business communication

1. SUDHA PANDEY (GDRCST)
Business communication

2. Importance of communication
• Smooth and unrestricated running of the enterprise.
• Quick decision and implementation
• Proper planning and co-ordination
• Basis of control
• Morale building
• Helps in selection of best employee
• Helps in providing job satisfaction
• Helps in motivation and leadership
5/16/2016Sudha Pandey (Asst.Prof.)
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3. Qualities of good communication system
 Speed
 Accuracy
 Secrecy
 Record
 Cost
 Convenience
5/16/2016Sudha Pandey (Asst.Prof.)
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4. Meaning of communication
 The word communication has been derived from a latin
word “communis” which mean commoness or to share
or to participate. Communication in its simplest form is
conveying of informartion from one person to another.
 Definition:
 The act of making one’s ideas known to others “
 “Communication is an exchange of fact,idea,opinions,or
emotions by two or more person”: - (Newman &
Summer)
5/16/2016Sudha Pandey (Asst.Prof.)
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5. Features of communication
 Communication involves two parties.
 Existence of message
 Continous process
 Written or oral
 Formal or informal
 Universal process
 Social process
 Communication is unavoidable
5/16/2016Sudha Pandey (Asst.Prof.)
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6. Principles of Effective Communication
 Principle of clarity
 Principle of completeness
 Principle of concise
 Principle of consistency
 Principle of continuity
 Principle of participation
 Principle of objective
 Principle of feedback
 Principle of trust and cooperation
 Courtesy
 Selecting the proper media
5/16/2016Sudha Pandey (Asst.Prof.)
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