What creative process does your organization follow? Check out this simple creative checklist for developing new ideas.

1. ©2014 Fireball Creative Inc. All rights Reserved
CREATIVE CHECKLIST
A 5-step guide for generating creative ideas for professional projects.
by fireballc.com

2. STEP 1
LEARN
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3. STEP ONE: LEARN
A.Get acquainted with your project.
B.Read and make notes.
Use any relevant materials (from creative briefs
to competitive analyses).
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4. STEP 2
RESEARCH
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5. STEP TWO: RESEARCH
A.Do your own research.
1. Topics explicitly connected to the project.
2. Ideas related to the topic (How might unlike ideas relate
to your topic? Similarities could be visual, metaphorical
or even lyrical.)
B.Make notes and digital bookmarks.
©2014 Fireball Creative Inc. All rights Reserved

6. STEP 3
SIMMER
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7. STEP THREE: SIMMER
A.Let your brain stew.
B.Absorb the details.
You don’t want to get bogged down later when thinking “creatively.”
©2014 Fireball Creative Inc. All rights Reserved

8. STEP 4
MIND MAP
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9. STEP FOUR: MIND MAP
A. Select ideas and map.
Pull the ideas from your studies that seem to have emotional
momentum. Do an exhaustive mind map of each idea, teasing out
every phrase, concept or image you can think to associate with it.
B. Be prolific.
C. Be receptive.
Ideas will often cross-pollinate, resonate and generate at this stage.
Watch for these developments with an open mind and an open eye.
©2014 Fireball Creative Inc. All rights Reserved

10. STEP 5
DEVELOP
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11. STEP FIVE: DEVELOP
A. Choose and develop.
1. Select the ideas that stir your interest.
2. Which ideas are interesting, engage you or make you laugh?
B. Explore and compare.
1. Explore each concept in various contexts (forms of delivery,
different audiences, different executions).
2. Compare concepts against your original objectives.
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12. CREATIVE CHECKLIST
Final Thoughts
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13. FINAL THOUGHTS
Creativity builds on other ideas or concepts.
Research and the introduction of external stimuli are critical in
stimulating great creative thinking.
Do the research. Do the work. Be open.
©2014 Fireball Creative Inc. All rights Reserved