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Oikeat valinnat ratkaisevat kehittyvillä markkinoilla

               Oilon International Oy

                  23.10. 2012

            G.W. Sundmans Helsinki
Oilon International Oy briefly
                 • Founded in 1961
          • Private-owned company
• Wide range of burners for liquid &
    gaseous fuels like gas, heavy fuel
      oil and light fuel oil. Capacities
       from 20 kW to 80.000 kW per
                                 burner
    • Complete ground source heat
            pump family up to several      Oilon facilities in Lahti, Finland     Oilon facilities in Hollola, Finland
                      hundreds of kW.
  • Turnover over 70 million euros,
                        350 employees
                         • Activities
                             Designing
               Research and development
                                 Sales
                        Manufacturing
                     Customer Service
                                            Oilon facilities in Wuxi, China     Scancool facilities in Kokkola, Finland
Oilon Group Turnover 1986-2011 (milj. €)

80



70



60



50



40



30



20



10



0
     86   87   88   89   90   91   92   93   94   95   96   97   98   99   00   01   02   03   04   05   06   07   08   09   10   11
Real GDB growth , index 1950 = 100




                                                           China




                                     Japan
                                                  Brazil
                                                           USA Finland
                                                               Germany
                                                                   UK



                                       Sources: Conference board, ETLA.
Year 2010                                          Prediction for 2030              Prediction for 2050

Posi Country                      Real GDP,        Posi Country         Real GDP,   Posi Country        Real GDP,
                                  Billiondollars                        Biljlion                        Billion
t                                                  t                                t
                                                                        dollars                         dollars
1.    USA                         14,1             1.    Kiina          38,5        1.    Intia         86,0
2.    Kiina                       10,0             2.    USA            24,6        2.    Kiina         80,0
3.    Japani                      4,3              3.    Intia          23,3        3.    USA           39,1
4.    Intia                       3,9              4.    Japani         5,6         4.    Indonesia     13,9
5.    Saksa                       2,9              5.    Brasilia       5,3         5.    Brasilia      11,6
6.    Venäjä                      2,2              6.    Venäjä         4,8         6.    Nigeria       9,5
7.    Brasilia                    2,2              7.    Indonesia      4,3         7.    Venäjä        7,8
8.    Britannia                   2,2              8.    Saksa          4,0         8.    Meksiko       6,6
9.    Ranska                      2,1              9.    Britannia      3,7         9.    Japani        6,5
10.   Italia                      1,8              10.   Meksiko        3,2         10.   Egypti        6,0
11.   Meksiko                     1,5              11.   Korea          3,0         11.   Britannia     5,7
12.   Korea                       1,4              12.   Ranska         3,0         12.   Filippiinit   5,7
13.   Espanja                     1,4              13.   Turkki         2,4         13.   Saksa         5,4
14.   Kanada                      1,3              14.   Kanada         2,4         14.   Turkki        5,1
15.   Indonesia                   1,0              15.   Nigeria        2,3         15.   Vietnam       4,9
16.   Turkki                      0,9              16.   Italia         2,2         16.   Bangladesh    4,7
17.   Australia                   0,9              17.   Egypti         2,0         17.   Ranska        4,6
18.   Iran                        0,8              18.   Iran           1,9         18.   Korea         4,5
19.   Taiwan                      0,8              19.   Espanja        1,9         19.   Iran          4,3
20.   Puola                       0,7              20.   Saudi-Arabia   1,8         20.   Thaimaa       4,0


                  Lähde: Citi Investment Research and Analysis
Oilon Burner Family
Waste Incineration
Hazardous Waste Incineration Plant




                                     Ekokem – Riihimäki, Finland
Pulp and Paper Industry




                          UPM / WISA Pietarsaari, Finland
Gaseous and Liquid Bio Fuels
Waste to Energy

                                            Hartwall brewery – Lahti, Finland
   CH4            Thermal
                  Energy




                                                          Thermal
                                                          Energy




                      Gas Collection Pipe
Liquid Bio Fuels
Pyrolysis Oil Concept
                                  Pyrolysis oil refinery
   Biomass                                                           Oil
transportation                                                  transportation




                                                                 Energy


                 Forest residue
                                          CO2 from flue gases
                                         forming new biomass
Oilon Heat Pump Family
Solar collectors



Oil / gas boiler


                                                                   Piping




       Oil / gas burner   Heatpumps / cooling
Oilon Wordwide Activities
Competition had to be taken far away
Oilonin tuote
Oilon product in Finland and in neighboring countries

  Product                               Attitude towards problems

                 Willingness to be        Development of the branch
                 of service
                                                 Impression of personnel
    Customer visits       Reliability
                                                       Product image/outlook
   Interest groups’ impression - burner
                                - documents
                                - spares               Service speed    Flexibility
       Company image

             User experiences           Renewability
                                                                  Finnishness
    Product development                         Quality

