1. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
MODULE 1
INTRODUCTION TO MEDIA AND INFORMATION LITERACY (Part 1)
Overview
In this module, you will acquire an understanding of media and information
literacies. This module is designed into one (1) module consisting of four (4) topics, as
shown below.
Module 1:
Lesson 1. Types of Communication
Lesson 2. Models of Communication
(Lesson 1 and 2 will be lectured by Mr. Hersil Terence Sean C. Villamor, SBE English
Subject Area Coordinator)
Lesson 3. Media Literacy
Lesson 4. Technology Literacy
Lesson 5. Information Literacy
Learning Outcomes
After this module, you should be able to:
define communication and media;
identify the two basic types of communication;
discuss the elements of communication and communication models;
describe how media and information influence communication;
identify the similarities and differences of media literacy, information literacy, and
technology literacy;
expound on the value of being literate in media and information; and
share to the class media habits, lifestyle, and preferences.
ELICIT
Learning Activity 1
Note: Prior to answering the assessment questions, you will be given a short review quiz on
library and information science-related concepts. Click on the link to answer the short review
quiz: https://forms.gle/tPt5EF3BALDcdXcY9
Library Library and Information Science
Library Services Librarianship
Reference Service Collection Management
Current Awareness Services School Library and Media Center
2. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Assessment Questions:
1. Pick at least three (3) terms or concepts from the list above.
2. Explain your understanding of each concept based on prior knowledge. Write your answers
via google forms.
ENGAGE
Learning Activity 2
2.1. Based on your own understanding, write a one-sentence definition of:
Note: Click on the link to answer the activity: https://forms.gle/RRJSxHbHCbvkZdzG8
a. communication
b. information
3. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
c. literacy
2.2. If you were given a research topic or an assignment to report in class, how do you
search for information? List the steps in searching for the topic/assignment given to you.
Number them in order starting with one (1), and provide a brief description for each
step.
2.3. Why do we communicate? How do we communicate? Write via google forms your
idea.
EXPLORE
Please read the content of Module 1 and answer the following questions or perform the
activity as indicated.
________________________________________________________________________
1. Definition of Communication
________________________________________________________________________
1.1. The act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, feelings, etc., to someone else.
(http://www.merriam-webster.com)
1.2. The exchange of information and the expression of feeling that can result in
understanding. (http://dictionary.cambridge.org)
4. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
______________________________________________________________________
2. Basic Types of Communication
______________________________________________________________________
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-
communication
______________________________________________________________________
3. Transmission Models / Models of Communication
______________________________________________________________________
NON-VERBAL COMMUNICATION VERBAL COMMUNICATION
Signs Oral
Symbols Written
Color
Gestures
Body Language
Facial Expressions
5. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
A. LASSWELL MODEL OF COMMUNICATION
Harold Dwight Lasswell, the American political scientist states that a convenient way to describe
an act of communication is to answer the following questions
Who
Says What
In Which Channel
To Whom
With what effect?
This model is about process of communication and its function to society, According to Lasswell
there are three functions for communication:
1. Surveillance of the environment
2. Correlation of components of society
3. Cultural transmission between generation
Lasswell model suggests the message flow in a multicultural society with multiple audiences. The
flow of message is through various channels. And also this communication model is similar to
Aristotle’s communication model.
In this model, the communication component who refers the research area called “Control
Analysis”,
Says what is refers to “Content Analysis”,
In which channel is refers to “Media Analysis”,
6. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
To Whom is refers to “Audience Analysis”
With What Effect is refers to “Effect Analysis”
Example:
CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about
100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric
Power Co said on Saturday.
Who – TEPC Operator
What – Radioactive material flowing into sea
Channel – CNN NEWS (Television medium)
Whom – Public
Effect – Alert the people of japan from the radiation.
B. SHANNON-WEAVER’S MODEL OF COMMUNICATION
In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an
American scientist both of them join together to write an article in “Bell System Technical Journal”
called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of
communication”.
