Defining Goals for News Items on University Websites
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Using custom content tagging controlled programmatically to guide web visitors along a user journey.
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Defining Goals for News Items on University Websites
- 1. CUPRAP March 12, 2015 Hotel Hershey Corey Acri Assistant Director of Communications (web)
- 3. Defining Goals ● Greater exposure to diversity of programs ● Greater exposure to faculty and Drexel community ● Adding value to news items ● Guiding user journey based on personal interests
- 4. Focus
- 5. News Items
- 6. News Items as part of the User Journey
- 7. The User Journey: News Items
- 8. The User Journey: News Items
- 9. The User Journey: News Items
- 10. Health care related news item featuring student accomplishment. 1) “student accomplishments” 2) “health care” Goal: “Health Care” Goal: “Student Accomplishments”
- 11. Public Interest/ Pro Bono news item highlighting student achievement. Goal: greater exposure to Public Interest and Pro Bono Programs News Items: Demo
- 12. Results
- 13. Results
- 17. Final Thoughts
- 18. Final Thoughts ● Be proactive, help define outcomes, NOT solutions ● Be thoughtful ● Be deliberate ● Be consistent
Editor's Notes
- When the law school decided to undertake a responsive web design, it was not only a chance to enhance aesthetic appeal of the site, but the overall user experience.
- For the purposes of this presentation and as it relates to Rob’s portion of the presentation, I would like to look at the law school’s news items as a case study in customizing content to enhance the user journey.
- This is what our news items looked like prior to our site redesign. They were news items just for the sake of news items. In fact, they did not even have the social media buttons when I got there, I added those right before I decided to scrap the whole site.
- So as I said earlier, with the redesign, we wanted our news items to enhance the user experience by making them an integral part of the user journey throughout the site.
- This is our new homepage with more prominent news items.
- 4 articles. first one sticks to the homepage at our option, 3-4 rotate through.
- a typical news article
- closer look at news item
- on this slide I will link through to the site and walk the audience through a user journey: this will be the “interactive” part of my presentation.
- We have a highly competitive and successful trial team for such a new law school and frequently beat many of the established law schools in the area. So, the trial advocacy program is a big draw for us. Here, we are showcasing their success while providing an opportunity for readers to learn more about the program.
- The school was recently renamed after a donation from Thomas R. Kline a renowned trial lawyer. This brought a lot of outside press to this article and a majority of those users explored the trial advocacy part of our site as a result.
- Professor Okamoto is one of our more innovative professors and the director of the business and entrepreneurship program.
- New Criminal Law concentration. Any exposure is good exposure regardless of how little.