2. For an agency, creating and communicating brand gui-
delines can potentially be a painstaking process. For
Works Progress Design, it wasn‘t much different. A sig-
nificant challenge in doing guideline hand-overs is often
related to having heavily compressed imagery files, and
PDF Style Guides; any change in the material makes the
previous data obsolete. Resulting in multiple send outs,
dwelling in different places, telling different stories. It
could potentially be a nightmare.
We sat down with Mara Lubell from Works Progress De-
sign, to get deeper insights into howthey’re using Fronti-
fy. She told us that, by implementing Frontify, they could
restructure their entire client approach – transferring
clients‘ brand material into a cloud-based structure.They
simplified their creative process by applying designs and
documentation in online documents, handing it over to
the client in its entirety, granting them a constantly up-
to-date brand overview.
The investment made in obtaining Frontify resulted not
onlywith time-saving tool, it also became an investment in
agencyperception as a team that evolveswith technology.
The WPD Story
„A Frontify Style Guide is not just a project
component. By having a living document
that can be updated as a client’s brand
evolves, it eliminates confusion and reduces
time spent on PDF creation and documen-
tation. Everyone is on the same page on
the most up-to- date guidelines on both the
client side, and the agency side.”
Screenshot –Works Progress Design’s client overview dashboard.
Mara Lubell - Owner and Creative Director at Works Progress Design
Building strong connections
3. The WPD Story
„New clients are constantly impressed
with our use of Frontify. Whether they’re
established finance businesses who
previously had tedious, traditional guideli-
nes in place or newer fintech startups that
automatically gravitate towards technology
replacing antiquated processes, they’ve
all enjoyed the change to Frontify.“
„With Frontify, we save a great deal of
valuable time and energy, which can now be
used for tasks that help push our business
further. We’ve really come to appreciate
Frontify as a critical tool in our branding
and web development process.“
Works Progress Design uses Frontify to create and hand over coherent
brand guideliens to their clients.
One of the bigger clients benefitting from Works Progress
Designs‘implementationof Frontifywasoneof theworld’s
leading financial enterprises, headquartered in the U.S. ,
andpresentonaglobalscale.Withtheirelevenlargestmar-
kets set upwith their own individualwebsites–Works Pro-
gress Design were hired to visually align the different de-
partments–aswellasthemaincorporatewebsiteintheU.S.
The major part of the project was streamlining the brand
representationinternationally.Withtheuseof Frontify,the
client was provided with centralized brand standards and
site documentation that could be used to keep all eleven ex-
ternal markets aligned with readily accessible instructions
and brand assets at all times.
Building strong connections
Customer: Works Progress Design
Using Frontify since: 2016
Products: Style Guide
Clients: 30+
Why: Enabling time-saving online guidelines
The implementation of adaptable online guidelines was
transformative. Today, 90% of Works Progress Design‘s
clients are using Frontify. It‘s an essential software for
all guideline hand-overs, taking their agency‘s efficiency
from great to world-class.
