4 - COLOR
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Sarah Radcliff has experience designing color and print for activewear brands like Reebok and CALIA by Carrie Underwood. She was responsible for leading color direction, compiling trend reports, and approving colors during production. Some of her responsibilities included creating color stories and mood boards, sending designs and samples to factories, and ensuring color accuracy. She references using inspiration from images, fashion runways, and her background in art to inform her color selections for activewear.
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The art of fashion illustration
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Research
The interviews provided useful feedback on incorporating fashion and art, using a variety of styles, and highlighting diversity in models. All three interviewees felt that fashion and art go together well, especially for avant-garde or runway styles. They also preferred seeing a mixture of styles in the magazine rather than focusing on one style. Additionally, they thought highlighting a variety of models of different shapes and sizes through photos and articles would be important to draw attention to diversity and inclusion.
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The document provides an analysis of magazine covers and design elements. It discusses techniques used in existing magazine covers that could be applied to the student's own music magazine cover design. These include limited color schemes, positioning of mastheads, use of artist photos, and themes that appeal to target audiences. The student considers fonts, picture editing, representation of social groups, and potential media institutions for distribution.
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The document summarizes the process of evaluating existing magazines to help design a new music magazine. Key points analyzed include covers, color schemes, fonts, photo editing, conventions, target audiences, and potential distributors. Existing magazines provided inspiration on techniques like limited color palettes, prominent mastheads, and featuring artists to represent the genre. The goal was to create an eye-catching cover that established the magazine while appealing to both male and female readers across various music interests and ages.
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The interviews showed that incorporating art through backgrounds and prints and featuring a variety of styles and models are important aspects to include. Focusing on both the models and fashion was supported. Highlighting diversity through a range of body types and ethnicities in the magazine was seen as valuable by interview participants.
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The document outlines the planning process for a student magazine project called VOLUME, including proposals for content, design elements like colors and fonts, budget plans, distribution strategies, and photography plans for shoots to gather content and images. Key aspects of planning included setting budgets, securing locations, and obtaining necessary permissions.
Evaluation Presentation
The document provides an analysis and evaluation by Samantha Pople of various magazine covers in order to inform the design of her own music magazine cover. She looks at color schemes, layouts, fonts, and main images on existing covers from magazines like Q, Rolling Stone, and NME. Samantha decides on a 2-4 color scheme with contrasting colors and either bold or pastel hues. She also experiments with editing photos and choosing appropriate fonts and images for her own cover.
Q5. Attract and Address
The document summarizes how the author addressed their audience in designing a music magazine cover and contents page. Key points include:
1) The cover uses visual cues like a serif font resembling musical notes, an image of a recognizable indie artist, and a stage photo to signal it is a music magazine focused on indie genres.
2) Color scheme, fonts, and featured artists are chosen to attract the target indie audience.
3) The contents page uses sophisticated language and clear layout to appeal to the target higher-class readers while including fun elements like a caption contest to engage younger audiences.
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Theorywork 190110134223
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The document discusses the design elements of the Kerrang magazine cover. It aims to attract its target audience of rock music fans. Some key design elements discussed include:
- The bold red and white masthead resembles the bold genre of rock music.
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The document summarizes Prada's Spring 2014 pop-up shop concept. Key details include:
- The shop walls would feature large murals inspired by those commissioned for the Spring 2014 fashion show, depicting themes of femininity, representation, power, and multiplicity.
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The document analyzes two perfume advertisements - one for Marc Jacobs Daisy perfume and one for Chanel Chance perfume.
The Marc Jacobs ad features young, stereotypically pretty models in natural poses and settings suggesting youth, beauty, friendship and nostalgia to target younger audiences. Close-up shots create intimacy between the viewer and models.
The Chanel Chance ad features unknown models in a theatrical setting, suggesting anyone can achieve fame and success through their own performance. It targets a normal woman audience rather than wealthy elites. Compared to typical Chanel ads featuring A-list stars, it positions the perfume as attainable rather than prestigious.
