Fleishman WOM @ SXSW
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Ten key takeaways from the Fleishman-Hillard WOM team at SXSW 2011
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Fleishman WOM @ SXSW
- 1. ten takeaways @FleishmanDNA @BethWardPR @sabrinacrider @SteveBauer @LisaWeser @Jgoldsborough @jbgray07 @KathleenND @bekahlockner
- 4. 3. scale matters too
- 5. 4. Don’t judge a book panel by its cover title
- 6. 5. To scan, or not to scan?
- 7. 6. WIIFM?
- 8. 7. Just drop it
- 9. 8. Get your group (message) on
- 10. 9. Rapid response makes a difference
- 15. @FleishmanDNA@FleishmanDNA @BethWardPR @sabrinacrider @SteveBauer @LisaWeser @Jgoldsborough @jbgray07 @KathleenND @bekahlockner
Editor's Notes
- Social media influencers provide great insights and value during presentations and panel discussions, but trying to get face time with them after a panel is kind of like being a teenage girl trying to get an autograph at a Justin Bieber concert. You’ll get more benefit by sparking up a conversation with the person sitting next to you.
- Keynote presentations with large crowds are great for passive learning, but often times the most rewarding sessions are the smaller sessions with only 30-40 participants. You get real access and dialogue with fellow attendees as well as the presenter, and more focused topics, such as the session our AT&T client Chris Baccus held on social customer care at AT&T.
- From up-and-coming app startupsto daily deal sites to global brands, a common challenge faced by companies is the ability to scale. Solve it = #WINNING.
- Look beyond just the title of the sessions. Find out the names of the presenters and read the descriptions in order to make sure you’re getting what you sign up for. The best sessions are those that can deliver on both style and substance.
- Mobile barcodes are everywhere at SXSW. Getting people to scan requires a degree of trust in the source (No context? Forget it) as well as the ability to deliver a unique and premium experience in order to make it worthwhile.
- What’s in it for me? The best brand sponsorships are those that add true value to your experience,Conference sponsors like Chevy and AT&T (clients), as well as Pepsi and Foursquare, delivered by meeting the wants and needs of attendees.
- As much as you might want to retweet every word from the keynote address, you’ll get a lot more out of your time if you simply put down the phone/iPad(2) and focus on listening to what the presenters have to say. You can always go back and search the hashtag later to get the notes from someone else.
- From GroupMe to Beluga to Kik, group messaging platforms were among the most talked about trends at SXSW this year. You can expect to see more mainstream adoption of these tools in the near future.
- SXSW Cares raised more than $100K in just two weeks and generated several thousand tweets, many blog posts, etc.
- Ultimately, the real value in attending events like SXSW comes fromthe relationships you buildin the hallways inbetween sessions and at networking events like “AllHat III” (Chevy client = sponsor).