Project about Bear Surfboards firm. i created illustrations and sketches for their products

2. Theme 3: California and surf culture
BEAR SURFBOARDS 1978
Fivos Spyrides
NABA

3. BEAR SURFBOARDS 1978
moodboard
My work will be dedicated to the bear animal and the culture of California’s surf. I want to connect
the vintage spirit of surf with the new era. The use of VW mini van is an item that refers to that age.

4. I chose to work with a gray colour tshirt. Gray
colour emphasizes the muscles of the human body.
That’s why most of the people in fitness industry
wear gray colour tshirts.
Based on psychological studies gray colour creates
a sense of calmness and relief from chaotic world.
This is a modo of surfers and generally a modo
about California. Surfers while surf they feel away
calm and far away of everything.
WHY GRAY?

5. Moodboard

6. SKETCHES AND TESTS

7. C A L I F O R N I A
a collage with longboards creating a
palm tree which is one of california
symbols.
the bear is made with a different technique
because i wanted to create it like the bear of
the california’s flag.
the tree is created with vectors which is a
third technique in my work.
on the background I might add the skyline of California to
create a stronger relationship.

8. i made a palm tree outside of
the circle so to emphasize it.
the vintage mini van takes us back to the 80s. the
driver is the bear but it is not very recognizable.

9. the bear is the surfur which creates the calligra-
phy with the surfboard.
here i want to create a caligraphic font series
which will look like waves
this is like my first attempt but with different
style. less colours. the only colours uTsed are red,
black and white which are the main colours of our
brand

12. FINAL ARTWORK

13. FRONT
1
BACK

14. 2
FRONT BACK

15. FRONT FRONT
3