2. 1-A Book store
• Name: Fangsuo(方所)
• Location: In a high-class mall
(mainly the Luxury stores)
• Books: foreign languages editions/ high prices
• Style: elegant
3. A glass wall
• Some words written on it :”I wish to go back the age
of reading poetry.”
→Opportunity:
The aim of a brilliant
message is to rise up the
resonance of customers.
The less relevant about
money, the better.
4. The area of children reading
A little house hanging in the
air
A ladder drawn on the wall .
↓
Opportunity :
How to build a room for
children?
↓
A cross between 2D &3D.
↓
based on the uncompleted
development of the children’s
ability to identify the 2D and
3D.
5. 2-Personal Shop
The top 3 of customers to buy are :cosmetics,
toiletries, emergency goods.
Price is the most important factor for customer to
choose goods.
But if the things are the customers need right now,
they don’t care about the price, such as the
umbrella.(But they will prefer to buy the umbrella
sold along the street.)
6. 3-Outlet of clothing
The Clerk hid the mirrors.
→It shortens the time of a customer to choose clothes. In
such circumstance, customers will buy some clothes which
may not really suitable for them.
People will get irrational in blind condition.
7. 4-Gift Shop
The light.
→The light is warm yellow. Some areas use spotlight.
The pattern.
→Rent out the boxes to different people ,let them
sell the things in the boxes.
8. 5-Dairy
Location: Near A universtiy
A tree in the shop.
Why there is a tree?
↓
The tree couldn’t be cut.
↓
So, It was decorated.
↓
But it seems not effective, a
little ugly
↓
The point is:
The tree is uncomfortable.
9. 6- Fruit Shop
Location: Near a university
many fruits are stacked
outside the shop
instead of keeping in
the shop.
10. Some kinds of fruits are
still put in the shop, which
in fact are not fresh.
↓
Why don’t they throw
them away?
↓
Coz their rooms are
enough for the fresh fruits
They don’t have the cost of
keeping
