We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale. Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.

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Thinking Outside the Box to
Drive Pipeline
Alicia McCarty, Director of Marketing at Leadspace

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§ Trouble engaging the right people at target accounts
Problem

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§ Trouble engaging the right people at target accounts
§ Align Sales and Marketing around a common goal
Problem

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§ Trouble engaging the right people at target accounts
§ Align Sales and Marketing around a common goal
§ Needed a way to stand out in the crowd
Problem

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Integrated Direct Mail was the answer

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Experience
§ Teaser Box directed prospects
to a landing page to request a
meeting

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Success from Marketing and Sales Working Together

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Success from Marketing and Sales Working Together
Increased Deal
Size by 25%

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Success from Marketing and Sales Working Together
Increased sales
velocity by 33%
Increased Deal
Size by 25%

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Success from Marketing and Sales Working Together
Around $4 million
in pipeline
generated
Increased sales
velocity by 33%
Increased Deal
Size by 25%

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Success from Marketing and Sales Working Together
450% ROI
Around $4 million
in pipeline
generated
Increased sales
velocity by 33%
Increased Deal
Size by 25%

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Questions?

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Lunch Time!
At The Princess Plaza