This model is specially designed to develop the effective communication between sender and
receiver. Also they find factors which affecting the communication process called “Noise”. At first
the model was developed to improve the Technical communication. Later it’s widely applied in the
field of communication.
7. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
The model deals with various concepts like Information source, transmitter, Noise, channel,
message, receiver, channel, information destination, encode and decode.
Sender : The originator of message or the information source selects desire message
Encoder : The transmitter which converts the message into signals
Note: The sender’s messages converted into signals like waves or Binary data which is
compactable to transmit the messages through cables or satellites. For example: In telephone the
voice is converted into wave signals and it transmits through cables
Decoder : The reception place of the signal which converts signals into message. A reverse
process of encode
Note : The receiver converts those binary data or waves into message which is comfortable and
understandable for receiver. Otherwise receiver can’t receive the exact message and it will affect
the effective communication between sender and receiver
Receiver : The destination of the message from sender
Note : Based on the decoded message the receiver gives their feed back to sender. If the message
distracted by noise it will affect the communication flow between sender and receiver
Noise: The messages are transferred from encoder to decoder through channel. During this
process the messages may distracted or affected by physical noise like horn sounds, thunder and
crowd noise or encoded signals may distract in the channel during the transmission process which
affect the communication flow or the receiver may not receive the correct message
Note : The model is clearly deals with external noises only which affect the messages or signals
from external sources. For example: If there is any problems occur in network which directly
affect the mobile phone communication or distract the messages
8. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Practical Example of Shannon-Weaver model of communication :
Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared
(transmission error) and his assistant received “I want” only. Again Assistant asked Thomson
(feedback) “what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages.
*The noise which affect the communication flow between them.
Criticism of Shannon-Weaver model of communication :
1. One of the simplest model and its general applied in various communication theories
2. The model which attracts both academics of Human communication and Information
theorist to leads their further research in communication
3. It’s more effective in person-to-person communication than group or mass audience
4. The model based on “Sender and Receiver”. Here sender plays the primary role and receiver
plays the secondary role (receive the information or passive)
5. Communication is not a one way process. If it’s behaved like that, it will lose its strength. For
example: Audience or receiver who listening a radio, reading the books or watching television is a
one way communication because absence of feedback
6. Understanding Noise will helps to solve the various problems in communication
C. OSGOOD-SCHRAMM MODEL OF COMMUNICATION
It is a Circular Model, so that communication is something circular in nature.
Encoder – Who does encoding or Sends the message (message originates)
Decoder – Who receives the message
Interpreter – Person trying to understand (analyses, perceive) or interpret
Note: From the message starting to ending, there is an interpretation goes on. Based on this
interpretation only the message is received.
This model breaks the sender and receiver model it seems communication in a practical way. It is
not a traditional model.
9. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
It can happen within our self or two people; each person acts as both sender and receiver and
hence use interpretation. It is simultaneously take place e.g. encoding, interpret and decoding.
Semantic noise is a concept introduced here it occurs when sender and receiver apply different
meaning to the same message. It happens mostly because of words and phrases for e.g. Technical
Language, So certain words and phrases will cause you to deviate from the actual meaning of the
communication.
Note: When semantic noise takes place decoding and interpretation becomes difficult and people
get deviated from the actual message.
Advantage of Osgood- Schramm model of communication
1. Dynamic model- Shows how a situation can change
2. It shows why redundancy is an essential part
3. There is no separate sender and receiver, sender and receiver is the same person
4. Assume communication to be circular in nature
5. Feedback – central feature.
Disadvantage of Osgood- Schramm model of communication
This model does not talk about semantic noise and it assume the moment of encoding and
decoding.
10. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
D. WESTLEY AND MACLEAN’S MODEL OF COMMUNICATION
Introduction:
In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-
1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies,
Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968.
Malcolm was director of University of Journalism School (1967-74) and co founder of the
University College at University of Minnesota.
This model can be seen two contexts, interpersonal and mass communication. And the point of
difference between interpersonal and mass communication is the feedback. In interpersonal, the
feedback is direct and fast. In the mass, the feedback is indirect and slow.
