Social media platforms like Facebook, Instagram, Twitter, Pinterest, YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support. In this presentation, Anvil Media President & Founder, Kent Lewis, will outline 5 benefits of using social media that will help you formulate and refine a program for your business. This presentation is a teaser for a more in-depth workshop around 10 essential social media strategies that is hosted by Oregon Entrepreneur Network and separately at SCORE Portland.

1. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Five Benefits of Using Social Media
OEN Panel Event| Social Media Overview
February 20th, 2019
Kent Lewis
President & Founder
@AnvilMedia
@KentjLewis

2. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Brief Background
—Dedicated OEN sponsor/member
—Award-winning measurable marketing agency since 2000
—Teach quarterly social media workshop for SCORE & SEM for PSU annually
—23 years experience in digital, specializing in SEO, PPC, social media marketing

3. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
5 Benefits of Social Media Marketing
—Gain Industry & Constituent Insights
—Provide Affordable Customer Service
—Create or Extend Brand Awareness
—Build Community & Thought-Leadership
—Generate Measurable Topline Revenue

4. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Gain Industry & Constituent Insights

5. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Provide Affordable Customer Service
— Nearly 70% of consumers have said that they have used social media for issues to
do with customer service on at least one occasion
— Nearly 70% of consumers have said that they have used social media for issues to
do with customer service on at least one occasion
— 60% of customers who complain in social expect a response within one hour
— 71% of consumers who experience positive social customer care are likely to
recommend the brand to others.

6. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Create or Extend Brand Awareness
Marketing
▪ Create, optimize & promote profiles
▪ Develop compelling & unique content
▪ Integrate, syndicate & promote profiles

7. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Build Community & Thought Leadership
Thought Leadership
▪ Ask customers & team what they value
▪ Research competitors & industry
▪ Leverage expertise & network for content
▪ Identify & engage industry influencers

8. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Generate Measureable Topline Revenue
Case Study: Enjoy Life Foods
▪ Grew profile from 0 to 180K+ Likes
▪ Leveraged Likes to increase shelf space
▪ Similar case study for Pacific Rim Wines
—75% of online Americans say they’re influenced by
product information on Social Media

9. Measurable Marketing That Moves You // © 2019 - All information in this document is copyright protected and the property of Anvil Media Inc.
Kent Lewis
President & Founder
@AnvilMedia
@KentjLewis
Thank You! Questions?
– Read articles & white papers in the Anvil Insights
section
– Attend my 2-hour social media workshop
– Follow us on Twitter (@AnvilMedia)
– Sign up for our monthly email newsletter
– Attend Anvil’s Lunch & Learn webinars
– Request a free audit from Anvil
– Email me: kent@anvilmedia.com