEVER WANT A SERIOUS CRISIS TO GO TO WASTE…” RAHM EMMANUEL, NOV 2008, WSJ WWW.THEPLAYETHIC.COM LISTEN TO THE E-mail: playethical@gmail.com BIGGEST Twitter: @theplayethic PLAYERS