         Honesty                            Friends’ impression
Oilon product abroad


  Product image /outlook

 - burner
 - documents
 - spares        Flexibility

       Quality
Tuote
                                               Speed of service
                             Experiences
               Honesty
                               Product image / outlook
                                                            Renewability
Attitude to problems
                             -burner
                             -documentation Product development
         Company image       -spares

                                              Flexibility
           Service ability
                                    Quality
                                                     Customer visits
From Lahti to China
 - Our jump to the world
Oilon in China
                             Oilon burners for oil and gas:


                        Total   30 000 MW in China




                 Coal to Gas Conversion Example in Beijing
Beijing District Heating Group

Oilon Natural Gas Burners,
18 units, total 720 MW

Oilon Low-NOx Technology
60 % decrease of NOx emission
Coal to Gas Conversion Examples in Beijing

Natural Gas Burners Oilon GT-25S
Capacity 17 MW




                                         Beijing District Heating Company, China
                                         Hot Water Boiler 34 MW
Oilon’s new production facilities in Wuxi 2011
Oilon burners
    Wuxi Ltd

 Factory and
      Office
China sales
Wage changes Finland/China, years 2002-2012

       • Finland average 15,60 €/h – 23.00 €/h increase 47%
       • China average 0,82 €/h - 2,55 €/h increase 212%
       Calculated with rate 1€ = 8,2 Rmb
       Calculated with China’s social security costs 40% and Finlands 60%

       In euros Finland’s increase is 5,67 € more
Results of the operation in China
     0



     0



     0

                                             tulos 55%
                                             teknol ym
t€




     0
                                             ostoetu



     0



     0



     0



     0
                         vuosi
Our jump from Lahti China
- Has helped us to grow
- Helps us to stay competitive
- Helps us to greate new jobs both in
  Finland and other parts of the world
Competition chances for a Finnish medium size company



          Traditional weapons;

          • fast changes

          • unique in products

          • good and efficient in global, but small
          market
In China you may face copying !


• The Company should protect his position

- Name and logo
- model
- inventions


                              Oilon International Oy, Eero Pekkola
Magnate
Magnate
Oilon in India

In India we worked several years but in the beginning results were
modest till total turnaround when we signed strategic alliance agreement
with Thermax company from Pune in India.


 This agreement proved to be excellent solution for both of us.



 Thermax can fully utilize all earlier mentioned techniques and we
 enjoy theirs. It has also led to very positive commercial results.
Within the agreement we are able to utilize each others know-how and
product palettes very efficiently.

We can develop environmentally friendly and cost effective solutions with
full trust to each others.

Our company values and way of servicing customers are amazing near to
each others.

We have learned to understand and respect Indian people.
Co-operation between Oilon and Thermax
Research and Development Center




      R&D Laboratory after enlargement in 2007.
R&D Laboratory
Energon, laboratory for renewable resources
Growing Emerging Markets Require the Right Choices
Growing Emerging Markets Require the Right Choices

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Growing Emerging Markets Require the Right Choices

