The MAN Story. A design system for the digital landscape.

1. A design system for
the digital landscape
Justlikemostglobalenterprises,MANusedtohaveanenormousStyleGuide,
compiled into over 500 pages of PDF‘s.While including guidelines for all
different MAN communication channels – finding the right definitions
was complicated, and its usabilitywas far from adequate.This changed
instantly, as theymoved their brand manual into the cloud, discovering a
world of reusable code snippets and centralized brand design.
The MAN Story

2. We met up with Robert Bihr and Manfred Schurer, to talk
abouthowtheyin2016comfortablyrelaunchedtheirdigi-
tal channelswith the help of Frontify.While keeping their
pain points in mind – they aspired to provide their global
teams, located in over 60 different countries, with a cen-
tralized online software in which they could cut through
the previous hurdles, andwork collaborativelyonline.
All graphic designers and developers in the MAN organi-
zation previouslymanaged differentversions and updates
of their concepts and design locally, which later ended up
in everlasting email threads. Such a creation process could
quickly generate frustration in any design iteration, as it‘s
both time- consuming and hard to maintain.
Getting everyone on the same page was vital for the re-
launch of the new global website to be successful. By
using an online software like Frontify, all co-workers and
external partners were quickly set up and presented with
the cloud-based brand material, allowing the entire or-
ganization to work together, while keeping a structured
project overview.
The MAN Story
„As we aim to stay market leaders in our
industry, we understand that upholding a
high brand appearance is essential. The
starting point for us in building a stronger
brand was to give our global teams access
to all of our brand material in one place –
providing them with the ability to be their
best selves – ultimatelyworking comfortably
at a faster and more qualitative scale.“
The new design system - Style Guides married with UI-Patterns
A design system for the digital landscape

3. The MAN Story
„Frontify has helped us immensely.
The way that we‘re now able to conduct
project management, involving anyone
related to design or web development with
just a click, streamlines the entire process.
We can nowwork faster, more efficient,
and most importantly; together. As a result
of its success, we‘ve now started to move
additional sub-brands into Frontify.“
Overview of the MAN brand system built with Frontify
In Frontify, developers could create reusable UI Patterns
based on atomic design, and designers began transfer-
ring their work into the Style Guide – completely revam-
ping MAN‘s readiness – allowing them to profit from
quicker roll-outs. By marrying the corporate design defi-
A design system for the digital landscape
Customer: MAN Truck & Bus AG
Using Frontify since: 2016
Products: Style Guide, Brand Portal, Pattern Library
Users: 500+
Partners: 50+
Why: Improving brand appearance through
a central design system
nitions with a living UI Pattern Library, connecting several
departments, MAN could massively reduce their time cost
for the entire design-to-developmentworkflow.
As the relaunch of the global website neared completion –
supported bycollaborativework through team based design
iterations and prototyping, utilizing the connection of all
designers and developers; their new digital design system
became the centralized place for all brandvisuals and code.
Today, as they’ve created a space for all of their brand
material, the enhanced access to brand content and code
allows MAN to save an enormous amount of effort. In-
corporating over 500 users and 50 external partners, ge-
nerating over 100 projects yearly; the cloud based brand
guidelines permitted MAN to vastly improve their CI,
staying consistent throughout their global markets, whi-
le saving time and money in the process.