Venture Lab@Stanford U “Paying Attention”2nd Assignment submitted by Sam Yeung Date: 30 Oct., 2012 A Crash Course in Creativity
1. Observations for electrical store Alone customer Tidy arranged . by productsOpen door, closely Salesman turned when saw me…. Can touch typespacked items The store is located at ground level. Big transparent stall is used to house the common items which is easily for the technical persons’ eyesight outside the store. I took photo in the lunch time and found a lot of their clients purchasing goods after their lunch. The products included different brands of electrical appliances such as Siemens and Schneider. The owner has good relationship with their chain of suppliers. Most of their businesses are ex-store items and their customers purchase immediately. The cycle of each single order is shortened and improve EBITA. 2nd Open door, closely packed items
1. Observations for electrical store Bad coordination of inventory was found and no staff was responsible for the goods outside the store. The strangers may steal the goods without the keeper’ attention: poor security level.
2. Observation for cosmetic store Door is open Warm care offers to customer Two pairs of people: one sales girl matches with one customer Functional presentation of products to customers Free sample is allowed for future sales Distinctive smell of flowers
2.Observation for cosmetic store Music is provided Expensive products located at central table with high security
3.Observation for Shoe store The colorful banner and slogan attract customers Show specialize for shoe store Good music provides better environment The goods are put in the suitable eyesight level• Sales girls wear no uniform and can not prove the basic image of company. Sales are not active and keep standing and watching the customers’ selection
4.Observation for the glass store Large slogan and banner shows 50% discount, It is only the simply use to attract the clients’ entry to their store. Big transparent display for the glass. Carton lady model is used to emphasize their products Sufficient luminous provide the comfort environment
5.Observation for Book StoreThe bookshop did not provide with sufficient space for thecustomers’ books enjoy the selection of their books where was crowd round, noseats, no children corner. Thus, the customers will not stay too longto enjoy their visits. The poor management put the variety of booksinto the same book table without clear labels and categories. Thepurchaser performed good job with variety of books for different agegroups. The store will be improved by providing the sufficient spaceor, seats, music, children corner and sales assistance.
5. Observation for proposed Good Book Store Easy understand discount banners stick on book shelfsDid he enjoy the Clean & tidy, soft lightingmusic? & quiet.
6.Observation for Variety of products store General merchandise store of muti lines of products both for female and male Create one stop store for couple and family Clear categories with different sections Provide leisure and soft music; enjoyable and comfort environment Good location near the escalator to draw people ‘ attention for their moving up and down
6.Observation for Variety of products store• Daily log of delivery and orders is provided in their computer system. Further analysis of inventory and merchandise is allowed and affordable.• Distinctive smell of flower• The shop is bright and clean and no sales person bother you for any selection