Demaki opportunity analysis project oap

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Demaki opportunity analysis project oap

  1. 1. WHAT IS DEMAKI ?DEMAKI is a real time web analytic tool for strategic decision making.We enable our clients to achieve their objectives by processing data andinformation, transforming them into knowledge for decision making andgetting strong strategic solutions. We combine innovation, continuousimprovement and industry knowledge, analytical tools to provide solutionsbased on rigorous analysis.Price TrendIs the set of data to carry out a trend analysis, defined based on historicalinformation. The result of this analysis is represented with a trend, notforgetting all the competitors they face in the market.BenchmarkingIs to make a comparison between your business and competition, both directand indirect, as well as leading retailers in other industries or markets, inorder to discover and analyze what are their strategies.
  2. 2. OPPORTUNITY FOR DEMAKITarget AudienceSocial media effectFacebook shares, twitter tweets,linkedin or any other socialmedia sharing instantly.Online Traffic Spikes should tellwhere these visitors come from.Online survey blogpostF2F interview withlocal customersEnterpreneursSMESuppliersB2B nationwideand international
  3. 3. Tier 4Traffic clicks around the world peryear ~ 10,000Tier 3Nationwide Suppliers and buyers~1000 per yearTier 2Suppliers and buyers100 per yearTarget MarketTier 1Local suppliers and buyers ~ 10per year• Local ,national andinternationaladvertising andsubscriptionrevenues ~1 million/year• We approached fewlocal customers forpurchasing ourproduct• Online surveyanalysis throughsocial networkingsitesMARKET ANALYSIS DEMAKI
  4. 4. POTENTIAL REVENUE STREAMC U S T O M E R S U S E R S• Common onlineweb platform• Real timedecision makingtool• Pricing trendopportunity forsuppliers• Subscription FeesSUPPLIERSSMEENTREPRENUERS
  5. 5. COMPETITIONclickyShinystatReinvigorateStatcounterWoopra.comSpotplexPiwikSitemeterTracewatchWhos.amung.usdacounter
  6. 6. OUR CUSTOMERS OUR ADVERTISERSDEMAKIDECISIONMAKINGTOOLSUPPLIERSSMEENTREPRENEURSADVERTISERS
  7. 7. CUSTOMER FEEDBACK-Customers requested a test of the platform.-Focus on their needs.-Work with customer empathy.-Price would be willing to pay.-Identify the segment you need this tool.
  8. 8. DEMAKI LESSONS• Idea is competitive• Demand could be on B2B international market• High learning curve involved• Our team lack technical knowledge and skills• Needs high technology people to build this website and implement thisidea• Need to approach more customers…question is where to find them?• Need to work in detail on business model.

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