Keyword research is the foundation for great marketing. A lot rides on it. Ask any marketer and they’ll tell you that it is not an easy task.

1. Keyword research

2. Keyword research
● The first step is to know what keywords to monetize for
● The keyword needs to have a good search volume
● Next is to gauge how hard is it to compete and who you are up against
● The help of websites that provide data on keyword searches can be used
A link to the detailed post coming up in 3 slides

3. Fixing one keyword
● Now, you have a list of keywords that you can target, but you still need to figure out the word
that can bring in the most traffic.
● Finalize on your ‘winner’ word -.you can use a Google Keyword Planner for this. It’ll give you
the search volume of the keywords.
● Now, find out the keywords with high search volume, low competition
A link to the detailed post coming up in 2 slides

4. Using TFIDF
● Use a TFIDF software to find which websites rank on page one for that keyword and give
the list of the top 10. It will analyze the site’s structure and content.
● Use that info to fine tune your content
A link to the detailed post coming up in the next slide

5. Looking to read it as a blog? Here you go…
How to do keyword research -
http://bit.ly/2BnflDZ

6. Example
● Say for example, your target keyword is ‘shoes’, search for a sub category like ‘women’s
shoes’ and make it more specific like ‘women’s hiking shoes’ - this comparatively has
lower number of search results denoting lower competition
● The smart thing to do is to always keep drilling down

7. Keyword research is the foundation for
great marketing

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10. Thank you!