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Developing a pricing system
for commercial and home
S. Stubbs
 The following nine steps outline food
cost calculations to help ensure that
culinary specialists are able to keep a
consistent menu, please customers and
remain profitable.
Step 1
 Identify a dish to start and list all of its
ingredients – even condiments and
garnishes.
 Make sure that the portion for each
dish is the same so that it
always costs the same
Step 2
 Calculate the cost of each ingredient.
Take a head of lettuce, for example. If
it costs 75 cents and you get 30
leaves, the lettuce cost for a dish that
includes one lettuce leaf would be
about 2.5 cents.
 Include a proportion of any expenses
directly related to purchasing foods,
such as delivery fees or interest
Step 3
 Add up the costs of all the ingredients
for the dish, but don’t include costs for
labour or actually serving the dish
Step 4
 To start figuring out if you’ve priced the
meal right, divide the menu price by
the food cost to calculate the
percentage of the price that comes
from food. If you charge $10 for a
meal for which food costs are $5, then
your food cost is 50 percent.
Step 5
 Determine overhead cost per meal,
which includes everything not related to
food that’s required to run your
restaurant.
 This includes things such as labour,
rent, marketing, taxes, etc.
 So, consider what it will cost to run your
restaurant on a daily basis – then divide
that number by the number of customers
you think you’ll serve every day.
 If your overhead is $1,000 per day and
you have 200 customers each day, your
overhead per person is $5.
Step 6
 Using your overhead costs as a guide,
decide your ideal food-cost
percentage. If you charge $10 for a
meal and your overhead cost is $6,
then your food costs can’t be more
than $4 to break even.
 Want a $2 profit per meal? Then you
will have to charge $12 for that
particular dish
Step 7
 Take a look at the prices listed in your
menu to figure out if they will cover
your overhead and food costs – and if
you’ll be able to make a profit.
 So if you’ve calculated an ideal food-
cost percentage of 20 percent and a
dish uses $4 of ingredients, you
cannot sell that dish for any less than
$20
Step 8
 You may need to calculate different
food-cost percentages for different
services or items, such as a breakfast
menu versus dinner menu, because of
different requirements – some less,
some more – to satisfy each dish.
Step 9
 Finally, examine your sales by item to
determine if your food-cost
percentages are adequate to keep
your restaurant in business.
 If it turns out you’re selling at primarily
a low cost, you might need to raise
prices (or lower food costs) to be
profitable.
THANK YOU!

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Developing Pricing Systems for Commercial and Home Food Businesses

  • 1. Developing a pricing system for commercial and home S. Stubbs
  • 2.  The following nine steps outline food cost calculations to help ensure that culinary specialists are able to keep a consistent menu, please customers and remain profitable.
  • 3. Step 1  Identify a dish to start and list all of its ingredients – even condiments and garnishes.  Make sure that the portion for each dish is the same so that it always costs the same
  • 4. Step 2  Calculate the cost of each ingredient. Take a head of lettuce, for example. If it costs 75 cents and you get 30 leaves, the lettuce cost for a dish that includes one lettuce leaf would be about 2.5 cents.  Include a proportion of any expenses directly related to purchasing foods, such as delivery fees or interest
  • 5. Step 3  Add up the costs of all the ingredients for the dish, but don’t include costs for labour or actually serving the dish
  • 6. Step 4  To start figuring out if you’ve priced the meal right, divide the menu price by the food cost to calculate the percentage of the price that comes from food. If you charge $10 for a meal for which food costs are $5, then your food cost is 50 percent.
  • 7. Step 5  Determine overhead cost per meal, which includes everything not related to food that’s required to run your restaurant.  This includes things such as labour, rent, marketing, taxes, etc.  So, consider what it will cost to run your restaurant on a daily basis – then divide that number by the number of customers you think you’ll serve every day.  If your overhead is $1,000 per day and you have 200 customers each day, your overhead per person is $5.
  • 8. Step 6  Using your overhead costs as a guide, decide your ideal food-cost percentage. If you charge $10 for a meal and your overhead cost is $6, then your food costs can’t be more than $4 to break even.  Want a $2 profit per meal? Then you will have to charge $12 for that particular dish
  • 9. Step 7  Take a look at the prices listed in your menu to figure out if they will cover your overhead and food costs – and if you’ll be able to make a profit.  So if you’ve calculated an ideal food- cost percentage of 20 percent and a dish uses $4 of ingredients, you cannot sell that dish for any less than $20
  • 10. Step 8  You may need to calculate different food-cost percentages for different services or items, such as a breakfast menu versus dinner menu, because of different requirements – some less, some more – to satisfy each dish.
  • 11. Step 9  Finally, examine your sales by item to determine if your food-cost percentages are adequate to keep your restaurant in business.  If it turns out you’re selling at primarily a low cost, you might need to raise prices (or lower food costs) to be profitable.