The document discusses strategies for creating modernized mobile experiences for retailers. It begins with defining mobile ecommerce and the challenges retailers face in gaining customers through their phones. Key strategies suggested include optimizing the customer experience across channels, using vertical video, developing robust mobile apps, localizing content for different audiences, and broadening products/services to meet more customer needs. The takeaways emphasize connecting mobile to social and ecommerce, implementing strategies like vertical video, maximizing apps, localizing content, and understanding the customer. Attendees are encouraged to share feedback and join future discussions on mobile customer experiences.

1. How To Create Modernized
Mobile Experiences
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Eliza Novick: @curalate
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6. Panelists
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Eliza Novick
Client Solutions Manager
Curalate
@curalate
hello@curalate.com

7. CONNECTED CONSUMER
SERIES:
HOW TO CREATE
MODERNIZED MOBILE
EXPERIENCES

8. AGENDA
• Introducing speakers and Curalate
• What is mobile ecommerce?
• What are the challenges retailers face?
• What does the future of mobile ecommerce look like?
• What are some strategies for creating modernized mobile
experiences?
• Q+A
• Use hashtag #ccseries to add your questions and thoughts!

9. #CCSERIES
A P P A R E L | B E A U T Y | H O M E | T R A V E L | M E D I A
LEADING BRANDS CURALATE
850+ BRANDS
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10. WHAT IS MOBILE ECOMMERCE?

11. THE EVOLUTION OF MOBILE COMMERCE
VISUAL
SEARCH
MOBILE
OPTIMIZED PAGES
ROBUST, MULTI-
CHANNEL SOCIAL
EFFORTS
BANNER AND
SOCIAL ADS ONLINE
TARGETED, IN-APP
ADS AND ‘SHOP
NOW’ BUTTON
MORE CALLS
TO ACTION
IN-APP
PAYMENTS
MARTECH
THAT ALLOWS
CONSUMERS TO
FIND NEW
PRODUCTS

12. WHAT THIS LOOKS LIKE ON SOCIAL

13. THE MOBILE ECOMM CHALLENGE

14. • 50% of millennials are browsing and
reviewing products via their mobile devices -
Yahoo
• 62% of smartphone users have made a
purchase online using their mobile device in
the last 6 months - OuterBox
• 37% of US 18-34 year olds said mobile
technology has significantly transformed their
purchasing - eMarketer
WHAT DO THE NUMBERS SAY?

15. By 2020, mobile commerce will
make up more than 45% of total
ecommerce, equaling $284 billion
in sales.
SO WHERE’S IT GOING NEXT?

16. 5 Strategies for Modernizing
your Mobile Experiences

17. 1. OPTIMIZE YOUR STRATEGY FOR OMNICHANNEL
“IF THERE IS ONE EXPERIENCE
THAT YOU WANT TO GET RIGHT,
IT’S MOBILE. IT IS THE UNIFYING
EXPERIENCE THAT BRINGS ALL
THESE CHANNELS TOGETHER. IT
IS DEVELOPING EVERY CONSUMER
INTERACTION WITH MOBILE AT
ITS CENTER, STARTING WITH
EARLY USER EXPERIENCE
DESIGNS.”
-FORBES

18. 2. MAKE VERTICAL VIDEO YOUR SECRET WEAPON
“VERTICAL VIDEO DELIVERS
BETTER RESULTS THAN
STANDARD VIDEO IN
ENVIRONMENTS WHERE PEOPLE
TEND TO HOLD THEIR DEVICES
UPRIGHT. SNAPCHAT [REPORTS]
THAT VERTICAL VIDEO ADS HAVE
UP TO NINE TIMES MORE
COMPLETED VIEWS THAN
HORIZONTAL VIDEO ADS.”
-DIGIDAY

19. 3. ALL ABOUT THE APPS
“ONE OF THE BIGGEST BENEFITS
OF HAVING A MOBILE APP IS THAT
ALL THE INFORMATION YOU’D
LIKE TO PROVIDE TO YOUR
CUSTOMERS – INCLUDING SPECIAL
SALES AND PROMOTIONS – IS
RIGHT AT THEIR FINGERTIPS.
THROUGH PUSH NOTIFICATIONS
YOU’RE GETTING EVEN CLOSER TO
A DIRECT INTERACTION”
-FORBES

20. 4. LOCALIZATION IS KEY
“TAKE THE TIME TO DEVELOP A
PRAGMATIC GLOBAL CONTENT
STRATEGY THAT TAKES INTO
ACCOUNT THE INCREASED
CHANNEL-HOPPING, UI-HOPPING,
DEVICE-HOPPING, OR WHATEVER
YOU WANT TO CALL IT, BY ALL
CUSTOMERS, REGARDLESS OF
LANGUAGE OR CULTURE.”
-COMMON SENSE ADVISORY

21. 5. BROADEN YOUR APPEAL TO CUSTOMERS
“THE COMPANY REALIZED THAT
DIDN’T MAKE SENSE —
REQUESTING A RIDE AND FOOD
ARE DIFFERENT
EXPERIENCES. THAT’S WHY IT
DECIDED TO ROLL OUT UBEREATS
AS A STANDALONE MOBILE
APPLICATION.”
-TECHCRUNCH

22. takeaways

23. KEY TAKEAWAYS
1. CONNECT MOBILE EXPERIENCES
TO SOCIAL, ECOMM, AND MORE
2. SET STRATEGY INTO ACTION
WITH VERTICAL VIDEO
3. MAXIMIZE REACH WITH APPS
4. INVEST IN A PLAN FOR
LOCALIZATION
5. WHO IS YOUR CUSTOMER, AND
WHAT ELSE DO THEY NEED?

24. PUTTING STRATEGIES INTO ACTION
• PAY ATTENTION - WHAT
KIND OF EXPERIENCES
DO YOU WANT YOUR
CUSTOMERS TO HAVE?
• THINK ABOUT WHAT
SOLUTIONS YOU NEED
TO ACCOMPLISH GOALS
• MEASURE RESULTS TO
SEE WHAT’S WORKING

25. #CCSeries
Please Share Your Feedback

26. Q&A // Panelists
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Eliza Novick
Client Solutions Manager
Curalate
@curalate
hello@curalate.com

27. #CCSeries
Thanks for attending
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