View the full webcast here: http://rtou.ch/2psEzLA GIS Drives Customer Engagement Data and Location Analytics Enable Retailers to better understand their customers

1. Drive Sales With Location-Based
Mobile Behavioral Data
#LocationAnalytics
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2. #LocationAnalytics
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Retail Touchpoints: @RTouchPoints
Adam Blair: @Adamblair29
Esri: @esri
Gary Sankary: @GarySankary
UberMedia: @UberMedia
Doug Shaddle: @ShaddleD

4. #LocationAnalytics
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Speakers
MODERATOR:
Adam Blair
Executive Editor, Retail TouchPoints
Gary Sankary
Retail Industry Solutions
Esri
@GarySankary
Doug Shaddle
Director of Data Sales
UberMedia
@ShaddleD

6. GIS Drives Customer Engagement
Data and Location Analytics Enable Retailers to
better understand their customers
Gary Sankary – Retail Industry Manager, Esri
Doug Shaddle – Director of Data Sales, UberMedia

7. Esri
20,000 Cities & Local Governments
30,000 Businesses
2,200 States & Regional Agencies
5,000 NGOs
3,300 Utilities
10,000 Colleges & Universities
1,100 National Government
Agencies

8. 8
Revolutionary Mobile Intelligence Engine that harnesses the
power of mobile data to dramatically improve marketing,
business intelligence and decision-making.
1 Billion
Monthly Active Devices globally
400 Million
Monthly Active Devices in the US
12 Trillion+
Total Location Observations since
January 2014

9. GIS in Retail
• Traditional use cases for GIS in retail
-Market planning and site selection
-Routing and distribution network planning
-Reporting and Business Intelligence
-Field and HQ Engagement

12. Traditionally GIS is used for “Macro” level mapping and analysis
Traditionally GIS has been
used for “macro” level
mapping and analysis

13. Mobile Data
Drives
Insights

14. Competitive Store Analysis
UberMedia’s mobile data gives brands insights not only to their stores but to their
competitors. In this analysis, customer behavior at two competing national retailers
located across the street from one another are analyzed.
• Understand our customers’ travel behaviors. And competitor’s customers!
• Determine if there is a difference in behaviors.
• Analyze the demographics of each customer set.

16. Path to Purchase

17. Competitor
Path to Purchase

18. Competitor
Path to Purchase

19. Competitor
Path to Purchase

20. Competitor
Path to Purchase

21. Evening Device Locations

22. Competitor Evening Device Locations

24. What’s the business value of this type of analysis?
Commercial Brokers
• Improved client positioning
• Increased premiums on leasing opportunities
Investors
• Detailed, precise and timely behavioral trend
analysis
Other Industries and Users
• Smart Cities, Municipality Development &Planning,
Resource Management, Emergency Services
Planning
Retail Brands
• Precision customer data at a fraction of the cost of
in-store intercept surveys.
• Improved Trade Areas for RE planning.
• More precise understanding of customers for
marketing, merchandising, buildout, etc.
Property Developers and Operators
• Improved leasing rates and terms
• Competitive property analysis to understand
market opportunity and threats
• Footfall trends to stay ahead of the competition

25. Gary Sankary
Industry Manager Retail
gsankary@esri.com
Doug Shaddle
Director, Data Sales
dshaddle@ubermedia.com

26. #LocationAnalytics
Q&A / Speakers
MODERATOR:
Adam Blair
Executive Editor, Retail TouchPoints
Gary Sankary
Retail Industry Solutions
Esri
@GarySankary
Doug Shaddle
Director of Data Sales
UberMedia
@ShaddleD

27. #LocationAnalytics
Thank You For Joining Us
View this presentation on-demand at:
http://rtou.ch/LocationAnalytics-Esri