Model:
Westely and Maclean realized that communication does not begin when one person starts to talk,
but rather when a person responds selectively to his/her physical surroundings. This model
considers a strong relation between responds from surroundings and the process of
communication. Communication begins only when a person receives message from surroundings.
Each receiver responds to the message they received based on their object of orientation.
X1, X2, X3 and X4….—are news articles or information, Feedback (f), Clients (A), Reader or
Audience (B) and Gate Keeper (c)
Example:
A Daily News Papers will receive many Press releases from Many Public Relations Agencies on
behalf of their clients. In this case, News paper will publish the selected Press release due to the
space constraints. Then, Readers can directly respond to the client or they can respond to the
News daily which published in the Newspaper. If Readers responded to daily News paper, it will
communicate the feedback to concern PR Agency.
X1, X2 and X3—are Press Release, Feedback (f), Clients (A), Reader (B) and Daily News Paper
(Gate Keeper) (c)
11. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
1. Feedback Loop between Reader (B) and News Paper (C) – fBC
2. Feedback Loop between News Paper(C ) and Client (A)- fCA
3. Feedback loop between Reader (B) and Client (A)- fBA.
Merits and Demerits:
This model accounts for Feedback.
It can account for different modes of communication, i.e., for both interpersonal
communication and Mass communication.
It is a predictive model of communication and very descriptive also.
It also account for non binary interactions, this means that it will remain good even for
communications involving more than two sources.
Westley and Maclean communication model is Two Dimensional.
It cannot account for multi dimensions; this means this model will not be applicable for typical
communication events that involve broader context and wide range of communication
messages.
E. BERLO’S SMCR MODEL OF COMMUNICATION
Berlo’s model follows the SMCR model. This model is not specific to any particular communication.
Berlo’s model includes a number of factors under each of the elements:
1. Source: The source is situated where the message originates.
1.1 Communication skills – It is the skill of the individual to communicate. For example, the
ability to read, write, speak, listen etc.
1.2 Attitudes – This includes attitudes towards the audience, subject and towards oneself. For
example, for the student, the attitude is to learn more and for teachers, it is to help teach.
12. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
1.3 Knowledge– Communicating also means that the person needs to be knowledgeable about the
subject or topic. For e.g. a teacher needs to know about the subject in detail that he or she teaches
so that they can communicate properly such that the students understand here.
Note: It refers, not to the general knowledge, but to the knowledge of the subject that the
person is communicating and their familiarity with it.
1.4 Social system – The social system includes the various aspects of society like values, beliefs,
culture, religion and a general understanding of society. It is where the communication takes
place.
For example, classrooms differ from country to country just like people’s behaviours and how they
communicate, etc.
Note: We can communicate only to the extent that the social system allows. When we
communicate, we take the social system into account.
1.5 Culture: Culture of a particular society also comes under the social system.
According to this model, people can communicate only if the above requirements are met in the
proper or adequate proportion.
1.8 Encoder: The sender of the message, from where the message originates, is referred to as the
encoder. So the source encodes the message here.
2. Message
1.1 Content – The body of a message, from the beginning to the end, comprises its content.
For example, whatever the class teacher teaches in the class, from beginning to end, is
the content of the message.
1.2 Elements – It includes various things like language, gestures, body language, etc. They
constitute all the elements of a particular message. Any content is accompanied by
some elements.
13. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
1.3 Treatment – It refers to the packing of the message and the way in which the message
is conveyed or the way in which it is passed on or delivered.
Note: When there is too much treatment, communication will not go smoothly.
1.4 Structure– The structure of the message refers to how it is arranged; the way people
structure the message into various parts.
Note: Message is the same, but if the structure is not arranged correctly then the receiver will
not understand the message.
2.7 Code– The code of the message refers to the means through which it is sent and in what
form. It could be, for example, language, body language, gestures, music, etc. Even culture is a
code. Through this, people give and receive messages and communication takes place.
Note: Only when the code is clear, the message will be clear. The wrong usage may lead to
misinterpretation.
