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Common 
Mistakes Made 
by First-Time 
Business 
Owners 10
10 common mistakes made by first-Time Business Owners 
Oh, if only there were a foolproof plan for starting a business. Think 
of all the sweat, tears, and money that would’ve been saved over the 
years. There’s nothing easy about carving your own professional path 
by starting something from scratch, but it can be vastly rewarding. 
Of course, before the rewards comes the business plan, the marketing 
plan, the market research, and maybe even a business slogan. 
1 2 3 4 5 6 7 8 9 10 
This all might seem like a lot, but the best way to successfully start 
your own business is by avoiding the mistakes others have made 
before you. Here are 10 common mistakes the first-time business 
owners make and how you can get around them. 
2 | How to Use Hashtags Correctly
1. Not Knowing Your 
Technology 
Chances are technology is going to make up the backbone 
of your business. Whether it’s the computer you use to 
design websites for clients or the point-of-sale system 
you use in your cozy café, you need to have the technology 
that supports your business needs. Find something that 
fits within your budget but is known to be reliable in your 
industry. 
And as Forbes notes, don’t forget to back-up everything. Too many 
businesses forget this mundane but crucial step - and end up losing 
everything in the process. 
3 | 10 Common Mistakes Made by First-Time Business Owners
2. Not Making a Great Website 
Forbes also notes that a website should be an important 
part of your online marketing plan. They rightly note that 
it’s generally the first thing people come across when 
researching your business online. 
So make sure your website looks as impressive as possible. 
You’ll also want to make sure that it offers all the information and 
features that it should. For instance, if you own a restaurant, make 
sure you provide a menu. If you’re professional photographer, include 
examples of your work. The more detailed, the better. And of course, 
make sure the site looks good on PCs, phones, and tablets. 
4 | 10 Common Mistakes Made by First-Time Business Owners 
?
3. Thinking Social Media 
Doesn’t Matter 
Too many businesses think they don’t need to incorporate 
social media into their marketing plans. Their reasoning 
is that it’s not right for their business or that it takes too 
much time away from other thing things they’d like to 
focus on. 
But like it or not, social media has changed the way we do business 
forever. Sure it’s another thing to focus on, but the benefits are 
substantial. So once you’ve built a solid website, focus on bringing 
your business to platforms like Facebook, Twitter and Instagram. 
5 | 10 Common Mistakes Made by First-Time Business Owners
4. Not Knowing Your Costs 
One business owner tells Entrepreneur that one of the 
biggest mistakes she made when starting a handbag 
company was incorrectly pricing her items. 
“I didn’t understand that with any kind of clothing or accessories, 
you have to calculate the square footage of fabric, including the 
wasted fabric,” entrepreneur Sarah Shaw tells the site. So be sure 
you have a firm grasp your costs and revenue, otherwise you’ll end 
up in a financial tight spot. 
6 | 10 Common Mistakes Made by First-Time Business Owners
5. Not Having Goals or 
a Business Plan 
Predicting the future is difficult when it comes to starting 
a business, but that doesn’t mean you shouldn’t try. Look 
ahead by setting goals and having a business plan that sets 
you up for where you’d like to be in five, 10, or 20 years. 
Too many businesses - especially small ones - only think about the 
immediate future without setting benchmarks that will help them 
expand and make more money. Yahoo News says that writing down 
goals can help you achieve them, as well as and making sure each 
employee knows what goals are their responsibilities. 
7 | 10 Common Mistakes Made by First-Time Business Owners
6. Not Knowing and 
Serving Your Customer 
Customers aren’t just people who walk into your business 
or visit your website. They’re human beings with need 
and desires - and they’re your best bet for earning more 
customers! 
Too many business don’t properly serve their customers, or they 
believer their customers are of a completely different background and 
demographic than what they truly are. Focus on giving your customers 
the best experience possible. Listen to their feedback and make sure 
you’re always giving them what they want. And always know exactly 
who you are serving. 
8 | 10 Common Mistakes Made by First-Time Business Owners
7. Thinking You Know 
and Can Do Everything 
When it comes to opening a business, it can be temping 
to think of yourself as the expert. But that’s a mistake. 
The best business owners - from Steve Jobs to the 
woman who runs the hardware shop down the street - 
hire employees that know what they don’t know and 
can accomplish what they can’t. 
As the old saying goes, “If you’re the smartest guy in the room, you’re 
in the wrong room.” After all, you always want to be learning, and 
you’d be amazed at what a great group of employees can teach you. 
9 | 10 Common Mistakes Made by First-Time Business Owners
8. Taking Shortcuts 
Shortcuts always sound like a great idea, but they can 
often end up being more trouble than they’re worth. 
So if you see a shortcut that you’re 100 percent certain will pay off, 
go ahead and take it, but be sure you’re not just trying to cut corners 
or achieve success that has yet to be earned. It’s extremely rare, 
if not impossible, for a business to become an overnight success. 
So put in the work before you reap the rewards. 
10 | 10 Common Mistakes Made by First-Time Business Owners
9. Not Being a Leader 
While it’s important to hire employees that can teach you 
a thing or two, as a business owner, you should think of 
yourself as the leader. 
This business is your vision, so be sure to take the lead whenever 
possible. Encourage your employees and don’t forget that you’re their 
boss first and their buddy second (or maybe not even that). Strong 
leadership will help your team achieve success. 
11 | 10 Common Mistakes Made by First-Time Business Owners
10. Giving Up 
As a first-time business owner, it can be tempting 
to give up at certain points in your adventure. 
In fact, many business owners give up before 
they’ve given their dream a fair chance to flourish. 
As tempting as it may be to throw in the towel when things get rough, 
push forward. Yes, there will be times when giving up is the for the 
best, but keep in mind that the greatest entrepreneurs all faced 
hardship at some point and made it a point to keep going. 
