This document discusses the challenges of preparing for changes in the ethical landscape of business. While product labels have provided a framework, they do not address all sustainability issues on their own. A more collaborative approach is needed that considers the entire supply chain, from production to consumption, and moves beyond single issues to the company level. Labels set common standards but investing in sustainable sourcing and new partnerships across stakeholders may be key to finding solutions for upcoming challenges.

1. PREPARING FOR CHANGE IN THE
ETHICAL LANDSCAPE
7TH MARCH 2011
♯footprintforum Sustainable Responsible Business

2. Preparing for Change in the Ethical
Landscape
♯footprintforum Sustainable Responsible Business

3. Beyond labels
Wolfgang Weinmann, Head of Strategic
Development

4. Back then....from crisis to
opportunity

5. Proliferation

6. Is it enough?
! What are the new and upcoming challenges for
businesses?
! Are product labels automatically providing solutions?
! Are they the answer to everything?

7. Amen Mtui at KNCU
cupping room, KNCU,
Tanzania
Bertha Fanueli Matowo on her
coffee farm, KNCU, Tanzania
Sourcing: Investment in Quality at
source

8. Sourcing:Investment in Sustainable
Supply

9. Processing & Packaging/ Consumption
In-home consumption
Energy use, waste,
Out-of-home consumption
Energy use, waste, procurement,

10. Investment in new collaboration
SUPPLIERS
EMPLOYEES
CUSTOMERS

11. ! Labels provide framework...playing field for everyone
! They don’t provide all the answers to current
sustainability challenges
! Beyond:
! Approach along whole supply chain, including sustainable
consumption and investment in sustainable production
! From product to company level
! Collaborative approach across stakeholders
Sum up

12. Sustainable Responsible Business♯footprintforum

13. Panel Participants
Wolfgang Weinmann - Cafédirect
Ian Bretman - Fairtrade
Toby Middleton – Marine Stewardship Council)
Leigh Grant - Freedom Food
David Clarke - Red Tractor
Sustainable Responsible Business♯footprintforum

14. Sustainable Responsible Business♯footprintforum

15. Panel Participants
Bill Vorley - IIED
Tom MacMillan - Food Ethics Council
Anil Alim – BaxterStorey
Caroline Fry – CH&Co.
Karin Kreider - ISEAL Alliance
Stephen Pugh - DEFRA
Sustainable Responsible Business♯footprintforum

16. Sustainable Responsible Business♯footprintforum