3. Channel– It refers to the five sense organs. The following are the five senses:
Hearing
Seeing
Touching
Smelling
Tasting
Communication occurs through one or more of these channels.
3.1 Hearing: The use of ears to receive the message. For example, orally transmitted messages,
interpersonal communication etc.
3.2 Seeing: Visual channels, for example, Watching television so the message is conveyed through
the scene/film.
3.3 Touching: The sense of touch can be used as a channel to communicate. For example, we
touch, buy food, hugging our loved ones, etc.
3.4 Smelling: Smell also can be a channel to communicate. For example, perfumes, food,
fragrances etc. Charred smell communicates something is burning. People can deduct which food
is being cooked by its smell etc.
3.5 Tasting : The tongue is a muscular organ used in the act of eat and taste food. For example,
while a food is being shared, the communication can happen regarding its taste.
Note: Despite not mentioning a medium, we need to assume that as communication is
taking place, channels can be any of the 5 senses or combination.
Decoder : The person who receives the message and decodes it is referred to a decoder.
14. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
4. Receiver: The receiver needs to think all the contents and elements of the source, so as to
communicate/responds to sender effectively.;
Berlo’s model believes that for effective communication to take place, the source and the receiver
need to be on the same level. Only then communication will happen or take place properly. Hence,
the source and the receiver should be similar.
For example, if the communication skill of the source is good, then the receiver should have
equally good listening skills.
It cannot be said that the receiver does not receive the whole message because even though he
may receive it, but may not be able to interpret its meaning. For effective communication, the
source and the receiver need to be on the same level.
Note: Self-image differs from person to person. For communication, the person should
consider the receiver, speak accordingly, and give them what they need.
Criticism of Berlo’s SMCR model of communication:
1. There is a lack of feedback. The effects are practically unknown.
2. It does not mention the barriers to communication.
3. There is no room for noise.
4. It is a rather complex model.
5. It is a linear model of communication.
6. It requires people to be on the same level for effective communication to happen. However,
that rarely happens in everyday life.
7. The main drawback of the model is that it omits the usage of sixth sense as a channel of
communication, which is an asset to human beings (thinking, understanding, analyzing etc.)
Learning Activity 3
Directions: Study the different models of communication above and answer the
following questions. Click on the link to answer:
https://forms.gle/CGJhbwpwhARXLTDB8
a. Why is communication a process?
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
___________________________________________________________________________
b. What are the essential elements of communication?
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
___________________________________________________________________________
15. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
c. How can we achieve effective communication with people?
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
_________________________________________________________________________________________________
_____________________________________________________________________
4. VIDEO PRESENTATION:
WHAT IS MEDIA ANYWAY?
______________________________________________________________________
VIDEO PRESENTATION
Media Minute Introduction: What is media anyway?
Youtube Channel: MediaSmarts
DateUploaded: October 17, 2013
Link: https://www.youtube.com/watch?v=bBP_kswrtrw
FORMATIVE ASSESSMENT: RECITATION thru video sent via messenger or thru
google meet
How do you use Facebook as a tool or medium
for communication?
How did Facebook affect or change the way we
communicate with other people?
How did Facebook affect the quantity and quality
of information available to people? Is it a good thing or a bad
thing?
______________________________________________________________________
5. TERMS TO UNDERSTAND
______________________________________________________________________
Media – The physical objects used to communicate with, or mass communication
through physical objects such as radio, television, computers, fil, etc. It also
refers to any physical object used to communicate messages.
Literacy – The ability to identify, understand, interpret, create, communicate and
compute, using printed and written materials associated with varying
contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
Media Literacy – the ability to read, analyze, evaluate and produce communication in a
variety of media forms.
Further explanations via https://www.youtube.com/watch?v=q8ntNPXQnS0
https://www.youtube.com/watch?v=sX7EMTjMf6k
Technology (Digital) Literacy – The ability to use digital technology, communication
tools or networks to locate, evaluate, use, and create
information.