Question 2 evaluation powerpoint
The document discusses how a music magazine represents certain social groups. The magazine is aimed at older teenagers and females who enjoy retro music. To represent these groups, the creator decided to feature a female model on the cover wearing a red floral dress and bright red lipstick, capturing the stereotypical interests of females in hair and makeup. The creator took inspiration from Billboard magazine and Lana Del Rey's retro style to portray the vintage theme through the model's hairstyle, makeup, posing, and photography angles used.
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This document provides information about the Dolce & Gabbana fashion brand, including its history, founders, style, product lines, branding, marketing strategies, and target consumers. Some key details include:
- D&G was founded in 1985 in Italy by Domenico Dolce and Stefano Gabbana.
- Their fashion style is described as costly, sexy, and glamorous.
- Their product lines include women's, men's, and children's clothing, underwear, perfumes, swimwear, leather goods, watches, and glasses.
- Their branding emphasizes sexuality, simplicity, and nobility. Target consumers include cultural creatives aged 18-40 willing to spend more.
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Evaluation – question 2
This document discusses how a media product represents social groups through its portrayal of indie rock artists. It analyzes techniques used in photoshoots for the product's cover, including close-up shots meant to portray the artists as down-to-earth and relatable, facial expressions and posture suggesting passion and focus on music, clothing styles associated with bands like Kasabian, and high-key lighting making the artists stand out as friendly and approachable figures. The goal is to represent the artists' values of modesty and passion for their genre while still coming across as characters fans can personally connect with.
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4 - COLOR
- 2. Designed men’s and women’s active print and color. (Reebok & CALIA by Carrie Underwood) Leading role in color story and concept creation. Compiled seasonal direction into trend books and presentations Responsible for approving color in print - working closely with factories Worked with internal color team to ensure color correctness Career work: Dick’s Sporting Goods C o l o r
- 3. Behind the scenes look at initial color and print direction for CALIA by Carrie Underwood.
- 4. As you can see below, images provided a lot of inspiration for color stories.
- 5. The next few pages are examples of our large Story Boards, to show direction. We would have them split by Quarters - so there was a flow of when things would hit.
- 8. Color / Mood Story - trend book
- 9. Color / Mood Story - trend book
- 10. Here is an example of a sublimated-ombre print I created. With Sublimation.......Color and Artwork would overlap, causing my approval system to be subjective and flexible. Sending factories detailed visuals with comments and sending print outs sped up the process.
- 11. The following is not career work, but personal views on: A learning process C o l o r Activewear and Global Fashion Color Trend / Stories How different ways of creating Art, taught me color
- 12. “So far, I feel Without Walls by Urban Outfitters does a fresh take on color and pushing the boundaries like Nike and Adidas by Stella Mccartney have in the past. I can see this as a fall studio story.
- 13. “Neutrals are very important to me. They create harmony and add sophistication. Although I’ve been advised in the past not to use nuetrals as key colors (as they aren’t athletic), I disagreed and could never fully ignore them.” This could be used for a small run story.
- 14. Fashion is being influenced more and more by activewear. I think they are finally seeing that it’s exciting and the future. On the flip side, activewear is also taking a lot of color inspiration from the runway. Say goodbye to the hyper brights... ALTHOUGH.. CALM DOWN
- 15. I found myself being drawn towards shades of MARSALA (I didn’t know the name at the time). Oranges and Red are very difficult to get right, as it can clash with nude skin. Marsala ended up being the 2015 pantone of the year. Adidas by Stella Mccartney used it quite a bit in her recent collection.
- 16. This could be a great compression 70’s inspired color story, especially in prints. I could see it for womens fall/winter.
- 17. Painting taught me another angle of how to approach color, in a physical way. The following are a few paintings I’ve done.
- 18. And lastly, on the digital side, this color picker in Adobe programs has shown me the vast range of what a hue can actually be.... especially within here