  • 1. Oikeat valinnat ratkaisevat kehittyvillä markkinoilla Oilon International Oy 23.10. 2012 G.W. Sundmans Helsinki
  • 2. Oilon International Oy briefly • Founded in 1961 • Private-owned company • Wide range of burners for liquid & gaseous fuels like gas, heavy fuel oil and light fuel oil. Capacities from 20 kW to 80.000 kW per burner • Complete ground source heat pump family up to several Oilon facilities in Lahti, Finland Oilon facilities in Hollola, Finland hundreds of kW. • Turnover over 70 million euros, 350 employees • Activities  Designing  Research and development  Sales  Manufacturing  Customer Service Oilon facilities in Wuxi, China Scancool facilities in Kokkola, Finland
  • 3.
  • 4.
  • 5. Oilon Group Turnover 1986-2011 (milj. €) 80 70 60 50 40 30 20 10 0 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11
  • 6. Real GDB growth , index 1950 = 100 China Japan Brazil USA Finland Germany UK Sources: Conference board, ETLA.
  • 7. Year 2010 Prediction for 2030 Prediction for 2050 Posi Country Real GDP, Posi Country Real GDP, Posi Country Real GDP, Billiondollars Biljlion Billion t t t dollars dollars 1. USA 14,1 1. Kiina 38,5 1. Intia 86,0 2. Kiina 10,0 2. USA 24,6 2. Kiina 80,0 3. Japani 4,3 3. Intia 23,3 3. USA 39,1 4. Intia 3,9 4. Japani 5,6 4. Indonesia 13,9 5. Saksa 2,9 5. Brasilia 5,3 5. Brasilia 11,6 6. Venäjä 2,2 6. Venäjä 4,8 6. Nigeria 9,5 7. Brasilia 2,2 7. Indonesia 4,3 7. Venäjä 7,8 8. Britannia 2,2 8. Saksa 4,0 8. Meksiko 6,6 9. Ranska 2,1 9. Britannia 3,7 9. Japani 6,5 10. Italia 1,8 10. Meksiko 3,2 10. Egypti 6,0 11. Meksiko 1,5 11. Korea 3,0 11. Britannia 5,7 12. Korea 1,4 12. Ranska 3,0 12. Filippiinit 5,7 13. Espanja 1,4 13. Turkki 2,4 13. Saksa 5,4 14. Kanada 1,3 14. Kanada 2,4 14. Turkki 5,1 15. Indonesia 1,0 15. Nigeria 2,3 15. Vietnam 4,9 16. Turkki 0,9 16. Italia 2,2 16. Bangladesh 4,7 17. Australia 0,9 17. Egypti 2,0 17. Ranska 4,6 18. Iran 0,8 18. Iran 1,9 18. Korea 4,5 19. Taiwan 0,8 19. Espanja 1,9 19. Iran 4,3 20. Puola 0,7 20. Saudi-Arabia 1,8 20. Thaimaa 4,0 Lähde: Citi Investment Research and Analysis
  • 8.
  • 10. Waste Incineration Hazardous Waste Incineration Plant Ekokem – Riihimäki, Finland
  • 11. Pulp and Paper Industry UPM / WISA Pietarsaari, Finland
  • 12. Gaseous and Liquid Bio Fuels Waste to Energy Hartwall brewery – Lahti, Finland CH4 Thermal Energy Thermal Energy Gas Collection Pipe
  • 13. Liquid Bio Fuels Pyrolysis Oil Concept Pyrolysis oil refinery Biomass Oil transportation transportation Energy Forest residue CO2 from flue gases forming new biomass
  • 14. Oilon Heat Pump Family
  • 15. Solar collectors Oil / gas boiler Piping Oil / gas burner Heatpumps / cooling
  • 16. Oilon Wordwide Activities Competition had to be taken far away
  • 17. Oilonin tuote Oilon product in Finland and in neighboring countries Product Attitude towards problems Willingness to be Development of the branch of service Impression of personnel Customer visits Reliability Product image/outlook Interest groups’ impression - burner - documents - spares Service speed Flexibility Company image User experiences Renewability Finnishness Product development Quality Honesty Friends’ impression
  • 18. Oilon product abroad Product image /outlook - burner - documents - spares Flexibility Quality
  • 19. Tuote Speed of service Experiences Honesty Product image / outlook Renewability Attitude to problems -burner -documentation Product development Company image -spares Flexibility Service ability Quality Customer visits
  • 20. From Lahti to China - Our jump to the world
  • 21. Oilon in China Oilon burners for oil and gas: Total 30 000 MW in China Coal to Gas Conversion Example in Beijing
  • 22. Beijing District Heating Group Oilon Natural Gas Burners, 18 units, total 720 MW Oilon Low-NOx Technology 60 % decrease of NOx emission
  • 23. Coal to Gas Conversion Examples in Beijing Natural Gas Burners Oilon GT-25S Capacity 17 MW Beijing District Heating Company, China Hot Water Boiler 34 MW
  • 24.
  • 25. Oilon’s new production facilities in Wuxi 2011
  • 26. Oilon burners Wuxi Ltd Factory and Office
  • 28. Wage changes Finland/China, years 2002-2012 • Finland average 15,60 €/h – 23.00 €/h increase 47% • China average 0,82 €/h - 2,55 €/h increase 212% Calculated with rate 1€ = 8,2 Rmb Calculated with China’s social security costs 40% and Finlands 60% In euros Finland’s increase is 5,67 € more
  • 29. Results of the operation in China 0 0 0 tulos 55% teknol ym t€ 0 ostoetu 0 0 0 0 vuosi
  • 30.
  • 31. Our jump from Lahti China - Has helped us to grow - Helps us to stay competitive - Helps us to greate new jobs both in Finland and other parts of the world
  • 32. Competition chances for a Finnish medium size company Traditional weapons; • fast changes • unique in products • good and efficient in global, but small market
  • 33. In China you may face copying ! • The Company should protect his position - Name and logo - model - inventions Oilon International Oy, Eero Pekkola
  • 36. Oilon in India In India we worked several years but in the beginning results were modest till total turnaround when we signed strategic alliance agreement with Thermax company from Pune in India. This agreement proved to be excellent solution for both of us. Thermax can fully utilize all earlier mentioned techniques and we enjoy theirs. It has also led to very positive commercial results.
  • 37. Within the agreement we are able to utilize each others know-how and product palettes very efficiently. We can develop environmentally friendly and cost effective solutions with full trust to each others. Our company values and way of servicing customers are amazing near to each others. We have learned to understand and respect Indian people.
  • 39. Research and Development Center R&D Laboratory after enlargement in 2007.
  • 41. Energon, laboratory for renewable resources