Further explanation via
https://www.youtube.com/watch?v=9JsTyhC9a58
https://www.youtube.com/watch?v=iIB5-AcazN4
16. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Information – A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
Information Literacy – The ability to recognize when information is needed and to
locate, evaluate, effectively use and communicate information
in its various formats.
Further explanations via https://www.youtube.com/watch?v=hbe6xBibOL4
https://www.youtube.com/watch?v=I7GybCFErJM&t=208s
____________________________________________________________________________
6. VIDEO PRESENTATION:
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
____________________________________________________________________________
SOURCE:
Introduction to Media and Information Literacy for Grade 12 students
YouTube Channel: Arniel Ping Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
According to United Nations Educational, Scientific and Cultural Organization
(UNESCO):
17. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Learning Activity 4
Note: Click this link https://forms.gle/81S1A1eyNLFZJAwi9 to answer.
4. 1. Based on your understanding, what are the basic components of Media and
Information Literacy?
4.2. In your own words, define media literacy, information literacy, and
digital literacy.
18. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Learning Activity 5. Recitation
4.3 How are these literacies connected or related to each other?
EXPLAIN
Directions: Based on what you have read in the preceding sections, answer the following
questions thru a recorded video sent via messenger:
5.1. Cite at least one practical benefit of (a) communication, (b) being a media literate
and (c) being an information literate and explain your answer.
5.2. Please examine your answers to learning activity no. 2, compare your own
definitions of communication, information and literacy with that of the definitions of
various authors. In what way are the definitions similar? different?
5.3. Please review the different models of communication. Select only (1) model of
communication. Explain its advantages and disadvantages.
(Submit the Recitation Video via Messenger on or before September 9, 2020)
ELABORATE
Learning Activity 6.
Directions: Answer the following questions via google forms [This activity will be
graded or scored. A rubric for essay is found in Appendix A of the course pack which
will be used to rate your answers] Click this https://forms.gle/dC75k8MidUmPXtjj6 to
answer the activity.
19. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
6.1. Why do different people have different approaches to communicating?
6.2. How does being media and information literate enhance your skills as a prospective
librarian?
EVALUATE
Learning Activity 7. Formative Assessment - Quiz
Directions: Read each of the questions carefully and answer the questions completely.
Answer using this link: https://forms.gle/XK9EPcSEwyJVKwEM7
TEST I. IDENTIFICATION (2 pts each)
DIRECTIONS: Answer each question and write it down on the space provided before the
number.
___________________ 1. This communication model is similar to Aristotle’s communication model.
___________________ 2.This model was developed to improve the Technical communication. Later it’s
widely applied in the field of Communication.
___________________ 3. He is an American political scientist who states that a convenient way to
describe an act of communication is to answer the following questions: Who, Says What, In Which
Channel, To Whom, With what effect?
___________________ 4. This is a Circular Model, so that communication is something circular in nature.
20. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
___________________ 5. This model of communication is proposed by Bruce Westley (1915-1990) and
Malcolm S. MacLean Jr (1913-2001).
___________________ 6. This model follows the SMCR model. This model is not specific to any
particular communication.
___________________ 7. This is a skill of the individual to communicate. For example, the ability to read,
write, speak, listen etc.
___________________ 8. The use of ears to receive the message.
___________________ 9. It refers to any physical object used to communicate messages.
___________________ 10. The ability to identify, understand, interpret, create, communicate and
compute, using printed and written materials associated with varying contexts.
___________________ 11. The ability to read, analyze, evaluate and produce communication in a variety
of media forms.
___________________ 12. The ability to use digital technology, communication tools or networks to
locate, evaluate, use, and create information.
___________________ 13. A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
___________________ 14. The ability to recognize when information is needed and to locate, evaluate,
effectively use and communicate information in its various formats.
___________________ 15. Defined as the exchange of information and the expression of feeling that can
result in understanding.