12 | 10 Common Mistakes Made by First-Time Business Owners All images are subject to copyright.

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Ten Common Mistakes Made By First Time Business Owners

  • 1. Common Mistakes Made by First-Time Business Owners 10
  • 2. 10 common mistakes made by first-Time Business Owners Oh, if only there were a foolproof plan for starting a business. Think of all the sweat, tears, and money that would’ve been saved over the years. There’s nothing easy about carving your own professional path by starting something from scratch, but it can be vastly rewarding. Of course, before the rewards comes the business plan, the marketing plan, the market research, and maybe even a business slogan. 1 2 3 4 5 6 7 8 9 10 This all might seem like a lot, but the best way to successfully start your own business is by avoiding the mistakes others have made before you. Here are 10 common mistakes the first-time business owners make and how you can get around them. 2 | How to Use Hashtags Correctly
  • 3. 1. Not Knowing Your Technology Chances are technology is going to make up the backbone of your business. Whether it’s the computer you use to design websites for clients or the point-of-sale system you use in your cozy café, you need to have the technology that supports your business needs. Find something that fits within your budget but is known to be reliable in your industry. And as Forbes notes, don’t forget to back-up everything. Too many businesses forget this mundane but crucial step - and end up losing everything in the process. 3 | 10 Common Mistakes Made by First-Time Business Owners
  • 4. 2. Not Making a Great Website Forbes also notes that a website should be an important part of your online marketing plan. They rightly note that it’s generally the first thing people come across when researching your business online. So make sure your website looks as impressive as possible. You’ll also want to make sure that it offers all the information and features that it should. For instance, if you own a restaurant, make sure you provide a menu. If you’re professional photographer, include examples of your work. The more detailed, the better. And of course, make sure the site looks good on PCs, phones, and tablets. 4 | 10 Common Mistakes Made by First-Time Business Owners ?
  • 5. 3. Thinking Social Media Doesn’t Matter Too many businesses think they don’t need to incorporate social media into their marketing plans. Their reasoning is that it’s not right for their business or that it takes too much time away from other thing things they’d like to focus on. But like it or not, social media has changed the way we do business forever. Sure it’s another thing to focus on, but the benefits are substantial. So once you’ve built a solid website, focus on bringing your business to platforms like Facebook, Twitter and Instagram. 5 | 10 Common Mistakes Made by First-Time Business Owners
  • 6. 4. Not Knowing Your Costs One business owner tells Entrepreneur that one of the biggest mistakes she made when starting a handbag company was incorrectly pricing her items. “I didn’t understand that with any kind of clothing or accessories, you have to calculate the square footage of fabric, including the wasted fabric,” entrepreneur Sarah Shaw tells the site. So be sure you have a firm grasp your costs and revenue, otherwise you’ll end up in a financial tight spot. 6 | 10 Common Mistakes Made by First-Time Business Owners
  • 7. 5. Not Having Goals or a Business Plan Predicting the future is difficult when it comes to starting a business, but that doesn’t mean you shouldn’t try. Look ahead by setting goals and having a business plan that sets you up for where you’d like to be in five, 10, or 20 years. Too many businesses - especially small ones - only think about the immediate future without setting benchmarks that will help them expand and make more money. Yahoo News says that writing down goals can help you achieve them, as well as and making sure each employee knows what goals are their responsibilities. 7 | 10 Common Mistakes Made by First-Time Business Owners
  • 8. 6. Not Knowing and Serving Your Customer Customers aren’t just people who walk into your business or visit your website. They’re human beings with need and desires - and they’re your best bet for earning more customers! Too many business don’t properly serve their customers, or they believer their customers are of a completely different background and demographic than what they truly are. Focus on giving your customers the best experience possible. Listen to their feedback and make sure you’re always giving them what they want. And always know exactly who you are serving. 8 | 10 Common Mistakes Made by First-Time Business Owners
  • 9. 7. Thinking You Know and Can Do Everything When it comes to opening a business, it can be temping to think of yourself as the expert. But that’s a mistake. The best business owners - from Steve Jobs to the woman who runs the hardware shop down the street - hire employees that know what they don’t know and can accomplish what they can’t. As the old saying goes, “If you’re the smartest guy in the room, you’re in the wrong room.” After all, you always want to be learning, and you’d be amazed at what a great group of employees can teach you. 9 | 10 Common Mistakes Made by First-Time Business Owners
  • 10. 8. Taking Shortcuts Shortcuts always sound like a great idea, but they can often end up being more trouble than they’re worth. So if you see a shortcut that you’re 100 percent certain will pay off, go ahead and take it, but be sure you’re not just trying to cut corners or achieve success that has yet to be earned. It’s extremely rare, if not impossible, for a business to become an overnight success. So put in the work before you reap the rewards. 10 | 10 Common Mistakes Made by First-Time Business Owners
  • 11. 9. Not Being a Leader While it’s important to hire employees that can teach you a thing or two, as a business owner, you should think of yourself as the leader. This business is your vision, so be sure to take the lead whenever possible. Encourage your employees and don’t forget that you’re their boss first and their buddy second (or maybe not even that). Strong leadership will help your team achieve success. 11 | 10 Common Mistakes Made by First-Time Business Owners
  • 12. 10. Giving Up As a first-time business owner, it can be tempting to give up at certain points in your adventure. In fact, many business owners give up before they’ve given their dream a fair chance to flourish. As tempting as it may be to throw in the towel when things get rough, push forward. Yes, there will be times when giving up is the for the best, but keep in mind that the greatest entrepreneurs all faced hardship at some point and made it a point to keep going. 12 | 10 Common Mistakes Made by First-Time Business Owners All images are subject to copyright.