1. “Tell me, what is it that you plan to do with your one wild and precious life.” - Mary Oliver
Finnavair McWilliam
828 Laine St Apt 2 · Monterey, CA 93940 · (978) 223-5947 · fmcwilliam@csumb.edu
EDUCATION
California State University Monterey of Bay (CSUMB)
Business, Marketing Concentration
Expected Graduation May 2017
Concordia University 2004-05 Montreal, CA
Political Science (first year)
CORE QUALIFICATIONS
Social Media and Digital Marketing, Google Products, Cloud-Based Project Management, Statistical Package for
the Social Sciences, Qualtrics, Advanced Microsoft Office Excel, Word, and PowerPoint, Event Coordination,
Management/Leadership, Forecasting, and Scheduling, and Time Management.
EMPLOYMENT EXPERIENCE
Marketing Instructional Assistant, California State of Monterey Bay Jan 2016 – Current
• Collaborate with business professors to source materials that cover trends and best practices in marketing
in order to have a deep knowledge of the industry as well as to maintain a comprehensive understanding of
course material and content.
• Maintain an understanding of official grading rubric in order to recommend student grades that are
aligned with school policy
• Act as a key team player in developing marketing research projects and administering Qualtrics survey
systems
Bartender and Team Leader, Peter B’s at the Portola Hotel, Monterey, CA Dec 2011 – Jan 2015
• Oversaw new employee training programs.
• Provided exceptional guest service in a fast-paced, high volume microbrewery.
• Gained in-depth knowledge of the Micro-brewing process and ServSafe Certified in order to offer
exceptional customer service and staff team management
Assistant General Manager, Salem Beerworks, Salem MA Oct 2009 – Nov 2011
• Managed Social Media outreach and strategies
• Hired and trained 60 employees in order to elevate employee engagement, high-quality service, and
effective communication.
• Provided forecasts, staffing matrix, and employee’s schedules
• Set up training procedures for staff, now used company-wide
Social Media Coordinator, The Madfish Grille, Gloucester MA May 2004 – Sept 2009
• Launched and implemented the restaurant’s social media platform.
• Designed digital marketing strategies
• Crafted media content in order to drive traffic and increase customer base