TEST II. DEFINITION OF TERMS
DIRECTIONS: Give your own definition of the following terms:
1. Media Literacy [5 points]
2. Information Literacy [5 points]
21. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
EXTEND
Learning Activity 8. Discussion and Reflection
Directions: Please watch the video on YouTube entitled "Information Literacy” presented by Kevin Arms.
You can access the said video in this link: https://www.youtube.com/watch?v=3BAfs_oDevw
Note: A rubric for the reflection paper is found in Appendix B of the course pack, which will be used to
rate your document.
Write a reflection paper about the video, like points you have learned about the presentation.
A quiz will be given about the video on September 8, 2020, via google forms, which will be
posted in our Google Classroom.
Takeaways
The following are the highlights of Module 1:
▪ Communication plays an important role not only in the organization but is equally
important in personal life.
▪ The definition of information literate extends beyond school and application to
academic challenges. It is as essential to the practical and enlightened citizenry and has
implications that can impact the lives of many people around the globe.
▪ In all cases, everybody needs to know (1) where to locate it, (2) how credible, and (3)
how to use it.
REFERENCES:
Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheung, Chi-Kim (2011). Media
and Information Literacy: Curriculum for Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN); 978-
959-18-07; 978-959-18-0787-8 (ES)
Communication Models: Retrieved on September 4, 2020,
https://www.managementstudyguide.com/communication-models.htm
22. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
APPENDICES
APPENDIX A. ESSAY WRITING RUBRIC
FEATURES 10 5 2 0
QUALITY OF
WRITING
Piece was written
in an extraordinary
style and voice
Very informative
and well-organized
Piece was written
in an interesting
style and voice
Somewhat
informative and
organized
Piece had little
style or voice
Gives some new
information but
poorly organized
Piece had no style
or voice
Gives no new
information and
very poorly
organized
GRAMMAR, USAGE
& MECHANICS
Virtually no
spelling,
punctuation or
grammatical errors
Few spelling and
punctuation
errors, minor
grammatical errors
A number of
spelling,
punctuation or
grammatical errors
So many spelling,
punctuation and
grammatical errors
that it interferes
with the meaning
23. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
APPENDIX B. REFLECTION PAPER RUBRIC
Exceptional
10
Proficient
5
No credit
0
FOCUS Clearly states the purpose of
the activity.
Never diverges from the topic.
Implies but does not
clearly state the purpose
of the activity.
Never diverges from the
topic.
Does not state or imply
the purpose of the
activity.
Diverges from the topic.
CONTENT Demonstrates a thorough self-
reflective analysis including a
summary of the activity
supported by specific and
illustrative details.
Draws conclusions and makes
connections to future plans.
Demonstrates a reflective
analysis including a
summary of the activity
supported by details.
Draws conclusions and
makes a connection to
future plans.
Lacks development and
self-
reflection.
Does not include a
summary of the activity
or has insufficient details.
Does not make a
connection
to future plans.
ORGANIZATION Presents the reflection in a
compelling, highly-
organized
manner.
Includes the following
elements:
• Attention-getting
introduction, which
includes thesis
statement
• Effective transitions
• Reflective conclusion
Presents the reflection in
a well-organized manner.
Includes the following
elements:
• Introduction with
thesis statement
• Transitions
• Conclusion
Presents the reflection in
a poorly organized
manner.
Elements are missing
that
impact understanding:
• No introduction
• No transitions
• No conclusion
CONVENTIONS Uses articulate and
appropriate
language, sophisticated word
choice, and sentence structure.
0-1 errors in:
• Grammar
• Punctuation
• Mechanics
Uses appropriate
language,
word choice, sentence
structure.
2-3 errors in:
• Grammar
• Punctuation
• Mechanics
Uses slang and
unsophisticated word
choice. 4 or more errors
in:
• Grammar
• Punctuation
• Mechanics
24. [MODULE 1 – INTRODUCTION TO MEDIA AND INFORMATION
LITERACY (PART 1)] September 4, 2020
Southern Christian College
United Church of Christ in the Philippines
Midsayap, 9410 Cotabato
Course Number
LIS 335
Course Title
INFORMATION LITERACY